Infinity for Girls

One is definitely not the loneliest number for this new fashion-forward children’s brand.

Singular and Infinite. For anyone who is looking for the basics, there’s nothing basic about Infinity For Girls. The company’s signature design is one dress, available in one size that fits girls ages four through 10, that can be worn in a plethora of ways –enough to let young fashionistas flaunt their brave, beautiful style- and never be bored with the outfit.

Infinity For Girls designs unique clothing and accessories inspired by the founders’ (three moms named Michal, Neomi and Irit) global vision and international backgrounds, which adds variety and distinctiveness.

Infinity for Girls is not only about the look, it is about the experience.

The Infinity For Girls dress can be worn strappy and full-skirted to strapless and bustled to fit any special occasion. “The one size will fit for years, with built-in ties on the skirt that allow it to grow with your child,” they say, “and a stretchy ruched bodice.” The solid color version is made from 100% polyester; the jersey and printed styles are 100% rayon.

Infinity for Girls also makes Fabubands, stylish headbands with one-of-a-kind appliqués made with soft elastic that fits comfortably, in a variety of colors.

Cover Me. The Infinity for Girls cover-ups are 100% rayon and are perfect for keeping a girl trendy with a peasant-style, embroidered with coordinating thread and embellished with sequins and lacing, or a classic tunic design, with silver sequin accents. Pretty enough to skip the swimsuit and pair with shorts and sandals –and these come in sizes.

Another Rachel Florio PR client! Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!

For Two Fitness

Made in the USA and available worldwide, this maternity apparel boasts flattering styles and form-fitting fitness.

For Two Fitness® is a maternity apparel line that inspires healthy, fit pregnancies by boosting a mom-to-be’s confidence. Celebrities, professional athletes and moms everywhere love this performance apparel line that flatters that baby bump, and crosses over easily for daily wear and lounging comfort. Tops, bottoms, workout apparel and loungewear are made with innovative technical fabric blends that keeps you looking and feeling your best.

Your pregnant body is unique! Our maternity activewear is designed to fit.

The designs hug and flatter growing curves throughout pregnancy. The Yoga For Two and Running For Two themes are bestsellers!

Another Rachel Florio PR client! Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!

Need a Gift? Shop Sila Boutique

This online retailer sells eye candy finds for girls, boys, moms, homes and more.

Nicole Griffin is the trend maker behind Sila Boutique, the newest go-to gifting site catering to “the posh tot and their hip mom.”

Nicole draws from her own fashion sense – and her experience working in the fashion industry in New York and London, to create a selection that’s both tasteful and distinctive.

I dedicate this shopping experience to all those women seeking that chic and original gift idea.

The inspiration for Sila Boutique -both in name and in style- comes from Nicole’s daughters Sienna and Lila (pictured here).

Another Rachel Florio PR client! Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!

Punypixel

Peculiar name, profound promise.

Eco-cool and especially hip, Punypixel™ is a brand of 100% Global Organic Textile Standard (GOTS) certified organic baby clothing, bodysuits, rompers and kimonos ranging from newborn to 4T. Which makes them incredibly soft.

And they’re obsessed with spreading their puny footprint in a big way.

Punypixel garments are manufactured and printed with absolutely no harmful chemicals.

Founded in 2011, the core belief at Punypixel is a commitment to social change, including funding organizations that empower children and building strong ties within our communities. For every purchase you make, Punypixel gives one dollar to a selected organization committed to empowering children. And every four months, the company features a new company to care for.

We take pride in partnering with manufacturers and suppliers whose business ethics are aligned with ours: high quality products crafted with high social responsibility.

The Puny Promise. The company promises Punpixel products are Super Soft, Super Pure and Super Socially Responsible.

And there’s nothing puny about that.

Another Rachel Florio PR client! Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!

Elegant Baby: high-style, high-quality design

The folks at Elegant Baby® like to say that babies deserve style just as fresh and unique as they are.

And if you’re a trendy, hip and stylish parent, chances are your kids are trendy, hip and stylish, too. And … you’re exactly the kinds of customers who love Elegant Baby.

