ModCloth x Who’s Little

ModCloth believes fashion is for every body. Founded in a college dorm room by high school sweethearts Susan Gregg Koger and Eric Koger 14 years ago, the exclusive line of apparel is available in a full range of sizes – plus, ModCloth’s curated selections feature styles from hundreds of independent designers.

That’s why the women’s clothing and lifestyle retailer is collaborating with girls’ wear brand Who’s Little? for a first-ever children’s collection. The folks at Who’s Little? like to say they’re committed to giving children “the magical moments only a pirouette-worthy dress can provide.”


ModCloth x Who’s Little for the Holidays

Each adorable dress for girls sizes 2 to 8 is unapologetically sweet! Choose from:

  • a mom-and-me look
  • a “color me” dress, which comes with markers and allows girls to DIY their way to their own bespoke look
  • traditional tartans
  • plenty of tulle, sparkle and holiday themes

Children’s Retail Today publishes new articles each week about innovative, imaginative and inspiring products for children. Contact me today with your great idea!


Kelsey MacLean

Named one of Oklahoma’s 50 most powerful people in 2015, Kelsey MacLean is offering her line directly to you.

The Kelsey MacLean brand of fine clothing and accessories for babies, children and adults the epitomizes timeless country club style. Named after founder and creative director, the custom-embroidered luxury apparel features classic designs expertly crafted in Peru of “decadently” soft Pima cotton and other fine textiles for superior comfort and long life.


Create One-Of-A-Kind Clothing

Using the latest technology, Kelsey MacLean is one of just a few companies in the United States to offer such an extensive personalized custom embroidered collection. Kelsey MacLean craftsmen can personalize most garments by adding monograms, names, logos, icons or text embroidery to create a truly unique one of a kind piece. Choose your text, font and thread color for monograms and names – or select a logo from the company’s list of charities and non-profits and support you favorite – it will receive a portion of the proceeds.


Personalized in the USA

All aspects of the personalization process, including artwork design, embroidery, hand finishing and pressing- are done at the company headquarters in Kennett Square, Pennsylvania to ensure that your custom piece is not only what you envision, it is made with the highest quality. For instance, the embroidery machines use very small needles, which help make the personalization crisp and clean.


Founder/Creative Director Kelsey MacLean launched her line in 2013. Once only available in high end hotels, resorts, country clubs and golf clubs, her company Fore Kids Golf has earned Preferred Vendor status for The Ritz-Carlton Hotels, and is an Official Licensee of the Tournament Players Club (TPC) Network. Named one of Oklahoma’s 50 most powerful people in 2015, Kelsey is offering her line directly to you through KelseyMaclean.com.


Good Dog in a Box

Animal lovers are launching new business today on KickStarter.

Sisters Jenn Merritt and Kim Merritt-Butler grew up with two poodles, Fluffy and Muffin, who taught them the love, companionship and wonder a dog adds to life.

Today they’re launching a new business, Good Dog in a Box on KickStarter. “Our subscription boxes are not just a toy of the month club, but instead provide dog owners with the equipment and education to help improve the behavior of their dog and their relationship with that dog,” they say. “Each month our boxes provide training tools, training exercises and a unique online component with training videos and games that isn’t being done anywhere else.” Jenn and Kim want to help keep family dogs at home, rather than dumped at shelters because of “bad behavior” or biting, and to keep children from getting bitten by dogs.


Good Dog in a Box is specifically for families with kids and dogs.

Dog bites among children ages five to 12 are a serious problem in our society. Many dogs labeled as “biters” are ending up in shelters at an alarming rate. Jenn, who’s a professional dog trainer and Kim combine a positive reinforcement training base and a little home-school experience with the huge popularity of subscription boxes to offer a unique product line that has safety as well as fun implications for families with kids and dogs. In addition, Calm Dog in a Box is for anxiety ridden and stressed out dogs that is being produced in partnership with Thundershirt.

Jenn is also a Tellington TTouch practitioner for companion animals, and has spent her 15+-year career promoting positive reinforcement training techniques and speaking out against animal cruelty. Kim calls herself a “serial entrepreneur”, starting her first company, Kim’s Khocolate, at the tender age of 11 – counting Apple, AT&T, The Rolling Stones and Range Rover as clients. Kim is the pet parent of two rescue cats, Mister Kitten Britches (aka Mister) and Momma June Bug Jones (aka Buggy).


