Avalina – A Children’s Boutique

Sales events go live every Monday at this new shopping experience for … anyone with a passion for children’s fashion!

Avalina – A Children’s Boutique is a flash sale site that features clothing, shoes and accessories for girls and boys in sizes newborn to 8/9. The newly launched family business was founded by two sisters shortly after a sassy little trendsetter (aka co-founder Inna Shamis Lapin’s adorable daughter) was born into the family.

Always A Reason to Shop

New sale events go live every Monday, so there’s always a reason to shop –at prices up to 60% off. Shoppers sign in and become members, and right now, shoppers can enjoy free shipping on all orders over a certain dollar amount as well as 10% off all first purchases. Sounds like a deal!

“Our favorite thing to do is offer customers the latest trends and styles that they likely won’t find in a typical children’s clothing store,” Inna tells me. “We want others to share in our guilty pleasure of flash sale shopping.”

Inna and her sister work in the beauty and lifestyle industries, and both of them are obsessed by the latest trends and enamored with all the new ways fashionistas like them can shop these days. “When we looked around for that same experience shopping for kids, we were often frustrated by the lack of selection in both traditional clothing stores and the online shopping experiences. So, we set out to create a boutique that would allow us to do for children what we’ve been doing for ourselves,” they say.

Avalina has been “open” for a little more than a month and already the sisters are seeing success! “The joy has been in getting so much support from our customers,” Inna says. “To think there are many options for online shopping and yet our customers come back to us week after week to check out what’s new for their kids – that brings us great joy!” They also love hearing their customers’ suggestions on what brands they’d like to see on AvalinaBoutique.com as well as site improvements.

Social Connections

Followers can find AvalinaBoutique.com on Facebook, Instagram and Pinterest. Inna says, “The beauty of using social media nowadays is being able inform our customers quickly about our Sale Events, specials we may have running, and to give them the opportunity shop directly from some of these social media channels. Social media also allows us to share some of what we love, and that includes great parenting-related articles, recipes and more.”

Children’s Retail Today publishes new articles each week about innovative, imaginative and inspiring products for children. Contact me today with your great idea!

Sing Your Name WV

West Virginia-based Sing Your Name creates a variety of gifts for children that are personalized with music. Special music. Singing-Your-Child’s-Name kind of music. The kind of gifts that make children smile and feel very special.

“My daughter Allysa and I have been partners in this venture for a little over a year,” Rebecca Kesling tells me. Rebecca launched the company after she gave her grandson, Anders, a little green puppy that sang and spoke his name for Christmas.

“He carried his little green puppy around by the neck everywhere he went, and at night, the little green puppy cuddled with him in his bed,” Allysa says. “Seeing his eyes light up at the sound of his name got his Grammy’s gears turning.”

The Company That Makes Children Smile

The folks at Sing Your Name West Virginia believe children should be nurtured as very special individuals. “Every child feels special when his or her name is associated with a cherished gift from someone who loves them enough to choose a gift that sings out their name. It makes them giggle, it makes them happy, it makes them smile.” It makes adults smile, too.

Personalized music CDs, movie DVDs, alarm clocks, Plush Create-A-Critters, name poems, growth charts, Tiny Twins dolls and more. Ideal for birthdays and special occasions, with personalized songs they can sing along to, they can learn their ABCs and numbers from; make your child the star of a Storybook CD; create a plush toy and add a song, a sound or a scent. Personalized lullabies for babies, birthday songs, even songs to learn a morning get dressed routine. Tiny Twins are perfect for personalizing your work desk, cell phone, car’s rear view mirror or the top of a wedding cake. Creations are limited to nothing but your imagination.

Visit the company on Facebook, Twitter or Website and sign up to receive newsletters with discount savings.

Children’s Retail Today publishes new articles each week about innovative, imaginative and inspiring products for children. Contact me today with your great idea!

Atissu

New lifestyle brand Atissu is on a mission to make everyday objects more lovely.

The début collection of contemporary boxed tissues from one of the UK’s newest lifestyle brands, Atissu, is quite distinctive. What we really like – experienced brand expert, packaging designer and creator Sam Dumont is pluck enough to include the kids’ rooms in her designs.

These days, parents are keen to complement the beautiful modern interiors of their homes with equally beautiful accessories – including tissue boxes. Why hide them when they look like this?

Desirable for the Design Conscious

“I hope you will love (as much as we do) and will agree that our tissue range is spot on for children’s bedrooms and playrooms,” Kerry O’Connor, who runs PR for the company, says. “These little boxes often sit next to carefully curated items like ornaments, prints and favorite toys; things that people have taken time, energy and money to source.” The launch collection of 12 new contemporary boxed tissues is designed and made in Britain, and the folks at Atissu work closely with like-minded suppliers to source materials sustainably.

