The NEW Angelcare/Sassy

“We’re pioneering design and functionality that is going to change the conversation about monitoring and baby care for years to come.”

-Tom Bratton, Angelcare CEO

This year, Angelcare Holdings, Inc. and its subsidiary Sassy Inc transformed as a company to create groundbreaking new products in baby monitoring and developmental toys. Combining the latest technological advances with scientific insight and modern intuitive design, the Angelcare and Sassy offerings deliver what today’s parents and caregivers want: peace of mind while helping their children thrive.

The Industry’s Top Innovators

Canada-based Angelcare assembled a team of the industry’s best minds to drive this unprecedented step forward in baby care standards. “Recruiting top talent was our number one goal for the relaunch,” Tom tells us. “We built our team from top global brands in a range of fields—baby, health and beauty, consumer electronics, technology/SaaS—to create this unique culture of innovation and thought leadership. When you get this caliber of people together, it’s amazing what they can create.” With a growth mindset and shared commitment to supporting children, parents and caregivers, the Angelcare/Sassy team focuses their combined insights and skillsets on transformative solutions that truly advance the industry standard.

Intentional, Science-Driven Design

Angelcare/Sassy taps into the desires and expectations of today’s millennial parents. From data-driven tools and a modern design aesthetic, to the latest technology and the best materials, Angelcare/Sassy brings baby care up to the minute and set the standard for decades to come.


A Breakthrough in Baby Monitoring Technology

Coming in January 2017 to North American retailers, Angelcare’s new AC417 and AC517 baby movement, sound and video monitoring systems have a new sleek design and include the only wireless movement sensor pad on the market. They feature Angelcare’s new Activity Analytics for tracking baby’s movement. “Our new wireless sensor pad is all about simplicity combined with safety. Parents are going to love it,” says Angelcare President Jordan Riggs, “but the real game-changer is the activity tracking and reporting built into our new monitors.”

Current fans of Angelcare products know that their monitors are designed to sense baby’s slightest movements and sound an alarm if no movement is detected after 20 seconds. The new models offer this core alarm feature plus the ability to track, record and report on baby’s bigger movements (like restlessness, rollovers, and kicks). With this insight into baby’s activity level during sleep, parents are better able to adapt routines and respond to baby’s needs. The ultimate result is more peace of mind (and rest) for everyone. “Today’s parents use technology in all aspects of life,” Jordan says, “and at Angelcare, we provide moms and dads with easy-to-use monitors that help them care for baby, relax and enjoy the adventure of parenthood.”


Sassy Set to Launch 100+ Products in 2017

Working with premier child development PhD’s and experts, Sassy renewed its focus to incorporate the latest research into all Sassy products with its trademark child-pleasing colors and shapes. The company is launching more than 100 new toys, feeding and baby care products in early 2017 that will help children thrive by focusing on developmental and educational needs.

The fresh offerings include an exciting range of new materials and bolder colors designed to help children play with purpose, as well as learn to solve problems, be flexible and self-motivate. From toys to teethers, bathing products to innovative cups, all of Sassy’s new products are designed to fit a child’s growing sensory perception, motor skills, and creativity.

“The Sassy team not only understands the importance of child development, they also bring a high level of style to the process,” says Sassy Vice President of Marketing Susan Hinshaw. “Today’s millennial parents demand more from baby and child care products. Sassy’s flair for stylish touches make the company’s new products consistent with modern aesthetics and compatible with on-the-go lifestyles.”

Today, Northbrook, IL-born Sassy is part of Angelcare Holdings, Inc., headquartered in Montreal, Canada, with development, design and engineering in Grand Rapids, MI. The company’s current product line includes developmental toys, feeding items, baby care products to help children thrive and industry-leading movement monitoring that gives parents 24/7 peace of mind.



Muddy Feet Boutique

Vintage-Inspired Swimwear Handcrafted in Texas

Jessica Sherrill’s traditional and trendy clothes caught my eye five years ago, when she was just starting Muddy Feet Boutique. Now, I’m looking at her fabulous lookbook full of modern vintage-inspired swimwear.


“Muddy Feet has grown and is focused on responsibly manufacturing high-quality swimsuits that are modestly cut, but still fashion forward,” she tells me.


What A Delight

The fun, sassy swimwear for girls and young adults in sizes 2-12 sports collections with names like Rebel Belle, Bathing Beauty, Flouncy Bikini, Flapper and more. Bikinis, boyshorts, one-piece and two-piece styles are offered in a large array of fabric combinations, such as Boho, Mermaid, Cotton Candy, Victory Garden, Vintage Boardwalk and Anchors Away. Ruffles, bows, matching headbands and hairclips are definitely all that.


Contact info@muddyfeetboutique.com for the new 2017 Lookbook and see for yourself.

Pink Pewter



My Baby’s Keeper

Best in adorable organic baby bodysuits that also function as baby’s toy, teether and pacifier keeper!

Celebrity Baby Trends

The My Baby’s Keeper bodysuits are 100% organic cotton patented baby apparel (NO. US D737,024) available in three-, six-, nine- and 12-month sizing. The most unique thing about My Baby’s Keeper? Baby stuff can be securely attached to the clothes! That’s right – each bodysuit has an attachable BPA-free ring to keep belongings safe and clean.


