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Lelli Kelly Kids Shoes


North American Shoe Company to Relaunch the Footwear Brand in Spring 2018

Rhode Island-based North American Shoe Company is the exclusive licensee for Lelli Kelly Kids in the U.S. and Canada, planning a relaunch of the shoe brand with a new collection in Spring 2018.

Lelli Kelly is renowned for putting the fun and funky back onto little girls’ feet. Launched in Italy in 1992 by the Attilieni family, every little girl wants a pair of Lelli Kelly’s because the gorgeous sparkly collections feature detailed hand-sewn beads and sequined flowers.  A fast favorite with girls, parents are thrilled because each shoe is machine washable, ensuring these high-quality styles stand up to being their little girl’s favorite.

“We are thrilled to be relaunching this much beloved brand in North America,” says Jon Shapiro, director of sales for North American Shoe Company. “This is the first time in several years there has been a specific U.S. distributor targeting consumers in the States. This gives the Lelli Kelly brand the opportunity to be showcased to moms and daughters in a way they are accustomed to.”

Sparkle & Shine Guaranteed Year-Round

The new spring assortment will include 12 to 16 styles of canvas sneakers, Mary Jane’s, high tops, sandals and joggers available in girls sizes from toddler to youth. A new website will launch in 2018 (www.LelliKellyUS.com) and the line will be available to consumers in late January. The launch will be supported by a social media campaign across Facebook, Instagram and Twitter with U.S.-specific platforms.

Jon tells us that the relaunch will not only appeal to established fans with easily recognizable looks, these designs will stand out from the crowd, creating new fans as well. “Children’s retailers across the country are so excited about the news and looking forward to having Lelli Kelly back on their shelves,” he says. “We’ve experienced such great response to the relaunch.”

Established in 1918, North American Shoe Company (NASC) is the exclusive distributor in the U.S. for Beeko, Foamtread slippers, Lelli Kelly Kids and Tundra Boots and also distributes Tingley rubber boots. NASC is the leading wholesaler catering to footwear retailers, catalogs, specialty boutiques and online retailers. The company is showing the Lelli Kelly line at the Atlanta Shoe Show, August 19-21, booth #127-133.

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Boyér Clothing


…For the Very Young.

Luxury children’s boutique Boyér Clothing designs beautifully tailored dresses for little girls. The company recently débuted an ecommerce luxury children’s line “for the very young.”

“Little girls should have the opportunity to look like little girls,” says co-founder Kami Boyér. “The current children’s wear category is overloaded with disposable fashion, adorned in bold colors and ornamentation. We felt there was a gap in the market for gorgeous fabrics with subtle color palettes, fine craftsmanship and classic silhouettes.”

Boyér Clothing is created by a sister duo who is inspired by the love of luxury clothing and finding simple, gorgeous dresses for their own little girls. Using their backgrounds in retail, the Boyér sisters have taken the last two years to design and develop their début line. They have also spent half a lifetime living, traveling and working across four continents. Their travels inspire them to create elegant dresses reminiscent of French and Italian chic, using the finest hand-made and hand-woven fabrics, sourced worldwide, married with elegant style.

“Our mission is to create products that delight. Products that you fall in love with when you touch and feel them and are comfortable enough that your child will want to wear them,” says Kami. “Not only is the fabric stunning but we have made the product easy to wear. From incorporating pockets, increasing the ease in the arm and neck holes to having fully lined garments, no detail has been spared. These are just a sampling of the innovative features we have incorporated to delight both parents and children alike.”

According to the Global Industry Almanac, the children’s wear category is forecast to reach $291.5 billion by the end of 2018. The growth in spend in this category is largely attributed to parents having children when they are older and more financially stable.

The Boyér sisters are dedicated to the ideal that children should have the option to own and wear clothes that have timeless beauty, yet give the child the freedom to run and smile. Boyér Clothing’s début collection includes dresses appropriate for girls aged two to six years that are designed to wear during playtime, styled to transition to any special occasion. BoyérClothing.com offers customers a user-friendly, easy to navigate showroom, where they can view and interact with the gorgeous dresses online.

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Zarlex


Jeweler specializing in beautiful pieces for children.

