Give back to teachers and classrooms this back-to-school season.

Yoobi, pronounced “you-be,” means “one for you, one for me.” This dynamic new school supply brand makes colorful, vibrant tools to spark learning and creativity, while also giving back.


For each Yoobi item purchased, the company donates additional Yoobi merchandise to a classroom in need, right here in the U.S. –helping to solve a very big problem: With at least 92% of teachers spending their own money on classroom materials and parents struggling to cover the average $635.00 back to school shopping bill, Yoobi hopes to  reach 30,000 classrooms and 750,000 kids by 2015!

Watch their story below to see how:

The idea from Yoobi comes from co-founder and CEO Ido Leffler, who is inspired to give new inspiration, not only to the school supply isle, but to so many classrooms in need of school supplies -a fundamental issue for students and teachers nationwide. For the launch of Yoobi in June, the company contributed an item to a Classroom Pack, which contains essential school supplies, for every Yoobi item purchased. Together with the Kids In Need Foundation, a national nonprofit, Yoobi identified U.S. schools with students who have the greatest need for school supplies to receive the Classroom Packs. Yoobi initially focused on distributing Classroom Packs to the youngest students, K-3rd grade classrooms, because ensuring access to supplies at an early age has the most impact on academic potential.


Adding a fresh pop of color and personality to an aisle that hasn’t been updated in years, Yoobi offers more than 80 different items, from pens to journals and highlighters, all available exclusively at Target, retailing for under $10.


Hatch Things

070914_CRTPost_HatchThings_logoSimple solutions for smart parents.

A city-dwelling Mom to three boys –and an industrial designer to boot- Sonjie Feliciano Solomon founded Brooklyn, NY-based Hatch Things so she could focus her design skills on kids and the stuff that surrounds them. Speaking of designing smart, modern products for urban parents, Hatch Things recently introduced two products to the market:

SureShop™ is a reusable shopping bag with a patent pending design that that won’t let your stroller fall over. It redistributes weight towards the stroller’s center of gravity to keep it standing upright. The bag clips to umbrella strollers, most single handlebar strollers, shopping carts, chair backs, bike handles and more – plus it holds up to 10 pounds on each side. Watch a video:

070914_CRTPost_HatchThings_ColdsnapColdSnap™ is a coat extender that uses body heat and an optional thermal insert to keep mom and baby warm and dry. The patent-pending, waterproof, draft-proof design clips to the edges of your coat and wraps around either your baby bump (when coats don’t fit anymore) or your new little one. It also comes with a reversible hood, so baby can face inward or outward. Plus, I love the name!

HatchThings got ink! “Since we introduced SureShop in October at ABC Kids, the response has been very positive and momentum is building,” Sonjie tells me. “It has been featured as a great problem-solving product  in many online and print magazines including Real Simple, Pregnancy & Newborn, Apartment Therapy, All You Magazine, Stroller Traffic, A-List Moms and MomTrends.” And now, Children’s Retail Today!


Lil’ Waves

This new company makes Lil’ Waves Beachpool, an innovation that provides a fun & safe interactive aquatic play area!

A Pool Just for the Beach! Jersey City, NJ-based Lil’ Waves is a family owned and operated children’s beach toy company specializing in unique, high quality products. This start-up just introduced their premiere product that makes for fun, safe and relaxing days at the beach for both parents and children. This video says it all!

Introducing the Lil’ Waves Beachpool™, a children’s pool designed specifically to turn the wavy, cold ocean water into a warm, mini oasis for children to enjoy – right at your feet. The rim of the pool stays practically level with the sand, allowing a child to interact with the water and sand in a safe way, all while you keep close watch.

  • Provides a fun introduction for young children to the ocean
  • Patented design creates a shallow wading pool that warms up cold ocean water quickly
  • Encourages family time and fun interactive beach days, from set-up to clean-up
  • Recommended for ages 3 and up

061814_CRTPost_LilWaves_KitInventor Dennis Devino was born and raised in Monmouth County, NJ and loves the Jersey shore. As an licensed architect with his own firm, Dennis has extensive experience in constantly finding creative ways to meet his clients’ needs. This entrepreneurial approach to problem solving is what ultimately led him to create the Lil’ Waves Beachpool.