Freshly Picked Marketplace

Newly launched online shopping community curated by Susan Petersen. 

Baby and kid lifestyle brand Freshly Picked just launched the Freshly Picked Marketplace, an online community made up of small businesses that features hand-selected and unique baby products. Not only will shoppers learn the passion behind each business, they can buy the products online directly from the Freshly Picked Marketplace.

The unique companies are “freshly picked” by the Freshly Picked founder Susan Petersen, who started making durable, well-designed baby moccasins from premium leather in 2009. Her highly coveted moccasins soon became adored by parents across the country, have remained a celebrity kid must-have and are available online at www.freshlypicked.com and retailers nationwide, including Nordstrom, Zappos, Bloomingdales and others.

“The Marketplace community of small businesses is truly the best of the best, hand-picked and tested by the Freshly Picked team. I’m excited to introduce moms and dads to each of these wonderful brands, and to add to the Marketplace community moving forward,” Susan says. “As new baby product innovators have emerged and try to gain exposure for their awesome products, I’ve thought, ‘I’ve been there before’. As I found myself wishing I had megaphone to share each of their stories and products in a way that didn’t distract from our focus at Freshly Picked, my team and I came up with the idea for Marketplace.”

Susan and her team want to create an online destination for small brands that need and deserve exposure – and Marketplace shoppers can rest assured they are getting well-made, amazing products. The first companies selected include:

Sproutling + Co

“Sproutling + Co’s simple wooden baby mobiles are a stunning, keepsake-worthy nursery accessory.”


Sproutling + Co is a modern mobile company started by Kristin Okada in 2016. Simple, beautiful baby mobile made of natural products and handcrafted with care for your sweet new baby. Each mobile is shipped in a beautiful muslin keepsake bag.

Koko’s Nest

“Koko’s Nest blankets’ modern design, heirloom quality, and intelligent versatility make them a must-have for every new arrival.”


Koko’s Nest is a contemporary knit baby blanket company started by Sy Yang in 2015. Made of 100% Egyptian cotton and spun in Italy, this year-round, versatile blanket will become a part of your everyday life as a family.

The Posh Society

“The Posh Society’s leather bows are the perfect size and shape for every tiny fashionista!”


The Posh Society is a playfully indulgent baby bow company started by Sasha Petersen in 2013. Each bow is made with genuine Freshly Picked leather and is attached to thin ivory elastic, made with felt on back of leather for maximum comfort.

Hazel Village

“Hazel Village produces their soft toys responsibly, striving for heirloom quality at a reasonable price.”


Created by Jane Van Cleef in 2010, Hazel Village is a soft toy company inspired by her favorite childhood stories like Brambly Hedge, Uncle Wiggly and the Little House stories and then expanded into making woodland theme animal toys.

Bannor Toys

“Made with all safe and organic materials, Bannor hardwood toys are beautiful and last a lifetime.”


Bannor Toys is a wooden toy company founded in 2012 by Jesse and Stacey Bannor.



Dutch for “be nutty, be nice.”


Annuska Toebast-Wensink has assembled a fun bunch of folks to design and manufacture nOeser, an original, organic cotton clothing line for kids. Produced in Europe, nOeser features “nutty” prints that always include a little “wink” or fun detail (“because we love nuttiness”); made from “nice” organic cotton (“because we love to do good”).


“We always make sure to provide excellent service to our customers. That’s why mothers want nOeser for their little ones!”


Next up: the European brand makes its U.S. début with a seaside-inspired collection for newborns up to age five. Sea turtle, stingray and shark prints swim on soft organic cotton rompers, balloon shorts and breezy dresses in the SS’17 collection.


How do you pronounce nOeser? They say it’s a little like “no′-sur.”


The NEW Angelcare/Sassy

“We’re pioneering design and functionality that is going to change the conversation about monitoring and baby care for years to come.”

-Tom Bratton, Angelcare CEO

This year, Angelcare Holdings, Inc. and its subsidiary Sassy Inc transformed as a company to create groundbreaking new products in baby monitoring and developmental toys. Combining the latest technological advances with scientific insight and modern intuitive design, the Angelcare and Sassy offerings deliver what today’s parents and caregivers want: peace of mind while helping their children thrive.

