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Lelli Kelly Kids Shoes


North American Shoe Company to Relaunch the Footwear Brand in Spring 2018

Rhode Island-based North American Shoe Company is the exclusive licensee for Lelli Kelly Kids in the U.S. and Canada, planning a relaunch of the shoe brand with a new collection in Spring 2018.

Lelli Kelly is renowned for putting the fun and funky back onto little girls’ feet. Launched in Italy in 1992 by the Attilieni family, every little girl wants a pair of Lelli Kelly’s because the gorgeous sparkly collections feature detailed hand-sewn beads and sequined flowers.  A fast favorite with girls, parents are thrilled because each shoe is machine washable, ensuring these high-quality styles stand up to being their little girl’s favorite.

“We are thrilled to be relaunching this much beloved brand in North America,” says Jon Shapiro, director of sales for North American Shoe Company. “This is the first time in several years there has been a specific U.S. distributor targeting consumers in the States. This gives the Lelli Kelly brand the opportunity to be showcased to moms and daughters in a way they are accustomed to.”

Sparkle & Shine Guaranteed Year-Round

The new spring assortment will include 12 to 16 styles of canvas sneakers, Mary Jane’s, high tops, sandals and joggers available in girls sizes from toddler to youth. A new website will launch in 2018 (www.LelliKellyUS.com) and the line will be available to consumers in late January. The launch will be supported by a social media campaign across Facebook, Instagram and Twitter with U.S.-specific platforms.

Jon tells us that the relaunch will not only appeal to established fans with easily recognizable looks, these designs will stand out from the crowd, creating new fans as well. “Children’s retailers across the country are so excited about the news and looking forward to having Lelli Kelly back on their shelves,” he says. “We’ve experienced such great response to the relaunch.”

Established in 1918, North American Shoe Company (NASC) is the exclusive distributor in the U.S. for Beeko, Foamtread slippers, Lelli Kelly Kids and Tundra Boots and also distributes Tingley rubber boots. NASC is the leading wholesaler catering to footwear retailers, catalogs, specialty boutiques and online retailers. The company is showing the Lelli Kelly line at the Atlanta Shoe Show, August 19-21, booth #127-133.

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Boyér Clothing


…For the Very Young.

Luxury children’s boutique Boyér Clothing designs beautifully tailored dresses for little girls. The company recently débuted an ecommerce luxury children’s line “for the very young.”

“Little girls should have the opportunity to look like little girls,” says co-founder Kami Boyér. “The current children’s wear category is overloaded with disposable fashion, adorned in bold colors and ornamentation. We felt there was a gap in the market for gorgeous fabrics with subtle color palettes, fine craftsmanship and classic silhouettes.”

Boyér Clothing is created by a sister duo who is inspired by the love of luxury clothing and finding simple, gorgeous dresses for their own little girls. Using their backgrounds in retail, the Boyér sisters have taken the last two years to design and develop their début line. They have also spent half a lifetime living, traveling and working across four continents. Their travels inspire them to create elegant dresses reminiscent of French and Italian chic, using the finest hand-made and hand-woven fabrics, sourced worldwide, married with elegant style.

“Our mission is to create products that delight. Products that you fall in love with when you touch and feel them and are comfortable enough that your child will want to wear them,” says Kami. “Not only is the fabric stunning but we have made the product easy to wear. From incorporating pockets, increasing the ease in the arm and neck holes to having fully lined garments, no detail has been spared. These are just a sampling of the innovative features we have incorporated to delight both parents and children alike.”

According to the Global Industry Almanac, the children’s wear category is forecast to reach $291.5 billion by the end of 2018. The growth in spend in this category is largely attributed to parents having children when they are older and more financially stable.

The Boyér sisters are dedicated to the ideal that children should have the option to own and wear clothes that have timeless beauty, yet give the child the freedom to run and smile. Boyér Clothing’s début collection includes dresses appropriate for girls aged two to six years that are designed to wear during playtime, styled to transition to any special occasion. BoyérClothing.com offers customers a user-friendly, easy to navigate showroom, where they can view and interact with the gorgeous dresses online.

