New lifestyle brand Atissu is on a mission to make everyday objects more lovely.

The début collection of contemporary boxed tissues from one of the UK’s newest lifestyle brands, Atissu, is quite distinctive. What we really like – experienced brand expert, packaging designer and creator Sam Dumont is pluck enough to include the kids’ rooms in her designs.

These days, parents are keen to complement the beautiful modern interiors of their homes with equally beautiful accessories – including tissue boxes. Why hide them when they look like this?

Desirable for the Design Conscious

“I hope you will love (as much as we do) and will agree that our tissue range is spot on for children’s bedrooms and playrooms,” Kerry O’Connor, who runs PR for the company, says. “These little boxes often sit next to carefully curated items like ornaments, prints and favorite toys; things that people have taken time, energy and money to source.” The launch collection of 12 new contemporary boxed tissues is designed and made in Britain, and the folks at Atissu work closely with like-minded suppliers to source materials sustainably.

“Parents tell us that there’s nothing available that they actively like, and certainly nothing that compliments their children’s bedrooms; their children just adore our new designs, we’ve been told!”

All About Atissu

Apart from choosing a fabulous name for a tissue company, Sam and her team like to work with select illustrators, artists, textile and graphic designers on original box designs that please the eye. For the premiere children’s collection, they collaborated with illustrator duo Loopz art. Four different boxes are available with four little buddies on each side of each box, totaling 16 cute but cool characters: Fox & Co, Tiger & Co, Bear & Co and Panda & Co. The box designs are printed on matt board from well-managed forests so as to not compromise on sustainability or quality. “We print locally in London using only vegetable based inks and water based varnishes,” Kerry tells me.

All About the Tissues!

For those little delicate noses, the tissues are made from 3-ply super-soft FSC material.

In addition, Atissu has just launched a beautiful new collection of Giclee prints. As Sam likes to say, it’s just “a little bit of lovely every day.” Available wholesale and online.

• Children’s Retail Today publishes new articles each week about innovative, imaginative and inspiring products for children. Contact me today with your great idea!