With the Lil’ Waves Beachpool, we hope you and your children of all ages are able to spend safe, quality time at the beach, just as we have. So sit back, unwind and enjoy the beach with peace of mind!

061814_CRTPost_LilWaves_beachpoolSold separately or in a kit that includes:
• Lil’ Waves Beachpool*
• Mesh carrying bag
• Circular template
• Repair patch
• Foot pump
• Instruction booklet

*Some assembly required (beach bucket recommended for set up, not included). Foot pump or electric pump also sold separately.


Dynamite Editorials

A behind-the-scenes video of a real live kid’s fashion photo shoot!

Editor’s Note: If you’re a kids fashion designer or an inspired student, take a look at this fun and informative video about how you can get your creations in front of the camera, as well as work behind the scenes at a professional photo shoot, too.

Strutting supermodels routinely ruffle feathers and members of creative teams notoriously butt heads. But at a recent countrified photo shoot staged by Dynamite Editorials, the feathers belonged to local chickens and roosters and the frisky capers of the goats were all in good fun.

060414_CRTPost_DynamiteEditorials_02Gathering creative forces at the generously donated home of the Word family in scenic Trabuco Canyon, located in the foothills of the Santa Ana mountains southeast of Los Angeles, photographer George Arguelles, along with a team of professional fashion stylists, hairstylists and makeup artists, created natural, spontaneous images of child-models along with their parents and siblings in fresh fashions and rustic settings that seem a million miles from even a speck of smog or gridlock.

“I have a passion to capture life’s adventures, and this photo shoot was a great adventure,” George says. “I enjoyed working with the talented models and creative team that Dynamite Editorials brings together. Not only do I learn from them, but we make stunning images as a team.”

It’s an old show-biz adage that no actor should ever share the bill with a child performer or an animal act, to prevent being upstaged. The instant chemistry and charisma of kids and critters at the Trabuco Canyon event confirmed this theory without a doubt.

Highlighting the action was a family birthday party on the charming front porch of the ranch house, complete with bubbles, balloons and hula-hoops. But some of the day’s most memorable images are spontaneous interactions between kids, hens, goats, dogs and one friendly pig, all members of the Word family farm.

060414_CRTPost_DynamiteEditorials_01Some of the fashions, like denim jackets from Homespun Vintage, referenced the project’s rustic Americana roots. In addition to cowboy boots and hats, which would be at home on a hayride or at a hoe-down, the young models also represented edgier expressions with screened tees, tanks, dresses and skirts, tie-dyes, and jeanswear-inspired cotton vests in hot pink. The LA-based designers included Homespun Vintage, Recess Showroom, Julie Smith Kids, Smallshop Showroom and Krys Corvette.

Children and barnyard friends were all on their best behavior. Still, there were surprises, squawks, snorts, nibbles and giggles, resulting in candid images which capture the playfulness of the fashion collections.

060414_CRTPost_DynamiteEditorials_03The Dynamite Editorials creative team followed as children frolicked with barnyard friends, catching many impressions on the fly as well as formally staging set shots. Bringing family groups into the setting added to the relaxed feeling of the day, allowing the children to respond to the environment in a comfortable and natural way.

“Working with children in this expansive natural setting was such a joyful experience,” says TNT Tauna, founder of Dynamite Editorials. “The photographs communicate a playful spirit, and this is often what’s missing from campaigns featuring kids. The feeling our team captured is genuine, not contrived, and so different from anything you could ever get inside a studio under hot lights.”

Dynamite Editorials is an educational production company specializing in editorial photography founded by fashion stylist, blogger and production director TNT Tauna. She began Dynamite Editorials as a platform to enable other artists to create cohesively styled editorials for portfolio use, promotion and publication. Tauna works diligently behind the scenes to organize content creating events, invite influential fashion bloggers to join the fun, and find magazines interested in publishing the content.



