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Children’s Retail Today will be back in October!
Catching up on some much needed R&R after a “Summer of Surgery” to replace both hips. It’s all good. See you then!
Catching up on some much needed R&R after a “Summer of Surgery” to replace both hips. It’s all good. See you then!
Rhode Island-based North American Shoe Company is the exclusive licensee for Lelli Kelly Kids in the U.S. and Canada, planning a relaunch of the shoe brand with a new collection in Spring 2018.
Lelli Kelly is renowned for putting the fun and funky back onto little girls’ feet. Launched in Italy in 1992 by the Attilieni family, every little girl wants a pair of Lelli Kelly’s because the gorgeous sparkly collections feature detailed hand-sewn beads and sequined flowers. A fast favorite with girls, parents are thrilled because each shoe is machine washable, ensuring these high-quality styles stand up to being their little girl’s favorite.
“We are thrilled to be relaunching this much beloved brand in North America,” says Jon Shapiro, director of sales for North American Shoe Company. “This is the first time in several years there has been a specific U.S. distributor targeting consumers in the States. This gives the Lelli Kelly brand the opportunity to be showcased to moms and daughters in a way they are accustomed to.”
The new spring assortment will include 12 to 16 styles of canvas sneakers, Mary Jane’s, high tops, sandals and joggers available in girls sizes from toddler to youth. A new website will launch in 2018 (www.LelliKellyUS.com) and the line will be available to consumers in late January. The launch will be supported by a social media campaign across Facebook, Instagram and Twitter with U.S.-specific platforms.
Jon tells us that the relaunch will not only appeal to established fans with easily recognizable looks, these designs will stand out from the crowd, creating new fans as well. “Children’s retailers across the country are so excited about the news and looking forward to having Lelli Kelly back on their shelves,” he says. “We’ve experienced such great response to the relaunch.”
Established in 1918, North American Shoe Company (NASC) is the exclusive distributor in the U.S. for Beeko, Foamtread slippers, Lelli Kelly Kids and Tundra Boots and also distributes Tingley rubber boots. NASC is the leading wholesaler catering to footwear retailers, catalogs, specialty boutiques and online retailers. The company is showing the Lelli Kelly line at the Atlanta Shoe Show, August 19-21, booth #127-133.
Miffy, one of the most recognizable characters in the world, is capturing the imagination of preschoolers in the U.S. this summer.
This past fall, the beloved little bunny created by the late Dutch artist Dick Bruna made her début on Nick Jr. in a new HD CGI TV series, Miffy’s Adventures: Big and Small. Children’s apparel lines by Uniqlo, H&M and Kira Kids followed, as well as a book series by Simon and Schuster.
This summer, Walmart rolled out a toy line based on Miffy’s Adventures: Big and Small, exclusively, in stores and online, including:
Miffy 3” Family Multipack ($11.88 – Ages 2 and up) – This adorable family figure set includes Miffy, Daddy, Mommy, and Snuffy, each with moving, poseable features. Collect them all!
Miffy Little Red Plane ($11.88 – Ages 2 and up) Plush – Miffy is ready to take to the skies, fly to new places and have new adventures.
Miffy Little Blue Car ($11.88 – Ages 2 and up) – Take a ride with Miffy in her iconic blue car. Miffy is always ready to jump in the car and go.
6” Miffy, Melanie and Snuffy plush ($5.00 each – Ages 18 mos. and up) – Miffy and her friends are all here available in soft, plush format complete with embroidered features.
On August 1, Walmart adds to the Miffy toy line with feature plush, a Miffy house and several Miffy figurines.
Born June 21, 1955, Dutch artist Dick Bruna first draws Miffy to entertain his young son while on a rainy seaside holiday in Holland. The series of picture books which follow use simple illustrations and rhyming text to explore the universal experiences of childhood. Sixty-two years later, the Miffy books have sold more than 85 million copies; currently published in more than 50 languages. Merchandise is sold across five continents, several musicals tour year-round, plus The Miffy Movie and Miffy’s Adventures: Big and Small television series are introduced globally. The Miffy Museum in the city of Utrecht, provides an interactive space specifically designed for young children to discover the world around them – a dominant theme in all Miffy-related projects.
If you enjoy social media, you’ve probably spied the fabulously adorable posts from cuddle + kind. The company makes ethically produced, hand-knit dolls that help feed children.
Every cuddle + kind product you purchase will provide 10 meals to children in need. “Our goal is to provide one million meals a year,” says Jen, Derek, Ethan, Brooke and Rachel Woodgate – the family behind cuddle + kind. And they have.
The Woodgates started cuddle + kind to reflect their values. The parents have a background in health, and recognize the crucial role nutrition plays in a child’s development. “As parents, we believe all children should have enough food to eat and the opportunity to thrive,” they say. So they created cuddle + kind to make a difference.
Not only does the purchase of one doll provides 10 meals to children in need, each doll is lovingly handcrafted by incredible women artisans in Peru, providing them with a sustainable, fair trade income. “We’re proud that our dolls are made with natural, high-quality cotton because it’s important to us that they’re safe, soft and cuddly.”
Look through The Giving Book, cuddle + kind’s 2016 annual giving report, and you’ll fall in love, too.
