Boutique Brands

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Petidoux


“I started Petidoux in heart of New York City to provide parents with a classical offering of luxury pajamas and play sets, made from the best available Peruvian Pima cotton, modern patterns, retro inspired, and, above all, the softest touch anywhere.”

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French inspired by way of New York and London … and Italy

Alexandra Morali has been sewing and knitting since she was a child, inspired by her French mother and Italian grandmother. “I have a passion for gorgeous fabrics, vibrant colors and vintage buttons, beautifully tailored gowns and old Hollywood glamour,” she says, “I still sew and collect stunning velvet ribbons.”

After Alexandra met her future husband in London, they were married in Italy and established their home in Manhattan. “Since our children were born, I have been working at making beautifully soft pajamas for them to enjoy as they are our toughest critics.”

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Thus began Petidoux, from the French “petit,” which means “small,” and “doux,” which means “soft.” Alexandra’s classic collections of luxurious pajamas, modern play-sets and bib-gowns for girls and boys come with many benefits:

  • Tagless – all the required information is stamped on the back of the garments because children don’t like anything scratchy, itchy or sticking out.
  • Made from the Softest Cotton –  meaning world-famous Peruvian Pima cotton for both its softness and durability. The company recently introduced Alpaca sets, too.
  • Unique patterns – professional pattern makers in both the U.S. and Peru design clothes that are constantly adjusted to fit modern-day children properly.
  • Snug-fitting Pajamas – U.S. guidelines for children’s sleepwear (Code of Federal Regulations in Title 16, Part 1615) are flowed closely, making Petidoux pajamas tight and snug,  eliminating any risk of accidental burns.

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One of the Best Things … 

The Petidoux collection features original designs inspired by Alexandra’s children, from space exploration dreams (“We watch a lot of NASA videos…”) to books they read together at night (the Petidoux blog features some of them), to cooking or reading French Elle or Harper’s Bazaar – “I design all the prints myself in our atelier in the Flatiron district of Manhattan,” Alexandra says.

She also suggests that nothing replaces the experience of seeing and touching these soft garments in person – and I agree. Peruvian Pima cotton will blow you away! So visit your favorite children’s boutiques and ask to see –and touch- Petidoux.

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Baby Chateau


New boutique strives to bring quality, integrity and style back to boys fashion.

Baby Chateau™ is a contemporary online boutique exclusively designed to cater to boys. It’s full of luxury clothing, accessories and gifts for both baby and toddler boys.

Lorraine Lilavois brings her love of art, fashion and entertainment to the online-based, baby boys clothing boutique powered by a team of motivated home-based Moms who curate an inventory that’s just as adorable and gorgeous as any collection designed for girls. By investing the time, money and energy to supply you with genuine choice, the Moms at Baby Chateau hope to make shopping for your little Prince Charming a fun and fascinating experience.

The result is a high-end baby boys clothing company dedicated to delivering premium wares for fashion-forward mothers and fathers all over the world.

“Raising boys to become gentlemen is hard enough. Dressing them well shouldn’t have to be,” is Lorraine’s key sound bite. She goes on to give a hardy warning to parents everywhere: “Today’s boys clothing market is flooded with cheap products made from inferior materials and manufactured under questionable– if not unethical – conditions.

Companies have become so concentrated on profit margins and annual revenue figures they’ve forgotten about their most important statistic, you and your prince.”

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Hand-Picked Authenticity

At Baby Chateau, parents can buy only the finest goods available, intelligently tailored boys fashion from leading global designers that is personally chosen to provide authentic clothes for their baby boys that are ethically manufactured with integrity and quality. The company requires their designers and manufacturers to complete a comprehensive Due Diligence survey to authenticate the excellence of their processes before they can list their products on Baby Chateau’s digital shelves.

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Marquee Customer Service

Not only does Baby Chateau welcome feedback, they thrive on it. Baby Chateau buys in limited quantities until their valued customers give them the “seal of approval” on a product through reviews, comments and shared experiences. Connect with Baby Chateau today.

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Atissu


New lifestyle brand Atissu is on a mission to make everyday objects more lovely.

The début collection of contemporary boxed tissues from one of the UK’s newest lifestyle brands, Atissu, is quite distinctive. What we really like – experienced brand expert, packaging designer and creator Sam Dumont is pluck enough to include the kids’ rooms in her designs.