It’s easy to see why little girls would fall in love with the pretty jewelry from kids’ jewelry specialist Zarlex. The Miami-based online jeweler offers a variety of 14K yellow and rose gold earrings, rings, pendants and chains age-appropriate for girls from infant to 16 years old.

Jewelry designs feature colorful enamel, cubic zirconia and gemstones such as pearls, topaz and amethyst among others. Earrings feature safety backs such as the classic French Lock, which is secure, easy to fasten and comfortable to wear, as well as the Classic Stud with a screw-back that is suitable for infants as well as young ladies.

The tradition of giving silver keepsakes for Baptisms dates back to before Colonial times in this country. Zarlex also carries beautiful sterling gifts and souvenirs for Christenings or other special occasions, elegantly packaged sets of baby spoons, baby rattles, baby cups, baby cutlery or teething rings.

“We plan to expand our assortment to include watches, a jewelry line for boys and more,” Alexander Yambikov tells me.

Available online at www.zarlexfl.com.

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Luvmother


Adding just the right amount of style, versatility, durability and comfort to every kid’s wardrobe.

Founded in 2013 in Montreal, Canada, Luvmother is built on the premise that it is hard to find well-made, long lasting fine clothing for young children in North America. The husband-and-wife founders have roots in the outdoor industry and an eco-conscious approach. Their mission is in line with the North American outdoor specialty marketplace, which prides itself on its land protection origins, responsible manufacturing, great design, commitment to community and preservation of emerging brands in diversified outlets.

Luvmother’s fine merino wool layering systems for lifestyle and outdoor apparel are made using the highest quality products with sustainability in mind; their goal is for each piece to be versatile and durable enough to carry on into the hand-me-down cycle that currently exists in the children’s apparel marketplace. Merino is a perfect fiber for comfort, warmth and durability and Luvmother provides children with clothing they know works for young families like themselves.

“To make something ‘well’ is a decision and there really are no short cuts,” says Luvmother founder and partner Kevin Peacock. “We set out to design clothes that not only fit as they should but are also built from quality, traceable materials and feel good next to skin. We believe clothes should stand the test of time, because something worth doing is worth doing well.”

Luvmother clothing is made for children ages two to eight years. The company is expanding their size range to include three months to 12 years in fall of 2017. The collection ranges from tops, bottoms and leggings to extra generous swaddle blankets, hats and accessories.

The company brand name is composed of “love” and “mother,” two words that are packed with positive meaning. The founders are also giving a nod to all moms, Mother Earth, the mother of invention and the idea that with a little “luv,” anything you put your mind to is possible.

What’s UP PR

Luvmother and What’s UP PR have recently partnered on branding and promotion. “Luvmother is a new generation of committed makers of essential goods to benefit families getting outside and teaching others how to enjoy the outdoors comfortably with enduring products – the premise of this industry,” says Beth Cochran, founder of What’s UP PR about their mutual goals. “We are honored to be on board. Our team is made up of outdoor enthusiasts and parents of all ages. It’s essential to constantly welcome new young members to this tribe of business that are making a positive impact.”

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ESLO Shoes


Kickstarter Campaign is Live!

The Lopez Family wants to make masterfully crafted shoes and boots for your family. It’s a beautiful story, really – all about equality, family and you.

ESLO Craft Goods harnesses 50+ years of authentic shoe-crafting experience to provide your children with modern, sleek and stylish shoes and boots that support and nurture their growing feet. In 1965, the founder’s Grandfather starts this journey in the small town of Jesus Maria, Mexico at a time when men migrate for jobs and women aren’t even allowed to work. Nonetheless, Grandfather advocates on behalf of the local women, and soon, they are the ones helping him build the foundation for the company you see today; one defined by equality, family and passion.

“Our mission is to be the bridge between our family and yours, and build the foundation for a sustainable, philanthropic and innovative children’s shoe company. With your help, we can achieve our dream of sharing Eduardo’s family’s craft with the world and provide your children with the highest quality leather shoe possible.”

Grow With ESLO

The ESLO kickstarter campaign is just days old, and is your chance to have shoes custom made. Ryan Eldridge tells me why the CRT audience will join the journey:

It’s a beautiful story – ESLO’s foundation was built over 50 years ago by providing jobs for women in the local community.

We have generations of experience – Our family has been crafting shoes for three generations. Each pair is imbued with experience, love and quality craftsmanship that has been perfected over this time.

