Monthly subscription programs are a popular way for members to shop products and services at a significant savings.

Everyone loves to be part of something exclusive, which is another way subscription programs have become so popular. From diaper services to high-end shopping clubs, who doesn’t enjoy a customized experience?

Naomi Catalina found this out when she was six months pregnant. While preparing for the birth, she quickly became an expert on not only the best of baby essentials, but what makes a great shower gift, too. Her own baby showers were so special to her that she simply had to act on the special-ness. “I was left with an overwhelming feeling of wanting to make my own contribution to this special time in a woman’s life,” she says.

Wordsation strives to curate artwork from artists who share in our excitement for creating designer baby fashion for your tiny treasure.

Naomi co-founded Wordsation, a recently launched and totally inspired way of offering baby fashion. “We find artists from around the world to create original artwork for our decorated baby apparel,” she says. “We feature new designs every month, available individually or as a year-long subscription as baby grows.”

The exclusive designs adorn one-piece rompers made from 100% cotton rib knit with three reinforced snap closures. Artists with an eye for child-friendly design are selected to take these ordinary clothes and make them extraordinary.

The Wordsation Subscription. Perfect as baby gifts, the Wordsation subscription delivers their exclusive apparel over the course of the first year of baby’s life, decorated with original designs from talented artists Katherine Streeter, Annie Wilkinson, Joel Nakamura and others – how’s that for ooh’s and aah’s? Thank you, Rachel Florio PR, for introducing me to Wordsation.

Members of subscription programs not only enjoy exclusive products, they can do so at huge savings, too. This past March 1, I introduced you to popular children’s accessories brand Itzy Bitzy Designs’ Klippie Klub, a kit-of-the-month subscription program where members receive a themed kit containing exclusive, newly released hair clips- and enjoy a 70% savings off retail.

• Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!