These days, parents are keen to complement the beautiful modern interiors of their homes with equally beautiful accessories – including tissue boxes. Why hide them when they look like this?

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Desirable for the Design Conscious

“I hope you will love (as much as we do) and will agree that our tissue range is spot on for children’s bedrooms and playrooms,” Kerry O’Connor, who runs PR for the company, says. “These little boxes often sit next to carefully curated items like ornaments, prints and favorite toys; things that people have taken time, energy and money to source.” The launch collection of 12 new contemporary boxed tissues is designed and made in Britain, and the folks at Atissu work closely with like-minded suppliers to source materials sustainably.

“Parents tell us that there’s nothing available that they actively like, and certainly nothing that compliments their children’s bedrooms; their children just adore our new designs, we’ve been told!”

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All About Atissu

Apart from choosing a fabulous name for a tissue company, Sam and her team like to work with select illustrators, artists, textile and graphic designers on original box designs that please the eye. For the premiere children’s collection, they collaborated with illustrator duo Loopz art. Four different boxes are available with four little buddies on each side of each box, totaling 16 cute but cool characters: Fox & Co, Tiger & Co, Bear & Co and Panda & Co. The box designs are printed on matt board from well-managed forests so as to not compromise on sustainability or quality. “We print locally in London using only vegetable based inks and water based varnishes,” Kerry tells me.

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All About the Tissues!

For those little delicate noses, the tissues are made from 3-ply super-soft FSC material.

In addition, Atissu has just launched a beautiful new collection of Giclee prints. As Sam likes to say, it’s just “a little bit of lovely every day.” Available wholesale and online.

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Wyatt Lily NYC Collection


The popular Upper West Side boutique launches signature collection for summer. 

After the successful launch of Wyatt Lily NYC, New York’s children’s boutique that caters to the city’s most discerning mini-fashionistas, owner Rachel Uchitel is débuting the Wyatt Lily NYC collection, inspired by her three-year-old daughter. The boutique’s signature collection is playful with a dash of New York chic –just like its namesake.

“I’ve created the collection to be both whimsical and practical with a bit of an edge,” Rachel says. “Our clothing is meant to be fashionable- but it’s just as important that young children can play all day in all of our pieces, too.”

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Sparkly star-accented tutu dresses, flowy tiered halter dresses ideal for warm summer days, breezy swing tops, tees with cheeky sayings, and stylish harem pants round out the playground-friendly collection. Soft t-shirts and tanks declaring, “Queen of New York” and “Star” in a rainbow of glitter color choices complement the gold star-accented skirts, available in summery lavender, teal and pink hues.

Sizes range from 6 months to 6T; select custom styles are now available up to size 12. Other custom tees and dresses are also available through a free personal shopping service, which Rachel encourages all customers to experience: decerning help choosing and creating the best gift or outfit the store has to offer.

072215_CRTPost_WyattLily_StorefrontSince opening in December 2013, Wyatt Lily NYC has quickly become a shopping destination for parents nationwide looking for the best children’s brands curated by Rachel –with help from three-year-old, Wyatt Lily herself. She says, “As a mother, I want Wyatt to be as creative and carefree as she can be.”

Rachel’s keen eye for micro-fashion has led to numerous accolades for the boutique, including 2015’s Best of Manhattan Award for Children’s Clothing Store and Best Kids’ Birthday Presents in New York Magazine’s Best of New York issue this year. Located at 290 Columbus Avenue near 74th Street in Manhattan, Wyatt Lily NYC also ships to customers worldwide from WyattLily.com.

072215_CRTPost_WyattLily_03Visit Wyatt Lily NYC booth #418 at KidShow Las Vegas August 17-19 to see the signature collection, which is available online and at select boutiques nationwide.

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Lazy Francis


With a whole new look, this luxury British kid’s fashion brand prides itself on personal attention to every detail and total quality control.

In the past two years, Lazy Francis has grown from creating stylish clothes and accessories for little girls to designing glamorous, luxurious couture fashion for both girls and boys from one to teenage years. The brand also designs matching outfits for Moms.

The bright, catchy bunny with butterfly wings that gives Lazy Francis its name and story will always stay the brand’s mascot and define the philosophy and values. Now that Lazy Francis has grown up, the new logo reflects the brand’s new style.

