“We’re pioneering design and functionality that is going to change the conversation about monitoring and baby care for years to come.”
-Tom Bratton, Angelcare CEO
This year, Angelcare Holdings, Inc. and its subsidiary Sassy Inc transformed as a company to create groundbreaking new products in baby monitoring and developmental toys. Combining the latest technological advances with scientific insight and modern intuitive design, the Angelcare and Sassy offerings deliver what today’s parents and caregivers want: peace of mind while helping their children thrive.
The Industry’s Top Innovators
Canada-based Angelcare assembled a team of the industry’s best minds to drive this unprecedented step forward in baby care standards. “Recruiting top talent was our number one goal for the relaunch,” Tom tells us. “We built our team from top global brands in a range of fields—baby, health and beauty, consumer electronics, technology/SaaS—to create this unique culture of innovation and thought leadership. When you get this caliber of people together, it’s amazing what they can create.” With a growth mindset and shared commitment to supporting children, parents and caregivers, the Angelcare/Sassy team focuses their combined insights and skillsets on transformative solutions that truly advance the industry standard.
Intentional, Science-Driven Design
Angelcare/Sassy taps into the desires and expectations of today’s millennial parents. From data-driven tools and a modern design aesthetic, to the latest technology and the best materials, Angelcare/Sassy brings baby care up to the minute and set the standard for decades to come.
A Breakthrough in Baby Monitoring Technology
Coming in January 2017 to North American retailers, Angelcare’s new AC417 and AC517 baby movement, sound and video monitoring systems have a new sleek design and include the only wireless movement sensor pad on the market. They feature Angelcare’s new Activity Analytics for tracking baby’s movement. “Our new wireless sensor pad is all about simplicity combined with safety. Parents are going to love it,” says Angelcare President Jordan Riggs, “but the real game-changer is the activity tracking and reporting built into our new monitors.”
Current fans of Angelcare products know that their monitors are designed to sense baby’s slightest movements and sound an alarm if no movement is detected after 20 seconds. The new models offer this core alarm feature plus the ability to track, record and report on baby’s bigger movements (like restlessness, rollovers, and kicks). With this insight into baby’s activity level during sleep, parents are better able to adapt routines and respond to baby’s needs. The ultimate result is more peace of mind (and rest) for everyone. “Today’s parents use technology in all aspects of life,” Jordan says, “and at Angelcare, we provide moms and dads with easy-to-use monitors that help them care for baby, relax and enjoy the adventure of parenthood.”
Sassy Set to Launch 100+ Products in 2017
Working with premier child development PhD’s and experts, Sassy renewed its focus to incorporate the latest research into all Sassy products with its trademark child-pleasing colors and shapes. The company is launching more than 100 new toys, feeding and baby care products in early 2017 that will help children thrive by focusing on developmental and educational needs.
The fresh offerings include an exciting range of new materials and bolder colors designed to help children play with purpose, as well as learn to solve problems, be flexible and self-motivate. From toys to teethers, bathing products to innovative cups, all of Sassy’s new products are designed to fit a child’s growing sensory perception, motor skills, and creativity.
“The Sassy team not only understands the importance of child development, they also bring a high level of style to the process,” says Sassy Vice President of Marketing Susan Hinshaw. “Today’s millennial parents demand more from baby and child care products. Sassy’s flair for stylish touches make the company’s new products consistent with modern aesthetics and compatible with on-the-go lifestyles.”
Today, Northbrook, IL-born Sassy is part of Angelcare Holdings, Inc., headquartered in Montreal, Canada, with development, design and engineering in Grand Rapids, MI. The company’s current product line includes developmental toys, feeding items, baby care products to help children thrive and industry-leading movement monitoring that gives parents 24/7 peace of mind.