Hand drawn designs and homemade touches add a distinctive look to this colorful children’s clothing collection.
American made in Austin, Texas. “We are Little & Mighty and we make apparel for little explorers,” says Rachel Bucher, one of the fierce moms who founded this brand along with fellow fierce moms Amanda Jigmond and Komal Patel. “All of our designs are drawn by us, printed in our local print shop and American made.”
The onezies and tees for babies and little kids are created to inspire adventure. “We want to encourage little ones to explore and marvel at the great big world around them, and by doing so, to discover their own ‘Mighty’ abilities,” they say.
The trio began their adventure in the children’s clothing trade last fall. Most of their moderately-priced, original designs are screen printed locally using water based inks on 100% fine ring-spun, combed cotton. They chose water based inks because they sink into the fibers to become part of the fabric, producing a vintage, worn-in look while staying breathable – with that ultra-soft feel.
“We put a lot of care and effort into our items, from handpicking our shirts to drawing all of our designs in house. We go through a few rounds of picture and color selection in order to find the perfect combinations to enhance the designs.”
Little & Mighty has come to the attention of a few fierce mommy bloggers as well as local press, including the Austin American-Statesman – and now CRT. Very nice, Moms! So … could the next drawing on your list be … a smiling goat face?!
- Children’s Retail Today publishes new articles each week about innovative, imaginative and inspiring products for children. Contact me today with your great idea!