From baby blankets and baby clothing sets to piggy banks, picture frames and rubber ducks, this family-owned American business gives style-conscious families the choice of affordable baby gifts featuring the very best in quality, design, craftsmanship and tradition.

Our beautiful keepsakes, stylish fashion apparel, baby blankets, nursery items and more all feature the hottest patterns and colors inspired by runway fashion and interior design.

Celebrity Favorite. Famous faces like Angelina Jolie, Tiger Woods, Gwen Stefani and Tom Cruise give Elegant Baby gifts to their children, but so do everyday moms all across the country.

Founded in Burlington, NC by Fred V. Hooper, Elegant Baby was designed to serve the higher end of the baby product industry. Its parent company, Baby Needs, Inc., has been around since 1967, and is known for the Grow Time brand of children’s products. Since 2002, Fred’s son Yates Hooper had led his family’s company, bringing years of experience in the international fashion industry and his own unconventional vision to Elegant Baby. Now, the company is known for affordable, sophisticated baby necessities that are stylish and fun.

The collection has taken off in a really exciting direction, but we’re still honoring tradition. We’re going to make sure Elegant Baby® offers the best of both worlds – the old and the new.

Another Rachel Florio PR client! Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!

iMommy Fun

This new app is a fun game for kids.

After months of research, Kathy Shimmield created iMommy with her own kids’ imaginative play in mind. The iMommy app lets kids pretend to be parents. This game is ideal for kids ages two thru 10, and is suitable for any age.

iTunes TOP 100 in Family Category. Players get to choose from four different ethnicities and interact with baby by changing their hair, eye or outfit color. The toy is also a tool, teaching kids how to take care of their baby. They learn what makes baby happy and what upsets the baby. They have to feed, play, bathe and even change baby’s diaper!

Young children who love to care for their dolls and stuffed animals will enjoy having their own virtual baby to take care of through the iMommy app. Dragging and dropping items is a way to interact with the baby in the various playrooms or bathtub and when the baby is tired, children can take their baby to the bedroom where the crib is located and tap the icon to rock it to sleep. Another nice feature of an automated message that will appear after a certain length of time suggesting a break from game play.

-Parents.com

Kathy has a hot new game app out there now – Wolfie. Check it out.

Another Rachel Florio PR client! Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!

Perry Mackin Lady Chic

Frumpy family is definitely out, as these chic diaper bags declare.

Perry Mackin has come to the rescue of every mom who needs to refresh her fashion image. The company designs diaper bags in a high-quality, water-resistant fabric –worthy of the runway, really. They’re beautiful, versatile and so packed with helpful stuff, anybody would be happy to dress them up … or down.

Perry Mackin was born to allow you to be a busy and committed mother without losing your sense of style or fashion.

Two moms decide to combine practicality and affordability with the specific needs of a diaper bag -baby gadgets, toys and essentials can be stored conveniently in the many inside pockets- and they came up with a bag that’s not only versatile, but it lets mom focus on all the excitement of motherhood in style.

Lady chic!

Another Rachel Florio PR client! Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!

Hoodebaby Love

One of life’s simple pleasures has got to be a walk in the rain on a warm summer day.

Showers could be fleeting though – and over before you can get the kids into their raincoats. All you could hope for is they’ve got their rain boots on … to puddle-splash, of course. Or … you can get your kids a Hoodebaby.

Slip it on, wrap them up and go. Made for babies, toddlers and kids (and hopefully for adults someday –hint, hint), Hoodebaby is a hooded wrap that blankets children easily from rain and cold. This stylish outerwear is a one-size-fits-all alternative to wearing a coat. Hoodebaby rainwear is crafted of BPA and lead free 100% laminated cotton and double combed cotton flannel, and the warmwear is made from designer micro fleece and soft fluffy baby bunting. Great for walking in the rain, keeping the chill of air conditioning at bay or weathering a beach breeze.

Stuffing a baby into a coat is always cumbersome. The child becomes overheated, car seat straps need to be loosened (which is unsafe) and it is very awkward carrying a child wearing a coat.

Designer/creator Rani Isbell is raising five kids with her husband, and she’s was always looking for ways to make their day-to-day routine less complicated. “Hoodebaby is faster, easier and more comfortable than a coat,” she says. “It will be one of the most useful additions to your child’s wardrobe.”