Europe’s leading designer/manufacturer of award-winning premium protective swimwear makes its American début in more than 94 buybuy BABY stores nationwide and online at

Now available in America. Founded in 1998 by Andrew Regan, a UK-based doctor and dad of five, Konfidence is designed for healthy, happy, confident kids. The company makes a complete range of award-winning, color-coordinated protective swimwear and accessories for youngsters from birth to seven years. The Konfidence™ collection also extends to UVPF sun protection clothing and wetsuits for children up to the age of 14 years.

Working with experts in the swimming industry, we have created the most comprehensive, dedicated baby and children’s swimwear range available on the market. When dealing with the safety of babies and children in water, it is important that we continue developing our established and much loved products and bring new items to market that parents and caregivers will want to use.”

– International Sales Director Dan Allen

052814_Konfidence_BabywarmaLook for the Babywarma™ Neoprene Swimsuit, specially designed to keep baby warm while in the water while providing 100% UV protection on covered parts. The One-Size Aquanappy Swim Diaper provides superior protection at the beach or pool. Paddler™ Socks are the perfect solution for protecting little feet from hot or cold surfaces, sharp items and more. The Aquaband with Earplugs keeps water out of baby’s ears. The soft, neoprene band acts like a splash guard while the silicone ear plugs provide an extra level of protection. For busy parents, the lightweight Roll & Go™ Babychanger by Konfidence™ makes diaper changes anywhere a breeze. The Warma™ Neoprene Wetsuit is the perfect learn-to-swim gear made from flexible neoprene, providing warmth in and out of the water, while also allowing freedom of movement. Adjustable shoulder straps allow for growth and ensure a snug fit.

052814_Konfidence_USA logo“Whether it’s for baby’s first swimming lesson, a splash around the pool with mom and dad, a beach holiday or children of any age learning to swim, we have the products to make it all an enjoyable experience,” Dan says.



Introducing the Fall/Winter 2014 collection.

Recently spotted at ENK Children’s Club in March, ZAIKAMOYA is a children’s apparel line that appeals to the minimalist.

Pure, Versatile, Essential. Crafted in small editions, the clean, simple designs are made from high-quality, durable, natural fabrics like organic cotton in neutral tones. This first collection is ideal for children from newborn to age four. The brand plans to expand for other ages.

Kasia Pysiak is the person behind the Brooklyn, NY-based company, which takes its name from the soft, cuddly bunny (“zaikamoya” means “my bunny” in Russian). Some styles are appropriate for both girls and boys, and the soothing color palette is a favorite among parents, who wish the clothes came in adult sizes.


Totally New Rock The Locks

A fresh, fun and fabulous range of organic hair care products specially designed by moms for kids.

Made in the USA. Here’s a great find just in time for Valentine’s Day: Rock The Locks hair care products for kids is the brainchild of moms and friends Joie McKim and Lori Derr, who want safe, natural products for their kids. Only problem is, they’re either hard to find or outrageously priced out for most working moms. But no more. Rock The Locks is all-spray, organic, natural hair care for kids, in fruity scents and packaged in colorful containers that make hairdos fun again!


No Aerosol Here. All Rock The Locks products use a patent-pending spray technology that’s safe and ozone-friendly and brand new. The quick, one-hand application technique is fun and easy, too.

Why it ROCKS …

        • Organic and natural
        • No harmful chemicals or harsh ingredients
        • No dyes, arsenic or aerosol

Lori combined her 27-year experience in the hair industry with Joie’s eight-year experience in the retail industry to create Rock the Locks. The Pennsylvania-based team worked with a local company to develop the product line, including kid-approved fragrances, pediatrician-approved ingredients and the new patent spray technology. Parents love the easy application and the safe, natural, organic ingredients -and kids of all ages love the fun smells and colors.

Wholesale Now. “The mom-invented Rock The Locks hair care line is so new you won’t have seen it at any trade shows,”  Martha Wright, executive director of sales and marketing tells me. Salons, retailers and distributors can email directly for a wholesale price list. Visit this Rock The Locks web page for current availability in-store.