“Parents tell us that there’s nothing available that they actively like, and certainly nothing that compliments their children’s bedrooms; their children just adore our new designs, we’ve been told!”

All About Atissu

Apart from choosing a fabulous name for a tissue company, Sam and her team like to work with select illustrators, artists, textile and graphic designers on original box designs that please the eye. For the premiere children’s collection, they collaborated with illustrator duo Loopz art. Four different boxes are available with four little buddies on each side of each box, totaling 16 cute but cool characters: Fox & Co, Tiger & Co, Bear & Co and Panda & Co. The box designs are printed on matt board from well-managed forests so as to not compromise on sustainability or quality. “We print locally in London using only vegetable based inks and water based varnishes,” Kerry tells me.

All About the Tissues!

For those little delicate noses, the tissues are made from 3-ply super-soft FSC material.

In addition, Atissu has just launched a beautiful new collection of Giclee prints. As Sam likes to say, it’s just “a little bit of lovely every day.” Available wholesale and online.

Children’s Retail Today publishes new articles each week about innovative, imaginative and inspiring products for children. Contact me today with your great idea!

LÍLLÉbaby & The Guncles

A new baby carrier that celebrates adoption – Benefits the Independent Adoption Center

Popular baby carrier maker LÍLLÉbaby and The Guncles (aka Bill Horn and Scout Masterson) are collaborating on an original, new, limited-edition baby and doll carrier to celebrate adoption. The bold geometric print is available now on LILLEbaby.com and Amazon.com. A portion of the proceeds from sales will be donated to the Independent Adoption Center (IAC), a national non-profit adoption agency.

Who are The Guncles®?

For six seasons, millions tuned into reality TV’s Tori & Dean and saw the couple’s good friends who became known as The Guncles (the words gay + uncles combined) to their kids. Throughout the years, fans tuned in to be a part of Bill Horn and Scout Masterson’s commitment ceremony as well as their efforts to adopt a child of their own. In 2010, with the help of IAC, daughter Simone Lynn became part of the family, which grew again in 2014 with the addition of son Bosley Jo.

“When our friends at LÍLLÉbaby suggested we create our own custom print to be featured on their popular carriers, we knew we wanted to design a bold, geometric print that was cheerful, sophisticated, and unique,” The Guncles say. “We are proud to be able to use this project to benefit a charity near-and-dear to our hearts – the Independent Adoption Center.”

With a fresh box of crayons and a blank sheet of paper, The Guncles created the colorful print by hand, an expression of the joy and love that adoption has brought into their lives.

“We are excited to announce this beautiful new collection and love this bold, one-of-a-kind print created by Bill and Scout,” LÍLLÉbaby President Lisbeth Lehan says. “We followed their adoption process last year, and it feels very special to be able to assist them in giving back to the organization that made their family.”

Benefits of Babywearing

“Wearing your baby is an amazing experience that serves you and your baby in so many ways,” Lisbeth says. “There are many benefits of babywearing, not the least of which is that it promotes bonding and attachment. Many social workers recommend babywearing as an effective way for new adoptive parents and children to bond. LÍLLÉbaby is thrilled to be a part of that essential bonding process and further support it through this collaboration.”

All proceeds that The Guncles earn from the sale of this limited edition run of LÍLLÉbaby carriers will be donated to the IAC and LÍLLÉbaby is matching their donation. IAC plans to use the donations to assist adoptive parents with above expected or anticipated expenses, such as legal and medical fees.

“What a great and creative way for Bill and Scout to pay-it-forward to other adoptive parents with the help of LÍLLÉbaby’s wonderful products,” says Ann Wrixon, IAC Executive Director.

IAC is the largest open adoption agency in the country, facilitating adoptions in 49 states, and fully licensed with offices in California, Connecticut, Florida, Georgia, Indiana, New York, North Carolina, and Texas. Since opening in 1982, the IAC has successfully placed over 4,000 newborns with families in the United States. “The IAC is so grateful for their generosity.”

Good news for fans, too – The Guncles are currently in development on their own reality TV show.

Children’s Retail Today publishes new articles each week about innovative, imaginative and inspiring products for children. Contact me today with your great idea!

Ju-Ju-Be Intl

The fun & functional changing bag company goes international – now available in Europe & Australia.

Ju-Ju-Be diaper bags are built to fit everything baby needs, while being stylish and fun for Moms and families. Now, the company is Celebrating 10 Years with a huge announcement: with a new office and warehouse in The Netherlands, mothers, fashionistas and existing Ju-Ju-Be fans will be able to purchase products at the web shop, www.ju-ju-be.com/europe, and at selected e-tailers and retailers across Europe. In addition, Ju-Ju-Be will also be available to purchase online in Australia via www.ju-ju-be.com. The current collection, regularly published limited editions, product updates and new prints will all be available.