Luxury children’s boutique Boyér Clothing designs beautifully tailored dresses for little girls. The company recently débuted an ecommerce luxury children’s line “for the very young.”
“Little girls should have the opportunity to look like little girls,” says co-founder Kami Boyér. “The current children’s wear category is overloaded with disposable fashion, adorned in bold colors and ornamentation. We felt there was a gap in the market for gorgeous fabrics with subtle color palettes, fine craftsmanship and classic silhouettes.”
Boyér Clothing is created by a sister duo who is inspired by the love of luxury clothing and finding simple, gorgeous dresses for their own little girls. Using their backgrounds in retail, the Boyér sisters have taken the last two years to design and develop their début line. They have also spent half a lifetime living, traveling and working across four continents. Their travels inspire them to create elegant dresses reminiscent of French and Italian chic, using the finest hand-made and hand-woven fabrics, sourced worldwide, married with elegant style.
“Our mission is to create products that delight. Products that you fall in love with when you touch and feel them and are comfortable enough that your child will want to wear them,” says Kami. “Not only is the fabric stunning but we have made the product easy to wear. From incorporating pockets, increasing the ease in the arm and neck holes to having fully lined garments, no detail has been spared. These are just a sampling of the innovative features we have incorporated to delight both parents and children alike.”
According to the Global Industry Almanac, the children’s wear category is forecast to reach $291.5 billion by the end of 2018. The growth in spend in this category is largely attributed to parents having children when they are older and more financially stable.
The Boyér sisters are dedicated to the ideal that children should have the option to own and wear clothes that have timeless beauty, yet give the child the freedom to run and smile. Boyér Clothing’s début collection includes dresses appropriate for girls aged two to six years that are designed to wear during playtime, styled to transition to any special occasion. BoyérClothing.com offers customers a user-friendly, easy to navigate showroom, where they can view and interact with the gorgeous dresses online.
WubbaNub is a premium pacifier made of latex-free, medical grade silicone that’s permanently attached to a little plush toy – making it easy for Mom to find, should it get separated from its baby!
The brainchild of mompreneuer Carla Schneider, the WubbaNub is the original design that sparks a bit of a revolution in the pacifier business, with its innovative baby pacifier-and-plush combination. This one-piece solution has made WubbaNub a leader in the baby industry since 1999, which has garnered a slew of industry awards and accolades.
Made by Connecticut-based Trebco Specialty Products Inc., WubbaNub soothes baby’s “fussy time” in a way that no other product can. Ideal for newborns less than six months (not suggested for children who are teething), the patented design makes it easy for babies to grasp and nearly impossible for them (or their parents) to lose. Plus, the company’s line of plush animal characters provides instant comfort for children. “Our core philosophy at WubbaNub is simple: to create products that we would feel safe giving to our own children,” they say. “A WubbaNub is often one of a baby’s first friends in life, and we are humbled to become a part of your family.”
New Mom Carla has an aha moment while on a family vacation. “With my newborn son, Bret, in tow, we looked forward to a relaxing week away from home,” she says. “Baby Bret, however, was unable to relax without the comfort of his beloved pacifier. His pacifier was difficult for his tiny hands to grasp, and he dropped it often. Faced with a tearful child, I desperately needed a way to ensure that he was able to keep his pacifier nearby without my help. His favorite soft plush toy caught my eye, and I grabbed the hotel sewing kit. In a moment of inspiration, I sewed his pacifier onto his plush, and the first WubbaNub was born.”
WubbaNubs can now be found in boutiques, specialty shops and major retailers across the globe, as well in hospitals, NICU and well-baby units nationwide.
Prince Street is a Brooklyn, NY-based fashion company that gives classic silhouettes a modern edge for teens and young women. The coordinated pieces let young fashion standouts create hip and chic looks for any season. The premiere collection gives a nod to denim, a fabric that never goes out of style, and classic blouses in chambray, rayon and a white cotton blend that are embellished with poet sleeves, over the top bows and Mandarin collars; the chic pencil pant, blazer, vest dress and flirty skirt, jazzed by a hooded dress in splattered-paint prints as well as plaids and patchwork.
Prince Street Brooklyn is designed by a stylist who needed fashionable yet appropriate outfits for her teen daughter to wear to school and acting auditions. Find out more …
For the last decade, wardrobe stylist Sheneen Zee has played a major role on fashion teams working in television advertising, celebrity styling, music videos, editorials and fashion shows. Sheneen’s projects have included work with vocalists Whitney Houston, Jill Scott, Wynonna Judd and Melanie Fiona, Kathy Bates, Gabourey Sidibe and Sherri Shepherd. Her magazine work includes Ebony, Figure Essence and Diane. She has also lent her talents to Pennington’s, a premiere Canadian retailer, and has worked on Vanity Fair for the Queen Latifah line. Sheneen has also worked with style director Lynda Johnson of KidstyleSource.com. With the introduction of Prince Street Brooklyn, Sheneen has come full circle in the world of fashion – from the mannequin to the maker, stylist to style innovator.
Sheneen’s daughter, teen actress/singer Troi Zee, serves as the face of the Prince Street brand. Her acting credits include Sesame Street, PBS Kids, Reading Rainbow, South Pacific National Tour, Nickelodeon and the Radio City Christmas Spectacular. An honor student in school, Troi’s other recent projects include the independent films 1982 and Advantageous.