The Industry’s Top Innovators

Canada-based Angelcare assembled a team of the industry’s best minds to drive this unprecedented step forward in baby care standards. “Recruiting top talent was our number one goal for the relaunch,” Tom tells us. “We built our team from top global brands in a range of fields—baby, health and beauty, consumer electronics, technology/SaaS—to create this unique culture of innovation and thought leadership. When you get this caliber of people together, it’s amazing what they can create.” With a growth mindset and shared commitment to supporting children, parents and caregivers, the Angelcare/Sassy team focuses their combined insights and skillsets on transformative solutions that truly advance the industry standard.

Intentional, Science-Driven Design

Angelcare/Sassy taps into the desires and expectations of today’s millennial parents. From data-driven tools and a modern design aesthetic, to the latest technology and the best materials, Angelcare/Sassy brings baby care up to the minute and set the standard for decades to come.


A Breakthrough in Baby Monitoring Technology

Coming in January 2017 to North American retailers, Angelcare’s new AC417 and AC517 baby movement, sound and video monitoring systems have a new sleek design and include the only wireless movement sensor pad on the market. They feature Angelcare’s new Activity Analytics for tracking baby’s movement. “Our new wireless sensor pad is all about simplicity combined with safety. Parents are going to love it,” says Angelcare President Jordan Riggs, “but the real game-changer is the activity tracking and reporting built into our new monitors.”

Current fans of Angelcare products know that their monitors are designed to sense baby’s slightest movements and sound an alarm if no movement is detected after 20 seconds. The new models offer this core alarm feature plus the ability to track, record and report on baby’s bigger movements (like restlessness, rollovers, and kicks). With this insight into baby’s activity level during sleep, parents are better able to adapt routines and respond to baby’s needs. The ultimate result is more peace of mind (and rest) for everyone. “Today’s parents use technology in all aspects of life,” Jordan says, “and at Angelcare, we provide moms and dads with easy-to-use monitors that help them care for baby, relax and enjoy the adventure of parenthood.”


Sassy Set to Launch 100+ Products in 2017

Working with premier child development PhD’s and experts, Sassy renewed its focus to incorporate the latest research into all Sassy products with its trademark child-pleasing colors and shapes. The company is launching more than 100 new toys, feeding and baby care products in early 2017 that will help children thrive by focusing on developmental and educational needs.

The fresh offerings include an exciting range of new materials and bolder colors designed to help children play with purpose, as well as learn to solve problems, be flexible and self-motivate. From toys to teethers, bathing products to innovative cups, all of Sassy’s new products are designed to fit a child’s growing sensory perception, motor skills, and creativity.

“The Sassy team not only understands the importance of child development, they also bring a high level of style to the process,” says Sassy Vice President of Marketing Susan Hinshaw. “Today’s millennial parents demand more from baby and child care products. Sassy’s flair for stylish touches make the company’s new products consistent with modern aesthetics and compatible with on-the-go lifestyles.”

Today, Northbrook, IL-born Sassy is part of Angelcare Holdings, Inc., headquartered in Montreal, Canada, with development, design and engineering in Grand Rapids, MI. The company’s current product line includes developmental toys, feeding items, baby care products to help children thrive and industry-leading movement monitoring that gives parents 24/7 peace of mind.



Muddy Feet Boutique

Vintage-Inspired Swimwear Handcrafted in Texas

Jessica Sherrill’s traditional and trendy clothes caught my eye five years ago, when she was just starting Muddy Feet Boutique. Now, I’m looking at her fabulous lookbook full of modern vintage-inspired swimwear.


“Muddy Feet has grown and is focused on responsibly manufacturing high-quality swimsuits that are modestly cut, but still fashion forward,” she tells me.


What A Delight

The fun, sassy swimwear for girls and young adults in sizes 2-12 sports collections with names like Rebel Belle, Bathing Beauty, Flouncy Bikini, Flapper and more. Bikinis, boyshorts, one-piece and two-piece styles are offered in a large array of fabric combinations, such as Boho, Mermaid, Cotton Candy, Victory Garden, Vintage Boardwalk and Anchors Away. Ruffles, bows, matching headbands and hairclips are definitely all that.


Contact info@muddyfeetboutique.com for the new 2017 Lookbook and see for yourself.