Blu & Blue New York


Premium denim, redefined for kids. 

Since its launch in December 2015, retailers, customers, parents and kids are instantly taken by Blu & Blue, which has also built a wildly successful following among influencers and celebrity fans, too. Blu & Blue founder Aaina Jain leverages her family’s 35-year reputation in manufacturing quality denim to produce clothing for babies and toddlers that is versatile enough to wear all year long. Blu & Blue’s seasonal collections are contemporary, fashion-forward, comfortable pieces that are safety-tested, adorned with hand embroideries, denim techniques and washes. The denim in also combined with different fabrics, for a new, unique look for each garment. The super-soft yet durable apparel stands up to active playtime.

Company Mission – Do Denim Right #BluDoneRight

Blu & Blue is well-designed, mindfully-made and contemporary, with quality you can feel.  “Each Blu Product is made with you in mind – a quality conscious, fashion forward parent who values well designed, elegant and sustainable clothing for their children,” Aaina says in an interview with Home Business magazine. “Each product is thoroughly quality checked and given the Blu seal of approval before it is packaged and shipped directly to you.”

All Blu & Blue fabrics are free of lead, phthalates and flame-retardants. Every step of the design and manufacturing process is conducted in-house. Each Blu Product is thoughtfully designed, cut, stitched, ripped and repaired and washed at the company’s own state-of-the-art sustainable and eco-friendly manufacturing and washing facility. Special softeners and treatments are used to make the fabrics butter-soft for extra comfort, luxurious texture and look. The company also uses “saliva friendly” fabrics that are pre-washed for a safe and super soft garment.

The company says its strength lies in “our passion and commitment to deliver quality.” Retailers – check out Blu & Blue’s launch of the new Fall/Winter 2018 Collection at Children’s Club January 7-9!

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Veyo Kids


mittyz™ – Awesome snow gloves for toddlers.

Veyo Kids makes mittyz snow gloves, a unique design that helps make outside playtime more fun for babies and toddlers. The unique design makes them easy to slip on and fit perfectly around bulky coats. Plus, they’re adorable.

Functional, Fun Designs Make a Great Mitten

  • Keeps little fingers warmer
  • Stays on better, which makes playtime last longer
  • Flip inside-out for easy drying or cleaning

New Dad-at-the-time Drake is inspired by every parent who has ever gotten a child ready to play outside, particularly in cold weather. “I mean honestly – what goes on first?” he reveals on his website. “The coat and then the gloves? Or the gloves, so that the coat sleeves stay over the glove cuffs? And the thumb…seriously?! Why in the world won’t my kids’ wiggly little thumbs go into the thumbholes?! And is the liner supposed to come out with their thumb when they take it off, so that I can never get their thumb in there again?”

After scouring local sporting goods store looking for some better toddler gloves, Drake develops his own prototype: a “thumbless” glove that still allows functionality with a thumb pocket, a big gauntlet to go over even the puffiest coat, made from super warm, water-proof material that can be flipped inside-out to be dried or washed.

Sounds like mittyz™ to me!

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Dapper + Crown


New Seasonless Apparel Children’s Brand Launches 

Based in southern California, Dapper + Crown is a recently launched, family-owned children’s apparel brand featuring classic clothes for children that can be worn every day.

Husband and wife team James and Yves Homan are thrilled to have their entire line Made in the USA – manufactured in Los Angeles, California utilizing imported fabrics.

“My clothes were typically made by my aunt or mother and handed down with love from one girl in the family to another,” says designer Mom Yves. “I could wear them to play or on a stylish Sunday drive with my dad, who passed down his innate love of fashion to me.”

Born and raised in the Philippines, she is inspired by reimagining these handcrafted pieces to wear herself or by others. After the Homans had their own daughter, they wanted to bring Yves’ wardrobe tradition to growing families in America.

Inaugural Collection

Dapper + Crown pieces are timeless in design and ageless in quality. Everything is made to be dashing and unique, as well as comfortable and durable:

 FIONA –  100% cotton, three-quarter sleeve top with collar and button back closure with flounced bottom, available in Aloe with Storm contrasting Peter Pan collar and trim or Pearl Pink with Coral collar and contrasting trim.

WILLOW – jump skirt with ruffle trim and crossed back, available in Citrus (corduroy) or Titanium (100% cotton).