In the summer of 2013, sisters Tracey and Jaclyn started their children’s company, Happy Baby, LLC, to develop this bodysuit line that is cute, fashionable and most importantly, practical. As Moms themselves, they were repeatedly bending, picking up and washing off their children’s belongings that accidentally fall on the floor or are intentionally thrown down there by their babies. My Baby’s Keeper lets parents and caregivers attach toys, pacifiers and teethers directly to baby’s clothing, enabling baby to play with their belongings without parents worrying about sanitizing them when they have fallen to the ground.


Additionally, My Baby’s Keeper may help babies develop hand-eye coordination and learn to grasp objects – when they see those attached things and attempt to reach for them over and over again. All of this learning can help babies to play.

Both fashionable and functional, babies can wear My Baby’s Keeper bodysuits even when baby’s belongings are not attached, since the feature is simply part of the design.


Northeast Home to My Baby’s Keeper

The northeast United States has been Tracey and Jaclyn’s home their entire lives and now is the home of their new business. Jaclyn’s son Nathaniel is the original tester of My Baby’s Keeper bodysuits, while she brought their vision to life with her creative sewing and design skills. Tracey is the mother of three children and is the innovator of My Baby’s Keeper. Together, they are designing clothing that provides both stimulation for baby and peace of mind for parents.


ZoLi POW Pip and Dine


ZoLi’s vacuum-insulated version of the PIP straw drink bottle, called POW, matches the POW DINE insulated food container, and will keep drinks hot or cold for hours. This versatile 18-oz straw drink bottle with an easy, flip-open spout features a matte, powder-coated finish for texture and added grip, and is BPA, Phthalate and lead free.



This food jar with vacuum insulated walls keeps meals hot or cold for hours, while its durable exterior will remain cool to the touch – essential for packing meals on the go. Again,the matte, powder-coated exterior brings texture and added grip to the table.


About ZoLi

Founded in 2008, ZoLi’s products blend substance, sustainability and style for a modern design that both reflects and enhances its utility.

Health is ZoLi’s number one priority. That’s why they are committed to giving their customers (both big and small) safe, worry-free solutions to real-life challenges. Through a dedication to environmentally friendly manufacturing, they provide premium products made from the safest and best possible materials that make lives easier while growing a greener future for our children. Some of ZoLi’s most popular juvenile products include the BOTSippy Cup, SUMO Snack Tower, CHUBBY Teething Sticks, and BUZZ B. Battery-Operated Nail Trimmer.


Li’l Trunks

Pack your bags! We’re going to our happy place.  

Each season, Li’l Trunks offers a wardrobe of bright, bold options. The juicy colors and joyful patterns are designed to transport you to your happy place. You may remember it -you lived there when you were young.


“All it takes is the sound of your child’s laughter, and you’re tumbling through time and space. I love that feeling. It’s like an instant holiday,” says Sush Utpala, founder of this Indian-inspired baby and children’s clothing line that features vibrant floral prints with exotic flowers such as lotus, hibiscus and dahlias on rompers, empire-waisted knit dresses and more.


Sush says Li’l Trunks is an expression of her own happy place. “It’s inhabited by the sights and sounds of India, where I grew up,” she says. “These bits of home now mix and mingle with my adventures since then, living and traveling around the world. Together they swoosh around like a kaleidoscope, creating exciting patterns, delightful combinations and endless smiles. Then they find their home in the collection.”


Created as a way for Sush to express her two worlds -her love for learning about new places and cultures and her experiences as a new mom- the simple silhouettes and contemporary prints help make Li’l Trunks both timeless and current, east and west.


I’d also add luscious and beautiful!


The Crescent Womb

A new and innovative solution for promoting the healthy growth and physical development of newborns the way nature intends.

The Crescent Womb Infant Safety Bed is a hammock made of mesh that attaches to a baby’s crib. When a parent places their newborn in the center of the “womb,” the baby can curl up in the fetal position, suspended in the soft and subtle air.

Inventor James Spencer says it’s the closest thing to the child sleeping in their mother’s arms.


“Just as a baby grows in a mother’s womb, the idea began its infancy in my head,” James says. “By designing an infant sleeper that removes avoidable risks associated with early infancy, I slept easier as a new father, (knowing) my beautiful daughter is sleeping safely. This idea became a mission to help not only my Stella thrive, but to also help every other beautiful new life thrive.”

The Crescent Womb is destined to help both babies and their parents sleep more soundly, particularly during the first months of sleepless nights. The safety bed is ideal for infants up to around six months, or when they begin to sit up unassisted, roll over and start to crawl.


Recent research conducted by the American Academy of Pediatrics finds 91% of the newborns in the study “had loose or non-approved items in the bed with them;” 21% were placed on “non-recommended” sleep surfaces and 14% weren’t put to sleep on their backs in sleep environments “with established risk factors for sleep-related infant deaths.” It is estimated that 3,500 cases of Sudden Unexpected Infant Death occur in the U.S. each year, and half are cases of Sudden Infant Death Syndrome, according to the Center for Disease Control. Twenty-five percent of the sudden unexpected deaths are caused by accidental suffocation and strangulation in bed.

After consulting with moms and medical professionals, James worked on his prototype for nearly two years before he revealed the Crescent Womb, which has been tested to meet Consumer Product Safety Commission standards. James’ Crescent Womb Kickstarter campaign surpassed its $30,000 goal recently, raising over $100,000.

“I wanted to help a new generation get a head start. More importantly I hoped that Crescent Womb could be the catalyst to a more intimate, natural, and safe approach to early childcare.

I hope this product can bring a sense of relief to all new parents, just like it did for me, and help their little ones thrive, just like it did for Stella.”