Each shoe is authentically made – We source all our leather from Leon, MX – the leather capital of the western hemisphere. Some of our craftsman have been with the company for decades.

ESLO Shoes: Classic to Modern

During the kickstarter campaign, ESLO is crafting shoes in the classic Wingtip and minimalistic Oxford style, and boots in the modern Chukka style. Perfect for both boys and girls, these shoes are “perfected and refined.” Follow along:

  1. HIGH QUALITY LEATHER – Our shoes and boots are crafted from genuine, all natural leather.
  2. PLUSH LINING – The lining we use provides plush cushioning, giving your child maximum comfort.
  3. FOAM CUSHIONING – This top-layer insole makes each step your child takes relaxed and agreeable.
  4. INSOLE – Our second insole is made of soft, durable leather, which gives your child’s foot a cozy foundation to rest on.
  5. HEEL SUPPORT – This added heel support is the bedrock of each shoe and boot. It keeps everything sturdy and stable.
  6. RUGGED OUTSOLE – The uniquely textured outsole provides maximum traction on virtually any surface
  7. FLEXIBILITY – Our flexibility grooves bend with ease and avoid any material pinching against your child’s foot.
  8. MOISTURE WICKING FABRIC – The moisture wicking material absorbs sweat from the toes, reducing discomfort and smell.

Generational, Diverse and Ready Team

Celina, Eduardo, Lorenc and Ryan are armed with their own unique skill sets. They believe that through their combined passions and efforts, they will use these skills – ranging from experienced product design to streamlined supply chain, quality manufacturing to focused marketing – to provide your children with the most stylish, trendy, comfortable and supportive shoes and boots.

So exciting. Good luck, you guys!

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Caeli Kids


Caeli is Latin for heaven. That’s what we try to make. A little piece of heaven to bring out your child’s inner angel.

New York-based Caeli Kids is a brand-new line of upscale dresses and sets for girls in sizes infants thru 16. A former head designer at US Angels, Rare Editions and Gerson & Gerson (Bonnie Jean), Caeli Kids owner/designer Quynh Waddell has taken her talents and partnered with a premium dress factory to produce this exquisite line. “Because Caeli Kids is partners with our factory, prices are much less than our competitors and very affordable,” Liz Faber tells me.

Great for Moms

“Being a mother of three kids, I understand the need to make clothes that look great and last,” Quynh says. “When I design, I look for patterns and color that excite me. I don’t go for what’s been sold already but what I would buy for my own girls.”

Dressy with a Twist

The launch collection is filled with a mix of novel, on-trend knits and woven fabrics, with embellishments such as laser-cut patterns, neoprene netting with satin ribbon soutache, sequin stripes with fringe, chunky, elaborate detailed floral embroideries with metallics, polka dot knit jacquard, high quality brocades, holiday laces and original prints. Silhouettes are traditional dressy and fun casual, with a new twist. Very nice!

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Baby Girl Couture


Trendy, unique, sophisticated clothing and accessories for little girls!

Baby Girl Couture is a girls’ clothing boutique that recently opened in Lithonia, Georgia’s Stonecrest Mall. The shop offers stylish dresses, blazers, pants, tops, shoes and one-of-a-kind looks for little girls ages five to 12 years old; popular designer brands and lovely accessories to complete their looks.

She Shines Wherever She Goes

Baby Couture looks feature charming fabrics in vibrant hues and soft pastels that are sure to produce glowing smiles and compliments that little girls -and their Moms- love to hear. The boutique’s motto, She Shines Wherever She Goes, defines the belief that an outfit can change everything, and girls who feel well-put together and stylish exhibit strong confidence and are ready to take on the world with pride. You go, girls!

Richelle White tells me the staff at Baby Girl takes pride in providing stylish clothes and accessories that help children express their own individuality. You’ll find adorable outfits crafted from the highest quality materials, designed to please and highlight your little princess and her beautiful features.

Custom Curated Couture

All Baby Girl Couture designer clothes and outfits are hand-picked after a careful selection process. “We have searched through many brands to find pieces that truly reflect the essence of childhood and combine lasting quality with styles your little trend-setter will love to wear,” they say. “We treat our customers as family and believe in friendly, reliable service!”

Visit Baby Girl Couture at Stonecrest Mall and online at https://www.bgboutiques.com/.