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The Better Baby Bottle


Transforming the baby bottle and sippy cup industry.

The Better Baby Bottle has designed a better way to protect kids from the harmful effects of chemical compounds that seep out of plastics into their foods. Founding company Innovative Plasma Technologies (IPT) has baby bottles and sippy cups use a patented Pur Ion Technology that protects your baby from the harmful effects of plastic. The company says no other plastic bottle or sippy cup on the market comes close to having this type of technology.

Manufactured in the USA

The Pur Ion surface coating used in the Better Baby Bottle provides a barrier layer between the plastic bottle and the foods that are put inside. Permanently bonded to the inside of the bottle, the patented coating is so thin, it will not change any of the macro properties of the plastic such as flexibility. The coating is odorless, tasteless and does not break.

“As a father, my foremost goal was to develop a safer sippy cup,” says Steve Aldrich, CEO of Auburn, Alabama-based IPT. “The commonly used plastic of baby bottles is harmful to babies and I desperately wanted to create something that would rectify the situation.”

Backed by Research

Hundreds of studies document the harmful effects of chemicals migrating from plastics, even Bisphenol A (BPA-free) plastics and its replacement, Bisphenol S (BPS), into our foods and liquids. BPA-free does not mean chemical free. According to Scientific America, “both can disrupt a cell’s normal functioning, which could potentially lead to metabolic disorders such as diabetes and obesity, asthma, birth defects or even cancer.” The innovative Better Baby Bottle is developed to prevent the leaching of potentially harmful by-products of plastic from moving into the food or liquid inside of the container.

Marketplace Tested

Marketplace tested, The Better Bottle products continue to excel. All products are safe for sterilization in boiling water, in the microwave and on the top rack of the dishwasher. The progressive baby bottle line allows for smooth transition from infant to toddler without having to purchase separate bottle and sippy cup.

Currently, the baby bottles and accessories are available online at TheBetterBabyBottle.com. Bulk purchase pricing is also available for retailers. A percentage of The Better Bottle sales is donated to IPT’s Operation Tiny Canteen, a program that will provide products free to military families.

Next up for the two-year-old IPT is a line of Pur Ion Technology products geared toward adults, with the introduction of food storage and snack containers, as well as coffee cups.

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Haus of JR


Curated for the Cool Kids.

Haus of JR is a new brand of children’s luxury designer denim and premiums basics. Hausofjr.com is THE online marketplace for the new brand, with a vision to transform simple basics into everyday essentials with close attention to detail AND to create trendy yet timeless pieces.

Cool parents Chris and Sophia founded Haus of JR in Orange County, CA. Just like their kids’ names, Jordyn and Ryder, each piece in the Haus of JR collection is unisex.

Haus Rewards

The folks at Haus of JR cherish their loyal customers so much, they gain reward points in more ways than purchasing favorite products. They believe that sharing is caring. Customers invite their friends to the Haus of JR store and are instantly rewarded with more reward points. And if their friends love Haus of JR just as much as they do, they’ll continue to be rewarded again and again!

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K.I.D.S./Fashion Delivers = Delivering Good


This Mother’s Day, Honor a Woman Who Inspires You. Make a Donation in Her Name to Delivering Good (formerly K.I.D.S./Fashion Delivers)!

Help us make this a memorable Mother’s Day by honoring a special woman in your life with a donation that will help Delivering Good offer hope, dignity and self-esteem to millions of people in need. Your donation, of any amount, helps provide much needed essentials -including apparel, accessories, shoes, home furnishings, toys, books, school supplies and other items- to women, children and families touched by poverty or natural disaster.

Submit the name of your inspirational woman here.

The national 32-year-old charity will add both your names to the 2017 Women of Inspiration Honor Roll that will be displayed at the Women of Inspiration Luncheon, which honors three leaders in the licensing, wholesale and fashion community.

June 7 a Big Day for People In Need

Not only will the Women of Inspiration Luncheon take place on June 7 in New York, the charity’s name change to Delivering Good will be complete. The new website, www.Delivering-Good.org, goes live! Helping to celebrate the milestone will be the luncheon honorees, fashion designer Tracy Reese, Gaye Dean of Target and Lana Todorovich of Ralph Lauren. Delivering Good’s social media sites are now live: @DeliveringGood on Facebook, Twitter and Instagram. The charity’s current website (www.DonateProduct.com) will provide updates on the renaming progress until the switch on June 7.

Delivering Good is the new name for the national charity formerly known as K.I.D.S./Fashion Delivers, and launching a new era of reaching millions of individuals challenged by poverty or natural disaster. For 32 years, the charity has helped millions of kids, adults and families affected by poverty and disaster resulting in over $1.6 billion of donated product that has been distributed through a network of community partners. In 2016, nearly 400 companies donated approximately $200 million of new apparel, accessories, shoes, home furnishings, toys, books and other useful items, distributed by more than 500 community partners to people in need. The name change reflects both new and continuing efforts to fight poverty and tragedies through the gift and delivery of new products. The models for helping others are changing nationwide and worldwide, and the re-launch will allow Delivering Good to better communicate its mission of delivering hope and dignity to people in need through community nonprofit partners.

