Announcements

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GrassHopper by Cozey7


Sun protection that comes from the warmth of the Colorado sun.

Colorado-based Cozey7, designer/manufacturer of the TrailHopper, is introducing the GrassHopper, a one-piece sunsuit that provides breathable, long-lasting UPF 50 protection that doesn’t deteriorate after repeated laundering.

“This summer we designed the GrassHopper to keep kiddos from getting sunburn without using the chemicals, which so many are allergic to,” Jill Winckler, Cozey7 founder, tells me. “The fabric we use is UPF50, made with a tight weave and crushed seashells. No chemical is added to the fabric. There’s nothing to wash off.”

With natural anti-microbial properties, the lightweight GrassHopper also keeps little ones cool and is quick drying. Reversible foot cuffs cover little toes while seated in backpacks and strollers, and hood covers exposed heads. Stuff sack and Camp USA carabiner included.

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Pre-Order Now. Visit the Cozey7 booth PV2043 at the Outdoor Retailer Summer Market August 5-8, 2015 in Salt Lake City, Utah for a look-see at the new GrassHopper as well as the specialized protection of Cozey7’s other apparel, the TrailHopper and the Caribou.

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Wyatt Lily NYC Collection


The popular Upper West Side boutique launches signature collection for summer. 

After the successful launch of Wyatt Lily NYC, New York’s children’s boutique that caters to the city’s most discerning mini-fashionistas, owner Rachel Uchitel is débuting the Wyatt Lily NYC collection, inspired by her three-year-old daughter. The boutique’s signature collection is playful with a dash of New York chic –just like its namesake.

“I’ve created the collection to be both whimsical and practical with a bit of an edge,” Rachel says. “Our clothing is meant to be fashionable- but it’s just as important that young children can play all day in all of our pieces, too.”

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Sparkly star-accented tutu dresses, flowy tiered halter dresses ideal for warm summer days, breezy swing tops, tees with cheeky sayings, and stylish harem pants round out the playground-friendly collection. Soft t-shirts and tanks declaring, “Queen of New York” and “Star” in a rainbow of glitter color choices complement the gold star-accented skirts, available in summery lavender, teal and pink hues.

Sizes range from 6 months to 6T; select custom styles are now available up to size 12. Other custom tees and dresses are also available through a free personal shopping service, which Rachel encourages all customers to experience: decerning help choosing and creating the best gift or outfit the store has to offer.

072215_CRTPost_WyattLily_StorefrontSince opening in December 2013, Wyatt Lily NYC has quickly become a shopping destination for parents nationwide looking for the best children’s brands curated by Rachel –with help from three-year-old, Wyatt Lily herself. She says, “As a mother, I want Wyatt to be as creative and carefree as she can be.”

Rachel’s keen eye for micro-fashion has led to numerous accolades for the boutique, including 2015’s Best of Manhattan Award for Children’s Clothing Store and Best Kids’ Birthday Presents in New York Magazine’s Best of New York issue this year. Located at 290 Columbus Avenue near 74th Street in Manhattan, Wyatt Lily NYC also ships to customers worldwide from WyattLily.com.

072215_CRTPost_WyattLily_03Visit Wyatt Lily NYC booth #418 at KidShow Las Vegas August 17-19 to see the signature collection, which is available online and at select boutiques nationwide.

Important Info – Recalled Products for Children


Recalled toys, sports equipment and furniture for infants and children cause thousands of injuries, even death.

Has This Ever Happened to You?

  • Maria searches a swap meet for the perfect stroller for her baby due in a couple of weeks. When she settles on one to purchase, she has no idea that this particular stroller is on a Consumer Products Safety Commission (CPSC) list of recalled products known to cause injury and deaths.
  • To help save money, Dylan’s family and friends give the mother-to-be used baby items that they had purchased for their own children back in the day.

These are common ways baby care items, clothing and accessories are recycled through a network of thoughtful people who are trying to help, but often don’t realize that the toys, sports equipment and furniture they’re re-gifting are frequently recalled products.

Now, in an effort to keep children and babies from the increased danger of recalled items, Safe Kids California (SKC) is launching a program to educate the public about the danger of unknowingly purchasing or accepting products that have been recalled. The campaign’s centerpiece of public service announcements, or PSAs, recorded in English and Spanish showcase important safety messages about recalled items. While many items are safe, it is important that parents check the CPSC list when accepting new or used items.