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Prince Street Brooklyn


Stay fierce, my friends.

Prince Street is a Brooklyn, NY-based fashion company that gives classic silhouettes a modern edge for teens and young women. The coordinated pieces let young fashion standouts create hip and chic looks for any season. The premiere collection gives a nod to denim, a fabric that never goes out of style, and classic blouses in chambray, rayon and a white cotton blend that are embellished with poet sleeves, over the top bows and Mandarin collars; the chic pencil pant, blazer, vest dress and flirty skirt, jazzed by a hooded dress in splattered-paint prints as well as plaids and patchwork.

Prince Street Brooklyn is designed by a stylist who needed fashionable yet appropriate outfits for her teen daughter to wear to school and acting auditions. Find out more …

Mindchild of Sheneen Zee

For the last decade, wardrobe stylist Sheneen Zee has played a major role on fashion teams working in television advertising, celebrity styling, music videos, editorials and fashion shows. Sheneen’s projects have included work with vocalists Whitney Houston, Jill Scott, Wynonna Judd and Melanie Fiona, Kathy Bates, Gabourey Sidibe and Sherri Shepherd. Her magazine work includes Ebony, Figure Essence and Diane. She has also lent her talents to Pennington’s, a premiere Canadian retailer, and has worked on Vanity Fair for the Queen Latifah line. Sheneen has also worked with style director Lynda Johnson of KidstyleSource.com. With the introduction of Prince Street Brooklyn, Sheneen has come full circle in the world of fashion – from the mannequin to the maker, stylist to style innovator.

Recognize the Face?

Sheneen’s daughter, teen actress/singer Troi Zee, serves as the face of the Prince Street brand. Her acting credits include Sesame Street, PBS Kids, Reading Rainbow, South Pacific National Tour, Nickelodeon and the Radio City Christmas Spectacular.  An honor student in school, Troi’s other recent projects include the independent films 1982 and Advantageous.

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Bargain Bows


Boutique Quality. Bargain Prices.

Ally Grady is owner of Miami-based Bargain Bows, an online fashion store for hair bows, headbands and other head gear. BargainBows.com is created by Ally and Tara, two loving parents with three beautiful little girls. Going to the mall to find cute hair accessories for their daughters is such a haste, they decide to start a way for parents and their daughters to have easy access to cute bows and anything else that you might need for cute birthday pictures, special occasions and everyday wear.

The Bowscription Box

In addition to “Bargain Points,” Bargain Bows has a fabulous thing called The Bowscription Box. Parents can start a subscription for their daughters and every month they will receive a box full of cute bows and include a surprise mix of five to seven of the following:

  • Special Edition color(s) one of our popular Bargain Bows in a color not available for purchase on BargainBows.com.
  • Special Edition style(s) one solid color Bargain Bows but a new style that is not available for purchase on BargainBows.com.
  • Boutique style Bows
  • Boutique Style Headbands
  • Interchangeable Headbands
  • New in-style Bows and Headbands

Parents and girls can choose from two different options:

  • Kiddiez– This option will have hard headbands or bows with clips. The bows will range in different sizes. This option is for older kids and children.
  • Littlez– This option will have elastic headbands or boutique headbands. The bows will range in different sizes. This option is for toddlers and younger babies.

FREE shipping on all Bowscription Boxes!

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Zarlex


Jeweler specializing in beautiful pieces for children.

It’s easy to see why little girls would fall in love with the pretty jewelry from kids’ jewelry specialist Zarlex. The Miami-based online jeweler offers a variety of 14K yellow and rose gold earrings, rings, pendants and chains age-appropriate for girls from infant to 16 years old.

Jewelry designs feature colorful enamel, cubic zirconia and gemstones such as pearls, topaz and amethyst among others. Earrings feature safety backs such as the classic French Lock, which is secure, easy to fasten and comfortable to wear, as well as the Classic Stud with a screw-back that is suitable for infants as well as young ladies.

The tradition of giving silver keepsakes for Baptisms dates back to before Colonial times in this country. Zarlex also carries beautiful sterling gifts and souvenirs for Christenings or other special occasions, elegantly packaged sets of baby spoons, baby rattles, baby cups, baby cutlery or teething rings.