“As our charity has evolved, we wanted to have a name and brand that could be embraced by our product donors, our financial donors, our community partners and the broader audience of consumers,” says Board Chairman Allan Ellinger. “Our programs are expanding to include donations and drives by children, company employees, community groups and more. Recently in Los Angeles, our staff was on the ground Delivering Good by personally handing out sandwiches and new socks to homeless men and women. At the other end of the spectrum, we have brands like BOBS from Skechers, who are Delivering Good by donating 8.4 million pairs of children’s shoes over the past six years, with another million pairs this year.”

Delivering Good receives high ratings from a number of organizations for low overhead and the ability to help people effectively. The charity efficiently leverages cash donations to achieve its mission – for every $10 of cash contributed, over $100 of donated new product can be provided to kids, adults or families in need. Delivering Good distributes product donations through a network of community partners to offer hope and dignity.

Renowned design and branding firm of Graj + Gustavsen has developed the new name and logo for Delivering Good. The law firm of Pryor Cashman has also supported the rebranding initiative. Board of Directors Vice President Milou Gwyn led this effort in her role as chair of the Strategic Planning Committee, together with President and CEO Lisa Gurwitch.

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Little Climber


“Read your book once per day and use a climber while you play. Give it time and you will see, your little baby in a tree.”

-Little Climber

After David Stuebe has Lily, his first child, he learns quickly that it isn’t easy to find products that will grow with her. “I come from a background in manufacturing and decided to create a product line that allows our children to play, read and grow throughout their experience with the Little Climber,” he tells me.

Kickstarter Campaign Run Thru May 14

David is now creating one of the only product lines on the market designed to promote 100% natural growth progression of a child’s mind, body and strength. Little Climber is a Smart Home Playground designed to enhance your children’s motor skill development, balance control, creativity and so much more. Little Climber is made for children ages six months to 3+ years.

Why is a Modular Playground so Important?

Every child’s mind, body and strength develops at their own speed. While most products are built based on the progress of the “average child,” Little Climber “actually grows” with your little one, supporting your child’s abilities at the exact moment needed in their stage of development.

The Little Climber Experience

David is a father, designer and creator of what he calls the “Little Climber Experience.” He’s also a student of the Montessori approach, the Dr. Emmi Pikler method and his favorite, Magda Gerber. One year ago, his children inspire him to start his children’s furniture company that produces intuitive environments for little ones that will benefit them today, tomorrow and forever.

  • Step 1 – Play Transform your room, yard or nursery into a fully interactive climbing experience with endless course options. Play on a light, simple course or setup an advanced and rigorous climb.
  • Step 2 – Read Watching your little one climb is such a fun and magical time. David captures that joyful moment in a book to help you and your little one get excited and celebrate the climbing experience.
  • Step 3 – Grow Little Climber is a modular product. As your little one’s abilities grow, slowly advance them to the next level of difficulty by raising or moving the accessories (RockWall, Ladder, Slide).

Built with Care in the USA

“It’s about time that a company builds a product not solely for immense capital gains but to help and benefit others,” a thought that goes through David’s mind while he starts committing his life to helping children with smart toys and playgrounds. David names his furniture factory after his daughters, Lily and River, where every detail of Little Climber and its accessories are refined and perfected for long-term durability, functionality and aesthetics – right here in America.

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4Everly Adorned


Adding an artsy flair to a child’s room, while informing, inspiring and contributing toward the conservation of animals.

Jennifer Hiser created her brand-new company, 4Everly Adorned, to inspire children with art. Jennifer makes hand painted, one-of-a-kind furniture pieces and accessories that not only add exciting flair to a child’s room, they personify originality and self-expression.

“I wanted my daughter’s first room to be alive with vibrancy and unconventional style,” Jennifer says. After she is less than impressed with the one-note, flat and mass produced furniture and décor of department stores, she puts her own background in the arts and her love of color and design to work. “I created one-of-a-kind, hand painted pieces of furniture for my one-of-a-kind baby girl.”

Jennifer explores numerous creative outlets ranging from working at well-known fashion magazines in New York City, to designing soft accessories for a global fashion brand in Chicago, until she finally finds her own artistic niche. “Designing my daughter’s nursery led me to discover the area of design I was looking for.”

Jennifer values the importance of inspiring children, and educating them as well. Her passion for animal rights grew while on safari in South Africa, and she immediately wanted to do all she could to help. “We have teamed up with a nonprofit that helps to create awareness about wildlife conservation,” she says. “We hope to connect and collaborate with other local artists, and to globally educate as many young minds as we can.”

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Luvmother


Adding just the right amount of style, versatility, durability and comfort to every kid’s wardrobe.