“When we discovered that almost 30 percent of recalls in 2012 were children’s products, and that there were 230,000 emergency visits to the ER involving injuries from nursery items and toys, we knew that we had to take action,” says Iana Simeonov, project director from the Public Health Institute. “Our goal was to demystify and contextualize the process of children’s product recalls for consumers while making the information more accessible to English and Spanish speaking parents.”

Watch Here. The Wheels Make the World Go Round PSA highlights strollers and outdoor sports equipment, which are among the most frequently recalled products that can be recycled without warning through swap meets, garage sales, second-hand stores and among friends and family.

The Baby’s Day PSA uses a clever crib mobile visual to help parents understand that products for infants and toddlers are recalled more frequently than other products. To learn more, visit http://www.safekidscalifornia.org/recalls.

In addition to the new PSAs, the project includes a mobile-optimized Safe Kids California website, a Twitter stream of recalls and a “widget” that notifies users of important recalls directly from the CPSC in real time.

“SKC has the bandwidth to reach hundreds of thousands of parents,” Iana says. “With its help, we will roll out the content to Safe Kids coalitions and partner agencies in California and across the country.”

About the Children’s Product Recall Project
Safe Kids California is part of the Safe Kids Worldwide global network dedicated to keeping kids safe from preventable childhood injury – the number one cause of death among children ages one to 19. Funded by the Public Health Institute in Oakland, CA, the fiscal agency is the Folsom Cordova Community Partnership (FCCP), dedicated to enhancing the education, health and well-being of the children, youth, and adults of the community. For more information, contact Iana Simeonov at 415-341-5035.

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Lazy Francis


With a whole new look, this luxury British kid’s fashion brand prides itself on personal attention to every detail and total quality control.

In the past two years, Lazy Francis has grown from creating stylish clothes and accessories for little girls to designing glamorous, luxurious couture fashion for both girls and boys from one to teenage years. The brand also designs matching outfits for Moms.

The bright, catchy bunny with butterfly wings that gives Lazy Francis its name and story will always stay the brand’s mascot and define the philosophy and values. Now that Lazy Francis has grown up, the new logo reflects the brand’s new style.

  • Created for mums who want their children to look trendy and original, and their whole family matching their style on the special occasions to share with the world their special family bond
  • Inspired by children who are real personalities from the moment they are born and their incredible stylish mums, who value the importance of “standing out from the crowd” from the early childhood
  • Helping kids to understand the value of their clothing and design, making them fall in love with not just a “wow silky dress” but also teaching them to choose the best and most suitable for them among the wide offering available on the market

“Growing up takes a lot of changing and developing the personality and individuality whether you are a child or a brand.”

Made 100% in Europe. At Lazy Francis’s boutique, you can discover the most beautiful unique designer kids clothes and accessories. Here both mothers and daughters will find everything they need to create their own inimitable style for every day and special occasions. Be confident that new looks will look just like in the pictures, with the highest quality guaranteed as every item is from gorgeous fabrics made by the best European manufacturers.

SS16 Collection – Tales of 1,001 Nights

Enter the fascinating and wonderful world of Shahrazad’s Arabian tales … magical combinations of elegant silks and soft real leather, delicious colors and unique silhouettes. Complete the look with hand-made shoes and accessories.

Fabrics & Details

  • Pure raw silk that doesn’t get creased and keeps its shape no matter what
  • Real natural grain leather made in Italy combined with raw silk for girls and boys
  • Unique design silks embroidered in France
  • Exquisite lace
  • 3D cotton shirring
  • Hand-made silk flower decorations
  • Multi colored real pearls stitched on by hand
  • Only natural viscose linings

Styles & Silhouettes

  • Mixture of classic details and sophisticated elements with glamorous street style
  • Creative lengths and shapes of the dresses
  • Originally shaped hand-stitched lace underskirts
  • Unique style and unusual color combinations

Shoes & Accessories

  • Matching hats and hair accessories crafted and decorated by hand
  • Hand-made real leather shoes designed by Lazy Francis and made in collaboration with INCH2

Family Style. Families have special bonds and ever-changing relationship dynamics. Matching styles for brothers and sisters along join the Mini Me family of Lazy Francis outfits that brought together mothers and daughters. And now dad can join in the family style, too by adding a matching bow tie to their outfit.

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Mac & Mia


Style & Soul, Delivered.