“We plan to expand our assortment to include watches, a jewelry line for boys and more,” Alexander Yambikov tells me.

Available online at www.zarlexfl.com.

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Haus of JR


Curated for the Cool Kids.

Haus of JR is a new brand of children’s luxury designer denim and premiums basics. Hausofjr.com is THE online marketplace for the new brand, with a vision to transform simple basics into everyday essentials with close attention to detail AND to create trendy yet timeless pieces.

Cool parents Chris and Sophia founded Haus of JR in Orange County, CA. Just like their kids’ names, Jordyn and Ryder, each piece in the Haus of JR collection is unisex.

Haus Rewards

The folks at Haus of JR cherish their loyal customers so much, they gain reward points in more ways than purchasing favorite products. They believe that sharing is caring. Customers invite their friends to the Haus of JR store and are instantly rewarded with more reward points. And if their friends love Haus of JR just as much as they do, they’ll continue to be rewarded again and again!

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ESLO Shoes


Kickstarter Campaign is Live!

The Lopez Family wants to make masterfully crafted shoes and boots for your family. It’s a beautiful story, really – all about equality, family and you.

ESLO Craft Goods harnesses 50+ years of authentic shoe-crafting experience to provide your children with modern, sleek and stylish shoes and boots that support and nurture their growing feet. In 1965, the founder’s Grandfather starts this journey in the small town of Jesus Maria, Mexico at a time when men migrate for jobs and women aren’t even allowed to work. Nonetheless, Grandfather advocates on behalf of the local women, and soon, they are the ones helping him build the foundation for the company you see today; one defined by equality, family and passion.

“Our mission is to be the bridge between our family and yours, and build the foundation for a sustainable, philanthropic and innovative children’s shoe company. With your help, we can achieve our dream of sharing Eduardo’s family’s craft with the world and provide your children with the highest quality leather shoe possible.”

Grow With ESLO

The ESLO kickstarter campaign is just days old, and is your chance to have shoes custom made. Ryan Eldridge tells me why the CRT audience will join the journey:

It’s a beautiful story – ESLO’s foundation was built over 50 years ago by providing jobs for women in the local community.

We have generations of experience – Our family has been crafting shoes for three generations. Each pair is imbued with experience, love and quality craftsmanship that has been perfected over this time.

Each shoe is authentically made – We source all our leather from Leon, MX – the leather capital of the western hemisphere. Some of our craftsman have been with the company for decades.

ESLO Shoes: Classic to Modern

During the kickstarter campaign, ESLO is crafting shoes in the classic Wingtip and minimalistic Oxford style, and boots in the modern Chukka style. Perfect for both boys and girls, these shoes are “perfected and refined.” Follow along:

  1. HIGH QUALITY LEATHER – Our shoes and boots are crafted from genuine, all natural leather.
  2. PLUSH LINING – The lining we use provides plush cushioning, giving your child maximum comfort.
  3. FOAM CUSHIONING – This top-layer insole makes each step your child takes relaxed and agreeable.
  4. INSOLE – Our second insole is made of soft, durable leather, which gives your child’s foot a cozy foundation to rest on.
  5. HEEL SUPPORT – This added heel support is the bedrock of each shoe and boot. It keeps everything sturdy and stable.
  6. RUGGED OUTSOLE – The uniquely textured outsole provides maximum traction on virtually any surface
  7. FLEXIBILITY – Our flexibility grooves bend with ease and avoid any material pinching against your child’s foot.
  8. MOISTURE WICKING FABRIC – The moisture wicking material absorbs sweat from the toes, reducing discomfort and smell.

Generational, Diverse and Ready Team

Celina, Eduardo, Lorenc and Ryan are armed with their own unique skill sets. They believe that through their combined passions and efforts, they will use these skills – ranging from experienced product design to streamlined supply chain, quality manufacturing to focused marketing – to provide your children with the most stylish, trendy, comfortable and supportive shoes and boots.

So exciting. Good luck, you guys!