  • Created for mums who want their children to look trendy and original, and their whole family matching their style on the special occasions to share with the world their special family bond
  • Inspired by children who are real personalities from the moment they are born and their incredible stylish mums, who value the importance of “standing out from the crowd” from the early childhood
  • Helping kids to understand the value of their clothing and design, making them fall in love with not just a “wow silky dress” but also teaching them to choose the best and most suitable for them among the wide offering available on the market

“Growing up takes a lot of changing and developing the personality and individuality whether you are a child or a brand.”

Made 100% in Europe. At Lazy Francis’s boutique, you can discover the most beautiful unique designer kids clothes and accessories. Here both mothers and daughters will find everything they need to create their own inimitable style for every day and special occasions. Be confident that new looks will look just like in the pictures, with the highest quality guaranteed as every item is from gorgeous fabrics made by the best European manufacturers.

SS16 Collection – Tales of 1,001 Nights

Enter the fascinating and wonderful world of Shahrazad’s Arabian tales … magical combinations of elegant silks and soft real leather, delicious colors and unique silhouettes. Complete the look with hand-made shoes and accessories.

Fabrics & Details

  • Pure raw silk that doesn’t get creased and keeps its shape no matter what
  • Real natural grain leather made in Italy combined with raw silk for girls and boys
  • Unique design silks embroidered in France
  • Exquisite lace
  • 3D cotton shirring
  • Hand-made silk flower decorations
  • Multi colored real pearls stitched on by hand
  • Only natural viscose linings

Styles & Silhouettes

  • Mixture of classic details and sophisticated elements with glamorous street style
  • Creative lengths and shapes of the dresses
  • Originally shaped hand-stitched lace underskirts
  • Unique style and unusual color combinations

Shoes & Accessories

  • Matching hats and hair accessories crafted and decorated by hand
  • Hand-made real leather shoes designed by Lazy Francis and made in collaboration with INCH2

Family Style. Families have special bonds and ever-changing relationship dynamics. Matching styles for brothers and sisters along join the Mini Me family of Lazy Francis outfits that brought together mothers and daughters. And now dad can join in the family style, too by adding a matching bow tie to their outfit.

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ShoSho Bella


093014_CRTPost_ShoShoBella_05 Couture collection launches in the United States.

Dreamy, dramatic and demure, UAE-based ShoSho Bella is designed by founder Sarah Khamis, mother of two, who seamlessly blends couture touches with timeless silhouettes for girls ages two to 14 years. Her designs use twisting, tucking, draping and other techniques, rendering the high quality, soft textured, imported fabrics, feathers and materials into dresses that tell a story whenever they are worn.

093014_CRTPost_ShoShoBella_04ShoSho Bella is a high-end luxury couture brand for children and one of UAE’s most sought-after fashion labels. Sarah oversees all aspects of sourcing, design and production in the cosmopolitan city of Dubai. Now, these heirloom-quality dresses are available at www.shoshobella.com and select boutiques in the United States.

From pageants to princess parties, ShoSho Bella’s designs are ideal for special occasions. The spring/summer collection is a delightful mix of garden florals, a show-stopping ’20s Great Gatsby-inspired style complete with a feathered skirt, chic Parisian-influenced frocks and classic gowns with unexpected details. The autumn/winter collection features dreamy winter whites, understated silver and golds, tiered tulle, ruffles and classic babydoll silhouettes.

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Peek-a-Boo Boutique


“Our shelves are filled with high quality merchandise at a fraction of retail prices!”

080714_CRTPost_Peek-a-Boo_storefrontLocated in Coral Gables, FL, Peek-a-Boo Children’s and Maternity Preloved Boutique is an upscale consignment shop that carries lightly used, top drawer children’s and maternity clothing, kids gear, books, toys, furniture and accessories. Re-sale consignment items are offered at the fairest, market-appraised prices to ensure maximum return on investment for consignors. The store also serves as an outlet center to process overstock and past season items from fabulous boutiques.

080714_CRTPost_Peek-a-Boo_storeSome of Peek-a-Boo’s preloved brands include: Juicy Couture, Ralph Lauren, Gymboree, Gap, Mini Boden, Hartstrings,  Burberry, Janie and Jack, Anavini, Kissy Kissy, Oilily, Tommy Hilfiger, Mad sky, Baby Nay, Nike, Nautica, Guess, Tea, Disney, Zara Baby, H&M and  Mother Goose among other boutique brands. Peek-a-Boo also carries a variety of extraordinary gifts from brands like Moby Wraps, Charm It!, Zirimi Hair Accessories, Toke Shoes, Eeboo, Melissa and Doug, Gund, Pickles and more. Peek-a-Boo is known for an excellent customer service experience, too.

