This new app is a fun game for kids.

After months of research, Kathy Shimmield created iMommy with her own kids’ imaginative play in mind. The iMommy app lets kids pretend to be parents.  This game is ideal for kids ages two thru 10, and is suitable for any age.

iTunes TOP 100 in Family Category. Players get to choose from four different ethnicities and interact with baby by changing their hair, eye or outfit color. The toy is also a tool, teaching kids how to take care of their baby. They learn what makes baby happy and what upsets the baby. They have to feed, play, bathe and even change baby’s diaper!

Young children who love to care for their dolls and stuffed animals will enjoy having their own virtual baby to take care of through the iMommy app. Dragging and dropping items is a way to interact with the baby in the various playrooms or bathtub and when the baby is tired, children can take their baby to the bedroom where the crib is located and tap the icon to rock it to sleep. Another nice feature of an automated message that will appear after a certain length of time suggesting a break from game play.

-Parents.com

Kathy has a hot new game app out there now – Wolfie. Check it out.

Another Rachel Florio PR client! Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!