Ju-Ju-Be Intl has been creating a passionate community by making it an exceptional experience to own a Ju-Ju-Be changing bag. Combining top quality materials, smart technology and outstanding service, Ju-Ju-Be changing bags have much more to offer than machine washable and stain repellent materials, crumb drains and antimicrobial linings – they are also funky, fashionable and fun to own.

Design collaborations with pop culture iconic brands like tokidoki and Hello Kitty have made Ju-Ju-Be bags and accessories worldwide collector’s items, with full production runs selling out in hours. The Ju-Ju-Be community exchanges their experiences globally via Facebook, through Pink Room, the international forum, as well as on Instagram and Pinterest.

Features that mom and baby will love. Customers say if you want the best diaper bag, the cutest diaper bag or the most functional diaper bag, there’s only one place to go … Ju-Ju-Be. The Costa Mesa, CA-based company did start with diaper bags, and now has expanded into purses, handbags, tote bags, shopping bags, laptop bags – all sorts of other bags that will make your friends jealous.

Congratulations, Ju-Ju-Be – Here’s to many more years of success!

Children’s Retail Today publishes new articles each week about innovative, imaginative and inspiring products for children. Contact me today with your great idea!

GrassHopper by Cozey7

Sun protection that comes from the warmth of the Colorado sun.

Colorado-based Cozey7, designer/manufacturer of the TrailHopper, is introducing the GrassHopper, a one-piece sunsuit that provides breathable, long-lasting UPF 50 protection that doesn’t deteriorate after repeated laundering.

“This summer we designed the GrassHopper to keep kiddos from getting sunburn without using the chemicals, which so many are allergic to,” Jill Winckler, Cozey7 founder, tells me. “The fabric we use is UPF50, made with a tight weave and crushed seashells. No chemical is added to the fabric. There’s nothing to wash off.”

With natural anti-microbial properties, the lightweight GrassHopper also keeps little ones cool and is quick drying. Reversible foot cuffs cover little toes while seated in backpacks and strollers, and hood covers exposed heads. Stuff sack and Camp USA carabiner included.

Pre-Order Now. Visit the Cozey7 booth PV2043 at the Outdoor Retailer Summer Market August 5-8, 2015 in Salt Lake City, Utah for a look-see at the new GrassHopper as well as the specialized protection of Cozey7’s other apparel, the TrailHopper and the Caribou.

Children’s Retail Today publishes new articles each week about innovative, imaginative and inspiring products for children. Contact me today with your great idea!

Wyatt Lily NYC Collection

The popular Upper West Side boutique launches signature collection for summer.

After the successful launch of Wyatt Lily NYC, New York’s children’s boutique that caters to the city’s most discerning mini-fashionistas, owner Rachel Uchitel is débuting the Wyatt Lily NYC collection, inspired by her three-year-old daughter. The boutique’s signature collection is playful with a dash of New York chic –just like its namesake.

“I’ve created the collection to be both whimsical and practical with a bit of an edge,” Rachel says. “Our clothing is meant to be fashionable- but it’s just as important that young children can play all day in all of our pieces, too.”

Sparkly star-accented tutu dresses, flowy tiered halter dresses ideal for warm summer days, breezy swing tops, tees with cheeky sayings, and stylish harem pants round out the playground-friendly collection. Soft t-shirts and tanks declaring, “Queen of New York” and “Star” in a rainbow of glitter color choices complement the gold star-accented skirts, available in summery lavender, teal and pink hues.

Sizes range from 6 months to 6T; select custom styles are now available up to size 12. Other custom tees and dresses are also available through a free personal shopping service, which Rachel encourages all customers to experience: decerning help choosing and creating the best gift or outfit the store has to offer.

Since opening in December 2013, Wyatt Lily NYC has quickly become a shopping destination for parents nationwide looking for the best children’s brands curated by Rachel –with help from three-year-old, Wyatt Lily herself. She says, “As a mother, I want Wyatt to be as creative and carefree as she can be.”

Rachel’s keen eye for micro-fashion has led to numerous accolades for the boutique, including 2015’s Best of Manhattan Award for Children’s Clothing Store and Best Kids’ Birthday Presents in New York Magazine’s Best of New York issue this year. Located at 290 Columbus Avenue near 74th Street in Manhattan, Wyatt Lily NYC also ships to customers worldwide from WyattLily.com.

