“I started Petidoux in heart of New York City to provide parents with a classical offering of luxury pajamas and play sets, made from the best available Peruvian Pima cotton, modern patterns, retro inspired, and, above all, the softest touch anywhere.”

French inspired by way of New York and London … and Italy

Alexandra Morali has been sewing and knitting since she was a child, inspired by her French mother and Italian grandmother. “I have a passion for gorgeous fabrics, vibrant colors and vintage buttons, beautifully tailored gowns and old Hollywood glamour,” she says, “I still sew and collect stunning velvet ribbons.”

After Alexandra met her future husband in London, they were married in Italy and established their home in Manhattan. “Since our children were born, I have been working at making beautifully soft pajamas for them to enjoy as they are our toughest critics.”

Thus began Petidoux, from the French “petit,” which means “small,” and “doux,” which means “soft.” Alexandra’s classic collections of luxurious pajamas, modern play-sets and bib-gowns for girls and boys come with many benefits:

• Tagless – all the required information is stamped on the back of the garments because children don’t like anything scratchy, itchy or sticking out.
• Made from the Softest Cotton –  meaning world-famous Peruvian Pima cotton for both its softness and durability. The company recently introduced Alpaca sets, too.
• Unique patterns – professional pattern makers in both the U.S. and Peru design clothes that are constantly adjusted to fit modern-day children properly.
• Snug-fitting Pajamas – U.S. guidelines for children’s sleepwear (Code of Federal Regulations in Title 16, Part 1615) are flowed closely, making Petidoux pajamas tight and snug,  eliminating any risk of accidental burns.

One of the Best Things … 

The Petidoux collection features original designs inspired by Alexandra’s children, from space exploration dreams (“We watch a lot of NASA videos…”) to books they read together at night (the Petidoux blog features some of them), to cooking or reading French Elle or Harper’s Bazaar – “I design all the prints myself in our atelier in the Flatiron district of Manhattan,” Alexandra says.

She also suggests that nothing replaces the experience of seeing and touching these soft garments in person – and I agree. Peruvian Pima cotton will blow you away! So visit your favorite children’s boutiques and ask to see –and touch- Petidoux.

• Children’s Retail Today publishes new articles each week about innovative, imaginative and inspiring products for children. Contact me today with your great idea!