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Zarlex


Jeweler specializing in beautiful pieces for children.

It’s easy to see why little girls would fall in love with the pretty jewelry from kids’ jewelry specialist Zarlex. The Miami-based online jeweler offers a variety of 14K yellow and rose gold earrings, rings, pendants and chains age-appropriate for girls from infant to 16 years old.

Jewelry designs feature colorful enamel, cubic zirconia and gemstones such as pearls, topaz and amethyst among others. Earrings feature safety backs such as the classic French Lock, which is secure, easy to fasten and comfortable to wear, as well as the Classic Stud with a screw-back that is suitable for infants as well as young ladies.

The tradition of giving silver keepsakes for Baptisms dates back to before Colonial times in this country. Zarlex also carries beautiful sterling gifts and souvenirs for Christenings or other special occasions, elegantly packaged sets of baby spoons, baby rattles, baby cups, baby cutlery or teething rings.

“We plan to expand our assortment to include watches, a jewelry line for boys and more,” Alexander Yambikov tells me.

Available online at www.zarlexfl.com.

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Haus of JR


Curated for the Cool Kids.

Haus of JR is a new brand of children’s luxury designer denim and premiums basics. Hausofjr.com is THE online marketplace for the new brand, with a vision to transform simple basics into everyday essentials with close attention to detail AND to create trendy yet timeless pieces.

Cool parents Chris and Sophia founded Haus of JR in Orange County, CA. Just like their kids’ names, Jordyn and Ryder, each piece in the Haus of JR collection is unisex.

Haus Rewards

The folks at Haus of JR cherish their loyal customers so much, they gain reward points in more ways than purchasing favorite products. They believe that sharing is caring. Customers invite their friends to the Haus of JR store and are instantly rewarded with more reward points. And if their friends love Haus of JR just as much as they do, they’ll continue to be rewarded again and again!

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Luvmother


Adding just the right amount of style, versatility, durability and comfort to every kid’s wardrobe.

Founded in 2013 in Montreal, Canada, Luvmother is built on the premise that it is hard to find well-made, long lasting fine clothing for young children in North America. The husband-and-wife founders have roots in the outdoor industry and an eco-conscious approach. Their mission is in line with the North American outdoor specialty marketplace, which prides itself on its land protection origins, responsible manufacturing, great design, commitment to community and preservation of emerging brands in diversified outlets.

Luvmother’s fine merino wool layering systems for lifestyle and outdoor apparel are made using the highest quality products with sustainability in mind; their goal is for each piece to be versatile and durable enough to carry on into the hand-me-down cycle that currently exists in the children’s apparel marketplace. Merino is a perfect fiber for comfort, warmth and durability and Luvmother provides children with clothing they know works for young families like themselves.

“To make something ‘well’ is a decision and there really are no short cuts,” says Luvmother founder and partner Kevin Peacock. “We set out to design clothes that not only fit as they should but are also built from quality, traceable materials and feel good next to skin. We believe clothes should stand the test of time, because something worth doing is worth doing well.”

Luvmother clothing is made for children ages two to eight years. The company is expanding their size range to include three months to 12 years in fall of 2017. The collection ranges from tops, bottoms and leggings to extra generous swaddle blankets, hats and accessories.

The company brand name is composed of “love” and “mother,” two words that are packed with positive meaning. The founders are also giving a nod to all moms, Mother Earth, the mother of invention and the idea that with a little “luv,” anything you put your mind to is possible.

What’s UP PR

Luvmother and What’s UP PR have recently partnered on branding and promotion. “Luvmother is a new generation of committed makers of essential goods to benefit families getting outside and teaching others how to enjoy the outdoors comfortably with enduring products – the premise of this industry,” says Beth Cochran, founder of What’s UP PR about their mutual goals. “We are honored to be on board. Our team is made up of outdoor enthusiasts and parents of all ages. It’s essential to constantly welcome new young members to this tribe of business that are making a positive impact.”

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ESLO Shoes


Kickstarter Campaign is Live!

The Lopez Family wants to make masterfully crafted shoes and boots for your family. It’s a beautiful story, really – all about equality, family and you.

ESLO Craft Goods harnesses 50+ years of authentic shoe-crafting experience to provide your children with modern, sleek and stylish shoes and boots that support and nurture their growing feet. In 1965, the founder’s Grandfather starts this journey in the small town of Jesus Maria, Mexico at a time when men migrate for jobs and women aren’t even allowed to work. Nonetheless, Grandfather advocates on behalf of the local women, and soon, they are the ones helping him build the foundation for the company you see today; one defined by equality, family and passion.

“Our mission is to be the bridge between our family and yours, and build the foundation for a sustainable, philanthropic and innovative children’s shoe company. With your help, we can achieve our dream of sharing Eduardo’s family’s craft with the world and provide your children with the highest quality leather shoe possible.”

Grow With ESLO

The ESLO kickstarter campaign is just days old, and is your chance to have shoes custom made. Ryan Eldridge tells me why the CRT audience will join the journey:

It’s a beautiful story – ESLO’s foundation was built over 50 years ago by providing jobs for women in the local community.

We have generations of experience – Our family has been crafting shoes for three generations. Each pair is imbued with experience, love and quality craftsmanship that has been perfected over this time.

Each shoe is authentically made – We source all our leather from Leon, MX – the leather capital of the western hemisphere. Some of our craftsman have been with the company for decades.