Visit Wyatt Lily NYC booth #418 at KidShow Las Vegas August 17-19 to see the signature collection, which is available online and at select boutiques nationwide.

Children’s Retail Today publishes new articles each week about innovative, imaginative and inspiring products for children. Contact me today with your great idea!

Mac & Mia

Style & Soul, Delivered.

Mac & Mia is new and totally parent-friendly way to buy clothes for your children. Marketed as an online, custom clothing boutique for kids, the company has a team of personal stylists that act as personal shoppers for parents, creating entire ensembles and looks for newborns to kids up to six years.

Parents create a style profile for each child and then they receive a package of hand-picked clothes and accessories. Keep the fashion with a passion, and send the rest back, at no cost to you.

All clothing is “consciously crafted by artisans and brands that stand for social and environmental responsibility,” including Made in the USA, recycled, handmade and organic selections, made in safe working conditions with an honest wage, or the proceeds are reinvested in the local community.

No Membership Fee. There’s no obligation to buy. Boutique pricing is similar to high-end retailers. Request a new box of treasures whenever you (or your child) is ready.

Founder Marie Tillman and mother of five is inspired by things that are important to her: family, friends, love and a giving heart- as she’s created the concept behind Mac & Mia. She says, “Like all parents, I’ve always wanted to make the world a better place for my children. I want them to grow up feeling grounded in the universe, appreciating the simple things in life.”

Mac & Mia is a way for kids themselves to feel more connected to the story behind the merchandise they buy, choosing beautiful clothing that expresses their personalities.

Children’s Retail Today publishes new articles each week about innovative, imaginative and inspiring products for children. Contact me today with your great idea!

Taylor’s and Tots Boutique

Jenny Rodgers is owner of an almost year-old boutique, Taylor’s and Tots, named in honor of her daughter, Taylor Elizabeth. Located in Paducah, KY, this brick-and-mortar and online boutique caters to mothers and their children with the latest trends for women and tween girls, as well as accessories and boys apparel.

“Taylor’s and Tots started as an idea of mine in 2013,” Jenny says. “I dreamed of a place where a woman could shop and find both trendy and affordable clothing for both herself and her children.” With the help of her family, Jenny created a shopping experience where women can buy high fashion and their children are welcome –and happy to be there.

“I love bringing comfortable, trendy and affordable clothing to moms just like me and their children,” she says. “We offer an expansive variety of clothing styles and sizes, shoes and accessories for women and children at prices that you can’t beat!”

Taylor’s and Tots opened in June 2014 with trendy clothing, the best prices and unbeatable customer service. Find wonderful gifts here, too.

FREE SHIPPING on all US orders over $25!

Children’s Retail Today publishes new articles each week about innovative, imaginative and inspiring products for children. Contact me today with your great idea!

Earth Baby Outfitters

“We believe in our brand, our employees, our customers and our family and hope you will find this reflected in the Earth Baby Outfitters line.”

Vancouver, Canada-based EarthBabyOutfitters ® (EBO) is a children’s clothing brand designed with eco-conscious parents in mind, using only the best certified organic fabrics available.

“The designs are simple, adorable, fun and creative,” says CEO and lead designer Sharon Thomson, who started the line last July after she and her husband Brian become parents for the second time. Wanting only the best in quality and design for her own baby Jaxon, Sharon used her years of fashion industry experience to source and manufacture an all-natural and organic line of clothes for babies that fits the bill.

“We know your baby will love our silky soft materials, whilst parents can rest assured with the multiple benefits for their own little bundles of joy.”

Members of the Canadian Organic Association, EBO uses only GOTS and Oeko Tek100 certified organic fabrics such as bamboo and organic cotton. Features and benefits include:

Superior softness and durable design
Breathability and excellent body temperature regulation
Reduced carbon footprint
Easy care and machine washable
Safe, heathy and hypo-allergenic materials
Eco-friendly and sustainable manufacturing practices

After working in the fashion industry for 20 years, for some of the world’s most recognized brands and labels, the new parents are inspired to pour their energy and creativity into the new EBO. They say, “Our commitment to social responsibility is reflected in all of our products and mission statement, ‘to provide quality, cute and eco-friendly apparel and accessories while being socially and ecologically responsible.’”

The collection includes, one-pieces, tees, pants, coveralls, pajamas, rompers, hoodies, newborn knit essentials, hats, soft toys, bibs, burp cloths, blankets, scarfs, sweaters, jeans and swaddling presented in creative packaging and made from certified organic bamboo and cotton, and naturally colored cotton. Very nice!

Ships worldwide unless otherwise specified by Canada.

Children’s Retail Today publishes new articles each week about innovative, imaginative and inspiring products for children. Contact me today with your great idea!