Mac & Mia is new and totally parent-friendly way to buy clothes for your children. Marketed as an online, custom clothing boutique for kids, the company has a team of personal stylists that act as personal shoppers for parents, creating entire ensembles and looks for newborns to kids up to six years.

060315_CRTPost_MacMia_homepageParents create a style profile for each child and then they receive a package of hand-picked clothes and accessories. Keep the fashion with a passion, and send the rest back, at no cost to you.

All clothing is “consciously crafted by artisans and brands that stand for social and environmental responsibility,” including Made in the USA, recycled, handmade and organic selections, made in safe working conditions with an honest wage, or the proceeds are reinvested in the local community.

No Membership Fee. There’s no obligation to buy. Boutique pricing is similar to high-end retailers. Request a new box of treasures whenever you (or your child) is ready.

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Founder Marie Tillman and mother of five is inspired by things that are important to her: family, friends, love and a giving heart- as she’s created the concept behind Mac & Mia. She says, “Like all parents, I’ve always wanted to make the world a better place for my children. I want them to grow up feeling grounded in the universe, appreciating the simple things in life.”

Mac & Mia is a way for kids themselves to feel more connected to the story behind the merchandise they buy, choosing beautiful clothing that expresses their personalities.

Just Breathe


Kindergarteners talk about mindfulness in a new short film.

Recently featured on OWN’s Super Soul Sunday, Just Breathe is a four-minute movie produced by filmmakers Julie Bayer Salzman, Josh Salzman, their son, classmates and family members one Saturday afternoon. In it, kindergarteners talk about coping with emotions and using meditation and breathing techniques.

“The film is entirely unscripted,” says Julie. “What the kids say is based purely on their own neuro-scientific understanding of difficult emotions, and how they cope through breathing and meditation. They, in turn, are teaching us all.”

Julie was inspired to create the film after taking a six-week course with Mindful Schools, an organization that teaches mindfulness in US schools. “I overheard my then five-year-old son talking with his friend about how emotions affect different regions of the brain, and how to calm down by taking deep breaths — all things they were beginning to learn in Kindergarten at their new school, Citizens of the World Charter School, in Mar Vista, CA. I was surprised and overjoyed to witness first-hand just how significant social-emotional learning in an elementary school curriculum was on these young minds.”

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Princess Cuffs


Inspired by Catherine the Great of Russia, bracelets for little princesses the world over.

042215_CRTPost_PrincessCuffs_01Pam Bloch is owner/designer of Princess Cuffs, the first ruffled cuff bracelets for all girls ages two through seven. The Sherman Oaks, CA-based small business works with local children’s hospitals to help put smiles on little girls’ faceswith donations of Princess Cuffs.

“My own little girl loved feeling like a princess, loved to dress up and put the finishing touches on her outfit no matter where we were off to,” Pam says. “We are currently working with Make A Wish, Children’s Hospital and St. Jude’s Research Hospital to gift all the little girls a pair of cuffs so they can feel elegant, regal and like a real princess.”

The cuffs come in three sparkly colors, purple, pink and white; and in three sizes. Specialty orders are available upon request.

042215_CRTPost_PrincessCuffs_RiseofCatherinetheGreatFrilly and sparkly, Princess Cuffs are fashioned after the beautiful costumes featured in the 1934 movie, The Rise of Catherine The Great. “The movie is a visual wonder from the intricate sets to the glorious costumes,” Pam says. “What really caught my eye was the cuff accessory added to Catherine’s sleeves of her gowns. They were long, flowy, and sparkly and added a perfect finishing touch to each gown.” From this fashion detail, Pam is inspired to give every little princess her own bracelet “to complete her outfit, add a bit of color or just to wear bracelets like mommy.”

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dedo kids


Capturing the “true brightness” of children’s apparel.

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With a name that means, “to give,” dedo kids is giving children’s apparel and kids’ causes a new reason to smile. The vibrant, colorful apparel brand produces high quality clothing for girls in sizes 2T to 6X that helps them express their individual styles. The company also wants “to connect each sale with the act of giving,” donating a portion of the clothes to children’s non-profit organizations with each purchase.