MACKENNA – three-quarter sleeve dress with Peter Pan collar, button back, and back tie, available in 100% cotton Periwinkle or Sand.

PIPER – classic, tailored chambray blazer with notched collar, tan elbow patches, and star print lining.

Made to be worn continuously throughout the year, the size run is 2 – 6 and are available exclusively online at www.dappercrownclothing.com. The Homans are also passionate about supporting local manufacturing. With the entire collection made locally, the family can be intimately involved in the entire creative process.

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Little Hippie


Good Art Is Everything

Under the direction of founding artist Taylor Swope, lifestyle brand Little Hippie creates art you and your children can wear, enjoy in your home or send to friends and family. In her words,

We are adventurers, cosmic explorers, radical dreamers, and flower children. 
We are creatures made of love and we make the world our playground. 
We are artists, crafters and designers; every day creators.

Founded in October 2002, Little Hippie is known as a community voice, fostering creativity to nurture the magic inside all of us, at any age. As a long-time licensee of the Grateful Dead, Little Hippie has an expert understanding of a devoted fanbase, establishing a genuine connection with them as well as new fans who share their stories and are looking for new merchandise.

Little Hippie & The Jim Henson Company

Recently, The Jim Henson Company signed Little Hippie as apparel and home goods licensee, to create new lines of merchandise featuring beloved classic brands Labyrinth and Fraggle Rock. The lines include infant and toddler apparel, adult apparel, accessories and home goods for direct and online sales, as well as selected specialty and mid-tier retail locations nationwide. Apparel sizes range from infant, toddler and youth with coordinating adult styles. The home goods line will include Little Hippie’s signature woven cotton blankets, fleece blankets, tapestries, bed linens, posters; the accessory collection will include pins, tote bags and hats.

“As someone who grew up watching Fraggle Rock,” Taylor says, “I can attest to how much these characters mean to our existing customers who already want to pass on to their children Jim Henson’s valuable lessons of friendship, understanding of others and interconnectedness. No other creator aligns with our company values more, and I am thrilled to have the opportunity to learn from Henson’s imagination through developing art from his characters.”

The collection launched this past July at the Museum of Pop Culture’s retrospective Jim Henson Exhibition in Seattle. Products are now available at LittleHippie.com with further retail placement throughout Fall 2017.

“Fraggle Rock was created to encourage and celebrate acceptance, tolerance and diversity in the world. Little Hippie is a perfect partner, sharing these core ideas and bringing a uniquely creative vision to these new merchandise lines,” Nicole Goldman, Executive Vice President of Marketing and PR for The Jim Henson Company, says. “Fans will dance their cares away with Taylor’s imaginative designs and products that reflect the joy and irreverence of this beloved brand.”

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Lelli Kelly Kids Shoes


North American Shoe Company to Relaunch the Footwear Brand in Spring 2018

Rhode Island-based North American Shoe Company is the exclusive licensee for Lelli Kelly Kids in the U.S. and Canada, planning a relaunch of the shoe brand with a new collection in Spring 2018.

Lelli Kelly is renowned for putting the fun and funky back onto little girls’ feet. Launched in Italy in 1992 by the Attilieni family, every little girl wants a pair of Lelli Kelly’s because the gorgeous sparkly collections feature detailed hand-sewn beads and sequined flowers.  A fast favorite with girls, parents are thrilled because each shoe is machine washable, ensuring these high-quality styles stand up to being their little girl’s favorite.

“We are thrilled to be relaunching this much beloved brand in North America,” says Jon Shapiro, director of sales for North American Shoe Company. “This is the first time in several years there has been a specific U.S. distributor targeting consumers in the States. This gives the Lelli Kelly brand the opportunity to be showcased to moms and daughters in a way they are accustomed to.”

Sparkle & Shine Guaranteed Year-Round

The new spring assortment will include 12 to 16 styles of canvas sneakers, Mary Jane’s, high tops, sandals and joggers available in girls sizes from toddler to youth. A new website will launch in 2018 (www.LelliKellyUS.com) and the line will be available to consumers in late January. The launch will be supported by a social media campaign across Facebook, Instagram and Twitter with U.S.-specific platforms.

Jon tells us that the relaunch will not only appeal to established fans with easily recognizable looks, these designs will stand out from the crowd, creating new fans as well. “Children’s retailers across the country are so excited about the news and looking forward to having Lelli Kelly back on their shelves,” he says. “We’ve experienced such great response to the relaunch.”