080714_CRTPost_Peek-a-Boo_webAs a former Architectural Project Manager on high-end airport projects, Claudia Baroni traveled the world. While working in Los Angeles, she got inspired by the many consignment boutiques for maternity and children’s clothing, opening the doors of Peek-a-Boo Boutique in the summer of 2010. Now she brings great bargains and quality items to the residents of the Miami area and to the world, through the boutique’s new website,  http://peekaboobtq.com/.

 

Monnalisa


Spring/Summer 2014 collection from Italy’s own Monnalisa.

030614_CRTPost_Monnalisa_14Monnalisa captures a lively creative spirit

Bold, colorful, cool and collected

030614_CRTPost_Monnalisa_13Monnalisa SpA is a world leader in distinctive clothing and accessories for children.

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Flagship stores in Milan … Florence … Arezzo … Rome … Catania … NewYork … Sydney … Baku
Available in over 50 countries

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030614_CRTPost_Monnalisa_16Chairman of the Board Piero Iacomoni and Creative Director Barbara Bertocci founded Monnalisa SpA in 1968 –

030614_CRTPost_Monnalisa_19now called a “star-shaped group”- five connected companies, all located in Arezzo, in the heart of Italy

Monnalisa recently awarded the Label of the Year by the European Kids Fashion Awards

Bellissimo!

Oh la la… y Olé!


Introducing a brand new online boutique, straight from the heart of España.

112013_OhlalayOle_adIt’s been about a month since new e-commerce site Oh la la…y Olé! (www.ohlalayole.com) opened for business, and to celebrate –the shop owners are offering a 10% discount on all orders placed by November 30! Just in time to beat the holiday shopping crowds.

112013_OhlalayOle_04Based in Valencia, Spain, Oh la la… y Olé! carries European designer baby and childrenswear for kids aged eight and younger -from some of the most popular, trendy and stylish Spanish brands.

Our commitment is to introduce to our clients unique, beautiful, practical, trendy clothes. We work only with brands that we know and buy for our own children. We believe that the kind of clothing we sell in our online boutique helps our kids look unique and express their own personality.

112013_OhlalayOle_05International Shipping. Low Rates. The folks at Oh la la… y Olé! are committed to making your shopping experience as easy and as delightful as possible, especially for all the Moms and Dads who are normally time challenged! “We believe that all our efforts will definitely help them to find and purchase for their children great quality products at a good price, enjoying online shopping from the comfort of their home.”

  • 112013_OhlalayOle_01Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!

Fish Flops


Already snagging national headlines at the tender age of 15, this creative dynamo is 061813_FishFlops_01following her passion all the way to the bank.

You may have seen recent news stories declaring, “Fifteen-year-old Sells Over $1 Million Worth of Flip Flops to Nordstrom.” And you may wonder how it all came to happen. Well, here’s the scoop:

Back when she was just eight years old, Maddie Robinson has an idea. She thinks up a product that combines her love of swimming, fishing and drawing –a fun and unique combo, I’d say.

I’ve always been a flip-flop-kind of kid, so I created a brand of flip flops called FishFlops®. I shared my idea with many of my friends and family, and they all smiled and thought I had something special.”

061813_FishFlops_02Maddie’s FishFlops® footwear are made to mix and match with one or more of her t-shirts and caps, designed in coordinating colors and aquatic characters. The footwear lights up when a child walks, and they’re fun to share with friends, too – “make a friend smile!” Maddie says.

061813_FishFlops_03The Big Ask. All it takes for Maddie’s big break is a letter to Nordstrom about her brand –and a response from the retailer’s buying team to offer Fish Flops in 60 Nordstrom stores. The rest, as they say, is the big headline.

Maddie’s colorful Fish Flops illustrations are also characters the children’s books she writes, ocean adventures Swimming with Spinner, and  FishFlops® – Living Together at Sea by Orkicky. Kids are introduced to the Maddie’s characters as each book unfolds. Maddie is also planning a Fish Flops Virtual World.

Fish Flops sold at Nordstrom online and in stores. Email info@fishflops.com for more information about apparel and book sales.

  • 061813_FishFlops_06Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!