Give back to teachers and classrooms this back-to-school season.

Yoobi, pronounced “you-be,” means “one for you, one for me.” This dynamic new school supply brand makes colorful, vibrant tools to spark learning and creativity, while also giving back.

For each Yoobi item purchased, the company donates additional Yoobi merchandise to a classroom in need, right here in the U.S. –helping to solve a very big problem: With at least 92% of teachers spending their own money on classroom materials and parents struggling to cover the average $635.00 back to school shopping bill, Yoobi hopes to  reach 30,000 classrooms and 750,000 kids by 2015!

Watch their story below to see how:

The idea from Yoobi comes from co-founder and CEO Ido Leffler, who is inspired to give new inspiration, not only to the school supply isle, but to so many classrooms in need of school supplies -a fundamental issue for students and teachers nationwide. For the launch of Yoobi in June, the company contributed an item to a Classroom Pack, which contains essential school supplies, for every Yoobi item purchased. Together with the Kids In Need Foundation, a national nonprofit, Yoobi identified U.S. schools with students who have the greatest need for school supplies to receive the Classroom Packs. Yoobi initially focused on distributing Classroom Packs to the youngest students, K-3^rd grade classrooms, because ensuring access to supplies at an early age has the most impact on academic potential.

Adding a fresh pop of color and personality to an aisle that hasn’t been updated in years, Yoobi offers more than 80 different items, from pens to journals and highlighters, all available exclusively at Target, retailing for under $10.

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