Established in 1918, North American Shoe Company (NASC) is the exclusive distributor in the U.S. for Beeko, Foamtread slippers, Lelli Kelly Kids and Tundra Boots and also distributes Tingley rubber boots. NASC is the leading wholesaler catering to footwear retailers, catalogs, specialty boutiques and online retailers. The company is showing the Lelli Kelly line at the Atlanta Shoe Show, August 19-21, booth #127-133.

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Boyér Clothing


…For the Very Young.

Luxury children’s boutique Boyér Clothing designs beautifully tailored dresses for little girls. The company recently débuted an ecommerce luxury children’s line “for the very young.”

“Little girls should have the opportunity to look like little girls,” says co-founder Kami Boyér. “The current children’s wear category is overloaded with disposable fashion, adorned in bold colors and ornamentation. We felt there was a gap in the market for gorgeous fabrics with subtle color palettes, fine craftsmanship and classic silhouettes.”

Boyér Clothing is created by a sister duo who is inspired by the love of luxury clothing and finding simple, gorgeous dresses for their own little girls. Using their backgrounds in retail, the Boyér sisters have taken the last two years to design and develop their début line. They have also spent half a lifetime living, traveling and working across four continents. Their travels inspire them to create elegant dresses reminiscent of French and Italian chic, using the finest hand-made and hand-woven fabrics, sourced worldwide, married with elegant style.

“Our mission is to create products that delight. Products that you fall in love with when you touch and feel them and are comfortable enough that your child will want to wear them,” says Kami. “Not only is the fabric stunning but we have made the product easy to wear. From incorporating pockets, increasing the ease in the arm and neck holes to having fully lined garments, no detail has been spared. These are just a sampling of the innovative features we have incorporated to delight both parents and children alike.”

According to the Global Industry Almanac, the children’s wear category is forecast to reach $291.5 billion by the end of 2018. The growth in spend in this category is largely attributed to parents having children when they are older and more financially stable.

The Boyér sisters are dedicated to the ideal that children should have the option to own and wear clothes that have timeless beauty, yet give the child the freedom to run and smile. Boyér Clothing’s début collection includes dresses appropriate for girls aged two to six years that are designed to wear during playtime, styled to transition to any special occasion. BoyérClothing.com offers customers a user-friendly, easy to navigate showroom, where they can view and interact with the gorgeous dresses online.

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Prince Street Brooklyn


Stay fierce, my friends.

Prince Street is a Brooklyn, NY-based fashion company that gives classic silhouettes a modern edge for teens and young women. The coordinated pieces let young fashion standouts create hip and chic looks for any season. The premiere collection gives a nod to denim, a fabric that never goes out of style, and classic blouses in chambray, rayon and a white cotton blend that are embellished with poet sleeves, over the top bows and Mandarin collars; the chic pencil pant, blazer, vest dress and flirty skirt, jazzed by a hooded dress in splattered-paint prints as well as plaids and patchwork.

Prince Street Brooklyn is designed by a stylist who needed fashionable yet appropriate outfits for her teen daughter to wear to school and acting auditions. Find out more …

Mindchild of Sheneen Zee

For the last decade, wardrobe stylist Sheneen Zee has played a major role on fashion teams working in television advertising, celebrity styling, music videos, editorials and fashion shows. Sheneen’s projects have included work with vocalists Whitney Houston, Jill Scott, Wynonna Judd and Melanie Fiona, Kathy Bates, Gabourey Sidibe and Sherri Shepherd. Her magazine work includes Ebony, Figure Essence and Diane. She has also lent her talents to Pennington’s, a premiere Canadian retailer, and has worked on Vanity Fair for the Queen Latifah line. Sheneen has also worked with style director Lynda Johnson of KidstyleSource.com. With the introduction of Prince Street Brooklyn, Sheneen has come full circle in the world of fashion – from the mannequin to the maker, stylist to style innovator.

Recognize the Face?

Sheneen’s daughter, teen actress/singer Troi Zee, serves as the face of the Prince Street brand. Her acting credits include Sesame Street, PBS Kids, Reading Rainbow, South Pacific National Tour, Nickelodeon and the Radio City Christmas Spectacular.  An honor student in school, Troi’s other recent projects include the independent films 1982 and Advantageous.