Founded in 2013 in Montreal, Canada, Luvmother is built on the premise that it is hard to find well-made, long lasting fine clothing for young children in North America. The husband-and-wife founders have roots in the outdoor industry and an eco-conscious approach. Their mission is in line with the North American outdoor specialty marketplace, which prides itself on its land protection origins, responsible manufacturing, great design, commitment to community and preservation of emerging brands in diversified outlets.

Luvmother’s fine merino wool layering systems for lifestyle and outdoor apparel are made using the highest quality products with sustainability in mind; their goal is for each piece to be versatile and durable enough to carry on into the hand-me-down cycle that currently exists in the children’s apparel marketplace. Merino is a perfect fiber for comfort, warmth and durability and Luvmother provides children with clothing they know works for young families like themselves.

“To make something ‘well’ is a decision and there really are no short cuts,” says Luvmother founder and partner Kevin Peacock. “We set out to design clothes that not only fit as they should but are also built from quality, traceable materials and feel good next to skin. We believe clothes should stand the test of time, because something worth doing is worth doing well.”

Luvmother clothing is made for children ages two to eight years. The company is expanding their size range to include three months to 12 years in fall of 2017. The collection ranges from tops, bottoms and leggings to extra generous swaddle blankets, hats and accessories.

The company brand name is composed of “love” and “mother,” two words that are packed with positive meaning. The founders are also giving a nod to all moms, Mother Earth, the mother of invention and the idea that with a little “luv,” anything you put your mind to is possible.

What’s UP PR

Luvmother and What’s UP PR have recently partnered on branding and promotion. “Luvmother is a new generation of committed makers of essential goods to benefit families getting outside and teaching others how to enjoy the outdoors comfortably with enduring products – the premise of this industry,” says Beth Cochran, founder of What’s UP PR about their mutual goals. “We are honored to be on board. Our team is made up of outdoor enthusiasts and parents of all ages. It’s essential to constantly welcome new young members to this tribe of business that are making a positive impact.”

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ESLO Shoes


Kickstarter Campaign is Live!

The Lopez Family wants to make masterfully crafted shoes and boots for your family. It’s a beautiful story, really – all about equality, family and you.

ESLO Craft Goods harnesses 50+ years of authentic shoe-crafting experience to provide your children with modern, sleek and stylish shoes and boots that support and nurture their growing feet. In 1965, the founder’s Grandfather starts this journey in the small town of Jesus Maria, Mexico at a time when men migrate for jobs and women aren’t even allowed to work. Nonetheless, Grandfather advocates on behalf of the local women, and soon, they are the ones helping him build the foundation for the company you see today; one defined by equality, family and passion.

“Our mission is to be the bridge between our family and yours, and build the foundation for a sustainable, philanthropic and innovative children’s shoe company. With your help, we can achieve our dream of sharing Eduardo’s family’s craft with the world and provide your children with the highest quality leather shoe possible.”

Grow With ESLO

The ESLO kickstarter campaign is just days old, and is your chance to have shoes custom made. Ryan Eldridge tells me why the CRT audience will join the journey:

It’s a beautiful story – ESLO’s foundation was built over 50 years ago by providing jobs for women in the local community.

We have generations of experience – Our family has been crafting shoes for three generations. Each pair is imbued with experience, love and quality craftsmanship that has been perfected over this time.

Each shoe is authentically made – We source all our leather from Leon, MX – the leather capital of the western hemisphere. Some of our craftsman have been with the company for decades.

ESLO Shoes: Classic to Modern

During the kickstarter campaign, ESLO is crafting shoes in the classic Wingtip and minimalistic Oxford style, and boots in the modern Chukka style. Perfect for both boys and girls, these shoes are “perfected and refined.” Follow along:

  1. HIGH QUALITY LEATHER – Our shoes and boots are crafted from genuine, all natural leather.
  2. PLUSH LINING – The lining we use provides plush cushioning, giving your child maximum comfort.
  3. FOAM CUSHIONING – This top-layer insole makes each step your child takes relaxed and agreeable.
  4. INSOLE – Our second insole is made of soft, durable leather, which gives your child’s foot a cozy foundation to rest on.
  5. HEEL SUPPORT – This added heel support is the bedrock of each shoe and boot. It keeps everything sturdy and stable.
  6. RUGGED OUTSOLE – The uniquely textured outsole provides maximum traction on virtually any surface
  7. FLEXIBILITY – Our flexibility grooves bend with ease and avoid any material pinching against your child’s foot.
  8. MOISTURE WICKING FABRIC – The moisture wicking material absorbs sweat from the toes, reducing discomfort and smell.

Generational, Diverse and Ready Team

Celina, Eduardo, Lorenc and Ryan are armed with their own unique skill sets. They believe that through their combined passions and efforts, they will use these skills – ranging from experienced product design to streamlined supply chain, quality manufacturing to focused marketing – to provide your children with the most stylish, trendy, comfortable and supportive shoes and boots.

So exciting. Good luck, you guys!