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Poco Nido


Take a Whistle-Stop Tour ‘Round the Global Zoo with a New Mini Shoe Collection.

In 2011, Catherine Lobley starts a Poco Nido. A footwear designer and mother of two, Catherine decides to use her talents to create her own alternative the tired, unimaginative shoes available for children at the time. That’s when her Mini Shoe is born.

Over the last three years, Poco Nido has grown to include over 70 retailers and five distributors worldwide. The UK brand is recognized with two consecutive gold awards at the Loved By Parents Awards for best baby footwear and is shortlisted for best baby fashion brand in the PP&P awards.

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Design Personality

Poco Nido style is deeply rooted in a love of color and pattern. Designers Catherine and Joanna don’t follow trends, they design based on whatever pops into their heads. They take inspiration from travel, children’s stories, patterns, symmetry, a dislike for over-packaging, a passion for upcycling and frustration with fastenings.

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SS17 Mini Shoe Collection

Right now, Poco Nido is excited to announce its wildest range of mini shoes yet. Inspired by adventures and animals from all around the world, the SS17 collection features eight new prints with roosters, whales, zebras, elephants and armadillos. There’s a travel print with stickers and boarding passes, an English Garden design and a print inspired by Native Americans, too.

“Creating our SS17 range of Mini Shoes was great fun,” Catherine says. “As a team, we love animals, nature and bold colors. How these elements are brought together in our latest range of prints is what makes it so exciting. Five years on after the first mini shoe was launched, we know what our customers love to see and we cannot wait to show off our new collection.”

In addition to the eight new prints, the Mini Shoe will also be available in a selection of plain colors including cornflower blue, pink and lime green, which have been chosen to complement the printed collection.

Poco Nido’s signature Mini Shoes are made from 100% cotton with suede sole, use non-toxic inks and feature a hidden elastic for extra comfort. They are available in sizes EU 17-22, from 3-6 months.

The company also designs children’s clothing, essential accessories and gift sets. Wholesale available here: https://wholesale.poconido.com.

10 Must-Know Trade Show Facts [Infographic]


Prepare for the upcoming trade show season!

Stacey Woods, Business Development Manager at mobile commerce solutions company Pepperi, shares this handy dandy infographic to help you prepare for Playtime New York February 12-14 and any trade show you’re planning to attend in 2017.

“The top 10 must-know facts include how many attendees have buying authority, how many of them are first-timers, how many have buying intent, and much more,” Stacey says. While you’re at it, take the opportunity to stop by and meet with Pepperi at the shows – if you have the chance!

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Top 40 Kids Fashion Blogs


Children’s Retail Today is on the list! 

Happy New Year to me! Anuj Agarwal, founder of Feedspot, just let me know that Children’s Retail Today has been selected by the company’s panelists as one of the Top 40 Kids Fashion Blogs on the web.

“I personally give you a high-five and want to thank you for your contribution to this world,” Anuj says. “This is the most comprehensive list of top kids fashion blogs on the internet and I’m honored to have you as part of this!”

Best Kids Fashion Blogs List

The list features the best kids fashion blogs from the thousands in Feedspot’s index using search and social metrics. Anuj and his team plan to refresh this data once a week.

The Top 40 are ranked based on following criteria:

  • Google reputation and Google search ranking
  • Influence and popularity on Facebook, twitter and other social media sites
  • Quality and consistency of posts
  • Feedspot’s editorial team and expert review

So, this explains the nifty award on CRT’s home page! Thanks so much, Feedspot.

CRT Stats Update

Here’s an update on CRT’s stats you see on Feedspot’s Top 40 list. CRT typically publishes once a week, on Wednesdays. According to WordPress, CRT has more than 800 followers; an average of 115 people view the site on a daily basis. Get social with CRT on Facebook, Twitter and LinkedIn. For a handy list of children’s fashion trade shows, click here. If you’re wondering what childrenswear folks think of CRT, read our testimonials.

What is Feedspot?

The Feedspot Blog Reader is a fast, easy and simple way to keep up with all your favorite blogs and websites in one place. Through Feedspot’s apps and website, you can also discover new blogs and website, too – Feedspot reviews a plethora of blog types, picks the best and lists them for you on their blog. I know I’m going to check out a few of the other Top 40. Pretty cool, huh?

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Shēdo Lane


Welcome to the SwimZip Family!

The SwimZip family of products has been working to develop a sun protective apparel line that focuses equally on sun protection, comfort and fashion. So, they couldn’t be more excited about introducing Shēdo Lane.

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Shēdo Lane is a luxury sun protection apparel brand that captures the perfect blend of form and fashion. The sun protective clothing utilizes the highest rated, UPF 50+, UV sun protective fabric in complimenting styles. Whether it is a morning walk on the beach, a playdate at a favorite playground, an afternoon cup of tea on the patio or drinks with friends around the pool, Shēdo Lane keeps you covered from the sun’s rays – so you and your family can indulge in the sun and get on with living your dreams!

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UV Fashion All Year Round

Skin cancer is the most common form of cancer in the world. One bad sunburn can have life-long effects, so keeping your kids sun safe at a young age is so important.

For family-run Shēdo Lane, skin cancer is a big concern for the company due to personal experience. Shēdo Lane is designed, tested, worn and embraced by them; they are dedicated to producing the best quality sun protection clothing possible – the kind of stylish sun protective apparel we all want protecting our children, family and friends.

Shēdo Lane also believes in giving back, donating 5% of net profits to non-profit skin cancer fighting organizations. “We know firsthand the ubiquitousness and danger of skin cancer and are working to protect people from it and help cure this terrible disease,” they say.

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As Seen on ABC’s Shark Tank

SwimZip makes UPF 50+ Sun Protective Clothing like baby, women’s and men’s rash guard swimwear and cover-ups; long sleeve sun suits and sun hats; men’s, women’s, toddler’s and baby’s sun protection swim shirts, swimsuits and zip rashguards; and SwimZip Round and Circle Towels.

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ModCloth x Who’s Little


ModCloth believes fashion is for every body. Founded in a college dorm room by high school sweethearts Susan Gregg Koger and Eric Koger 14 years ago, the exclusive line of apparel is available in a full range of sizes – plus, ModCloth’s curated selections feature styles from hundreds of independent designers.

That’s why the women’s clothing and lifestyle retailer is collaborating with girls’ wear brand Who’s Little? for a first-ever children’s collection. The folks at Who’s Little? like to say they’re committed to giving children “the magical moments only a pirouette-worthy dress can provide.”

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ModCloth x Who’s Little for the Holidays

Each adorable dress for girls sizes 2 to 8 is unapologetically sweet! Choose from:

  • a mom-and-me look
  • a “color me” dress, which comes with markers and allows girls to DIY their way to their own bespoke look
  • traditional tartans
  • plenty of tulle, sparkle and holiday themes

Children’s Retail Today publishes new articles each week about innovative, imaginative and inspiring products for children. Contact me today with your great idea!