The dedo kids team (pronounced dhay-dho) is equally vibrant, bringing together people from a colorful variety of professions to help founder/designer Asma Iqbal combine her two greatest passions, designing children’s apparel and giving back – including designer, blogger and fashion illustrator Aisha Richardson; doctor, traveler and foodie Ausia Naheed; another doctor, entrepreneur, IT guru and COO of cause-related internet software organization Perkle Sagar Harwani; photographer Malik Naz; and hair & makeup stylist Margoux Le Roux.

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dedo kids is already collaborating with Room to Grow, a non-profit that provides low-040815_CRTPost_dedokids_06income families with individualized parenting support, developmental information, and needed baby items to ensure a healthy and secure start in their children’s lives, and 4Humanity, an organization dedicated to promote and cultivate social change around the globe.

Feltman Brothers New Pima Collection


A brand new collection from a name the children’s industry love and trusts.

040115_CRT_FeltmanBros_01Feltman Brothers introduces a beautiful new Pima collection for baby is the perfect blend of traditional, heirloom quality styles made from the world’s softest cotton.

Pima Cotton, grown exclusively in Peru where this collection is made, is the inspiration for the classic layette pieces that remain true to Feltman Brothers’ timeless beauty. From smocked rompers and gowns to bibs, blankets, and hats, the Pima collection is the perfect choice for comfort, style, and everyday wear.

Traditional Design, Unforgettable Layette

From the moment you first see and feel the new Pima Cotton line from Feltman Brothers, you’ll be captivated. With their brand new layette collection, this steeped-in-tradition company has combined their beautiful smocked and embroidered trademarks with baby-friendly functionality to create items for everyday comfort and enjoyment.

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Stunningly Soft Layette Styles for both girls and boys

Parents will love everything about the Pima Cotton layette items — from baby’s head to baby’s toes. Whether you’re trying to find the perfect gift for a special baby shower or something for your own little sweetheart, you’ll love the new Pima collection for baby boys and girls.

About Feltman Brothers

Founded in 1916, Feltman’s has a long history of providing high quality, exquisitely styled, hand embroidered clothing for baby boys and girls. The Feltman Brothers collection began with a line of hand-made dresses and because of its soaring popularity, the company soon expanded to include Christening gowns, rompers, bubbles, body suits, booties, bonnets, blankets and more. Distinctive collection of finely crafted, classic styled clothing and accessories for the little loved ones in your lives. Products are available in sizes newborn to toddler. All of the Feltman outfits are created with the same workmanship as in 1916. There is simply no replacement for the kind of hand detailing used in our vintage styled baby clothing collection. We are proud to continue offering you the very best for your baby. Feltman’s provides the world with authentic and timeless fashion for babies in classic tradition. This reputation is the result of a strong commitment to quality, incomparable fabrics, exclusive designs, and attention to detail. Feltman products reflect the elegance of vintage styling for children from newborn through toddler, for babies take-home attire, layette needs, sacred occasion gowns and accessories, holiday wear, and special occasion wear.

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The KbK Home Collection


Kidz helping kids, one masterpiece at a time.

032515_CRTPost_KidsBKids_pillowAt the recent NY Now, The Market for Home + Lifestyle, CGG Home Fashions in cooperation with non-profit Kidz b Kidz, introduced the KbK Home Collection, featuring sheets, coverlets, quilts, shower curtains, decorative pillows and more with artwork and designs “that hold the voices and stories of the kids that created them.”

“It is a product with a purpose,” says David Ziegler, CGG’s president and director of marketing. The designs range from the cheery and whimsical to looks that are “really quite sophisticated.”

Powered by Kids and Supported by Celebrities and Philanthropists

032515_CRTPost_KidsBKids_cookiesNancy Corderman and Jan Weinshanker co-founded Kidz b Kidz (KbK) to teach children about empathy, empowerment and the importance of helping others simply by drawing a picture at the organization’s KbK Art Parties, held at hospitals and schools. “It’s Kidz helping kids, one masterpiece at a time,” says Gail Parenteau, Kidz b Kidz spokesperson. “We inspire kids to be empathetic by sharing the feelings of another child who is sick. We tell ‘our story’ about Usher Syndrome and encourage other kids to tell ‘their story’ or feelings by drawing a picture.”

032515_CRTPost_KidsBKids_LogoThe drawings are used in the design of KbK Products With Purpose such as the non-profit’s KbK-branded cookies and the KbK Home Collection, and are sold retail and to hospitals nationwide. Proceeds from KbK Products With Purpose benefit Usher Syndrome and Pediatric medical research.