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Lazy Francis


With a whole new look, this luxury British kid’s fashion brand prides itself on personal attention to every detail and total quality control.

In the past two years, Lazy Francis has grown from creating stylish clothes and accessories for little girls to designing glamorous, luxurious couture fashion for both girls and boys from one to teenage years. The brand also designs matching outfits for Moms.

The bright, catchy bunny with butterfly wings that gives Lazy Francis its name and story will always stay the brand’s mascot and define the philosophy and values. Now that Lazy Francis has grown up, the new logo reflects the brand’s new style.

  • Created for mums who want their children to look trendy and original, and their whole family matching their style on the special occasions to share with the world their special family bond
  • Inspired by children who are real personalities from the moment they are born and their incredible stylish mums, who value the importance of “standing out from the crowd” from the early childhood
  • Helping kids to understand the value of their clothing and design, making them fall in love with not just a “wow silky dress” but also teaching them to choose the best and most suitable for them among the wide offering available on the market

“Growing up takes a lot of changing and developing the personality and individuality whether you are a child or a brand.”

Made 100% in Europe. At Lazy Francis’s boutique, you can discover the most beautiful unique designer kids clothes and accessories. Here both mothers and daughters will find everything they need to create their own inimitable style for every day and special occasions. Be confident that new looks will look just like in the pictures, with the highest quality guaranteed as every item is from gorgeous fabrics made by the best European manufacturers.

SS16 Collection – Tales of 1,001 Nights

Enter the fascinating and wonderful world of Shahrazad’s Arabian tales … magical combinations of elegant silks and soft real leather, delicious colors and unique silhouettes. Complete the look with hand-made shoes and accessories.

Fabrics & Details

  • Pure raw silk that doesn’t get creased and keeps its shape no matter what
  • Real natural grain leather made in Italy combined with raw silk for girls and boys
  • Unique design silks embroidered in France
  • Exquisite lace
  • 3D cotton shirring
  • Hand-made silk flower decorations
  • Multi colored real pearls stitched on by hand
  • Only natural viscose linings

Styles & Silhouettes

  • Mixture of classic details and sophisticated elements with glamorous street style
  • Creative lengths and shapes of the dresses
  • Originally shaped hand-stitched lace underskirts
  • Unique style and unusual color combinations

Shoes & Accessories

  • Matching hats and hair accessories crafted and decorated by hand
  • Hand-made real leather shoes designed by Lazy Francis and made in collaboration with INCH2

Family Style. Families have special bonds and ever-changing relationship dynamics. Matching styles for brothers and sisters along join the Mini Me family of Lazy Francis outfits that brought together mothers and daughters. And now dad can join in the family style, too by adding a matching bow tie to their outfit.

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