Europe’s leading designer/manufacturer of award-winning premium protective swimwear makes its American début in more than 94 buybuy BABY stores nationwide and online at

Now available in America. Founded in 1998 by Andrew Regan, a UK-based doctor and dad of five, Konfidence is designed for healthy, happy, confident kids. The company makes a complete range of award-winning, color-coordinated protective swimwear and accessories for youngsters from birth to seven years. The Konfidence™ collection also extends to UVPF sun protection clothing and wetsuits for children up to the age of 14 years.

Working with experts in the swimming industry, we have created the most comprehensive, dedicated baby and children’s swimwear range available on the market. When dealing with the safety of babies and children in water, it is important that we continue developing our established and much loved products and bring new items to market that parents and caregivers will want to use.”

– International Sales Director Dan Allen

052814_Konfidence_BabywarmaLook for the Babywarma™ Neoprene Swimsuit, specially designed to keep baby warm while in the water while providing 100% UV protection on covered parts. The One-Size Aquanappy Swim Diaper provides superior protection at the beach or pool. Paddler™ Socks are the perfect solution for protecting little feet from hot or cold surfaces, sharp items and more. The Aquaband with Earplugs keeps water out of baby’s ears. The soft, neoprene band acts like a splash guard while the silicone ear plugs provide an extra level of protection. For busy parents, the lightweight Roll & Go™ Babychanger by Konfidence™ makes diaper changes anywhere a breeze. The Warma™ Neoprene Wetsuit is the perfect learn-to-swim gear made from flexible neoprene, providing warmth in and out of the water, while also allowing freedom of movement. Adjustable shoulder straps allow for growth and ensure a snug fit.

052814_Konfidence_USA logo“Whether it’s for baby’s first swimming lesson, a splash around the pool with mom and dad, a beach holiday or children of any age learning to swim, we have the products to make it all an enjoyable experience,” Dan says.

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