ESLO Shoes: Classic to Modern

During the kickstarter campaign, ESLO is crafting shoes in the classic Wingtip and minimalistic Oxford style, and boots in the modern Chukka style. Perfect for both boys and girls, these shoes are “perfected and refined.” Follow along:

  1. HIGH QUALITY LEATHER – Our shoes and boots are crafted from genuine, all natural leather.
  2. PLUSH LINING – The lining we use provides plush cushioning, giving your child maximum comfort.
  3. FOAM CUSHIONING – This top-layer insole makes each step your child takes relaxed and agreeable.
  4. INSOLE – Our second insole is made of soft, durable leather, which gives your child’s foot a cozy foundation to rest on.
  5. HEEL SUPPORT – This added heel support is the bedrock of each shoe and boot. It keeps everything sturdy and stable.
  6. RUGGED OUTSOLE – The uniquely textured outsole provides maximum traction on virtually any surface
  7. FLEXIBILITY – Our flexibility grooves bend with ease and avoid any material pinching against your child’s foot.
  8. MOISTURE WICKING FABRIC – The moisture wicking material absorbs sweat from the toes, reducing discomfort and smell.

Generational, Diverse and Ready Team

Celina, Eduardo, Lorenc and Ryan are armed with their own unique skill sets. They believe that through their combined passions and efforts, they will use these skills – ranging from experienced product design to streamlined supply chain, quality manufacturing to focused marketing – to provide your children with the most stylish, trendy, comfortable and supportive shoes and boots.

So exciting. Good luck, you guys!

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Caeli Kids


Caeli is Latin for heaven. That’s what we try to make. A little piece of heaven to bring out your child’s inner angel.

New York-based Caeli Kids is a brand-new line of upscale dresses and sets for girls in sizes infants thru 16. A former head designer at US Angels, Rare Editions and Gerson & Gerson (Bonnie Jean), Caeli Kids owner/designer Quynh Waddell has taken her talents and partnered with a premium dress factory to produce this exquisite line. “Because Caeli Kids is partners with our factory, prices are much less than our competitors and very affordable,” Liz Faber tells me.

Great for Moms

“Being a mother of three kids, I understand the need to make clothes that look great and last,” Quynh says. “When I design, I look for patterns and color that excite me. I don’t go for what’s been sold already but what I would buy for my own girls.”

Dressy with a Twist

The launch collection is filled with a mix of novel, on-trend knits and woven fabrics, with embellishments such as laser-cut patterns, neoprene netting with satin ribbon soutache, sequin stripes with fringe, chunky, elaborate detailed floral embroideries with metallics, polka dot knit jacquard, high quality brocades, holiday laces and original prints. Silhouettes are traditional dressy and fun casual, with a new twist. Very nice!

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Baby Girl Couture


Trendy, unique, sophisticated clothing and accessories for little girls!

Baby Girl Couture is a girls’ clothing boutique that recently opened in Lithonia, Georgia’s Stonecrest Mall. The shop offers stylish dresses, blazers, pants, tops, shoes and one-of-a-kind looks for little girls ages five to 12 years old; popular designer brands and lovely accessories to complete their looks.

She Shines Wherever She Goes

Baby Couture looks feature charming fabrics in vibrant hues and soft pastels that are sure to produce glowing smiles and compliments that little girls -and their Moms- love to hear. The boutique’s motto, She Shines Wherever She Goes, defines the belief that an outfit can change everything, and girls who feel well-put together and stylish exhibit strong confidence and are ready to take on the world with pride. You go, girls!

Richelle White tells me the staff at Baby Girl takes pride in providing stylish clothes and accessories that help children express their own individuality. You’ll find adorable outfits crafted from the highest quality materials, designed to please and highlight your little princess and her beautiful features.

Custom Curated Couture

All Baby Girl Couture designer clothes and outfits are hand-picked after a careful selection process. “We have searched through many brands to find pieces that truly reflect the essence of childhood and combine lasting quality with styles your little trend-setter will love to wear,” they say. “We treat our customers as family and believe in friendly, reliable service!”

Visit Baby Girl Couture at Stonecrest Mall and online at https://www.bgboutiques.com/.

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Lili Collection


Make a Style Statement.

Finding the perfect baby shoes can be challenging, which is why Lili Collection strives to design highly fashionable baby shoes for all babies and toddlers. Whether you’re looking for a special occasion, photo session, something playful or something casual chic — we’re sure to have something you’ll love.

“Lili Collection is born and inspired from my son Liam, aka Lili,” says Megan Linke. “When Liam was born in 2013, we entered the land of all things baby. This is where I discovered how few companies make their shoes here in the states.”

Armed with this knowledge, Megan set out to make her own baby shoes. She takes sewing lessons in New York’s Garment District, learning to make booties and moccasins for Liam “ in every color.” She says, “Moms in the neighborhood took notice and would ask if I could make them a pair. After enough interest — Lili Collection was born.”

Made in the USA

Lili Collection prides itself on two things that are rare to find in today’s market; handcrafted and Made in the USA. “I personally handpick the leather and believe this is essential to producing high quality products,” Megan says. “Lili Collection believes in the notion that great design and craftsmanship equals patronage for generations to come.”

The company is known are known for fun handmade moccasins, oxfords and loafers that are stylish, comfortable and easy to put on.

Megan says, “Lili Collection has grown beyond our wildest dreams since opening in 2014” The company has been featured in have been featured in many leading publications including Pregnancy & Newborn Magazine, Parents, Footwear News, Glamour and popular industry blogs; Megan’s been interviewed by local television stations, the Hallmark Channel and more. Several celebrity moms and dads have given Lili Collection their seal of approval.