I especially love the colorful prints – from sandalwood to tart, gypsy, teal pom pom and pink owl, they make Hoodebabies stand out from the crowd. You can tell they’ve cuddly soft and fun to wear.

By the way, the “e” in Hoodebaby honors Rani’s most recent edition to her family, baby Elias.

Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today! Thanks, Rachel Florio PR, for introducing me!

Shine On with Little Trendstar

In one of my other lives, I produced marketing campaigns for Xena: Warrior Princess, creating the much-loved, often-repeated tagline, Battle On!

And if you know anything about Xena and her passion, you know that’s exactly what she does.

That’s the thing about taglines – the good ones are shorthand for the true essence of a brand, capturing the heart as well as the imagination.

So it is with Little Trendstar®, the much-loved (especially celebrity-love!), often-talked-about children’s brand of designer clothing, created for kids and babies to Shine on!

My two little boys inspired me to start Little Trendstar® since they love the spotlight. I wanted to create tees that were worthy of their ‘look at me’ personalities!

-Nicole Worth

Demand a Second Look. Owner Nicole Worth and her team are creating t-shirts and baby one-pieces made from 100% cotton, and the look-at-me graphic designs are printed with non-toxic, water-based inks that contain no phthalates or PVC. Part style icon, part rock n’ roll and all trendy, the designs let kids capture the spotlight –as they so love to do- with fun and fashionable clothes that are as “stage-worthy as their one-of-a-kind personalities.”

What kids will do with all this attention is up to them, but making them shine while wearing our tees is us saying be a Little Trendstar®!

Made in the USA. Not only is Little Trendstar Made in the USA, so is the creative inspiration. In addition to being a mom of two boys, Nicole is co-owner of Michigan-based Formcode Design Group, which creates graphic and website design.

In April, photographer AJ Mueller and his team at Streetview Productions hand-built a stage backdrop for the Little Trendstar Spring/Summer collection photo shoot. “We added just enough star quality to really give off a rock concert vibe,” Nicole writes on her blog. The models did a fantastic job performing and letting their inner rock star shine.”

See what Gwen Stefani, Tori Spelling, Kate Hudson -their celebrity kids- and a gaggle of hip mommy bloggers are talking about! Thank you, Rachel Florio PR, for introducing me to Little Trendstar.

Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!

Subscription Programs Transform into Fashionable Trend

Monthly subscription programs are a popular way for members to shop products and services at a significant savings.

Everyone loves to be part of something exclusive, which is another way subscription programs have become so popular. From diaper services to high-end shopping clubs, who doesn’t enjoy a customized experience?

Naomi Catalina found this out when she was six months pregnant. While preparing for the birth, she quickly became an expert on not only the best of baby essentials, but what makes a great shower gift, too. Her own baby showers were so special to her that she simply had to act on the special-ness. “I was left with an overwhelming feeling of wanting to make my own contribution to this special time in a woman’s life,” she says.

Wordsation strives to curate artwork from artists who share in our excitement for creating designer baby fashion for your tiny treasure.

Naomi co-founded Wordsation, a recently launched and totally inspired way of offering baby fashion. “We find artists from around the world to create original artwork for our decorated baby apparel,” she says. “We feature new designs every month, available individually or as a year-long subscription as baby grows.”

The exclusive designs adorn one-piece rompers made from 100% cotton rib knit with three reinforced snap closures. Artists with an eye for child-friendly design are selected to take these ordinary clothes and make them extraordinary.

The Wordsation Subscription. Perfect as baby gifts, the Wordsation subscription delivers their exclusive apparel over the course of the first year of baby’s life, decorated with original designs from talented artists Katherine Streeter, Annie Wilkinson, Joel Nakamura and others – how’s that for ooh’s and aah’s? Thank you, Rachel Florio PR, for introducing me to Wordsation.

Members of subscription programs not only enjoy exclusive products, they can do so at huge savings, too. This past March 1, I introduced you to popular children’s accessories brand Itzy Bitzy Designs’ Klippie Klub, a kit-of-the-month subscription program where members receive a themed kit containing exclusive, newly released hair clips- and enjoy a 70% savings off retail.

Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!