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Little & Mighty


Hand drawn designs and homemade touches add a distinctive look to this colorful children’s clothing collection.

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American made in Austin, Texas. “We are Little & Mighty and we make apparel for little explorers,” says Rachel Bucher, one of the fierce moms who founded this brand along with fellow fierce moms Amanda Jigmond and Komal Patel. “All of our designs are drawn by us, printed in our local print shop and American made.”

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The onezies and tees for babies and little kids are created to inspire adventure. “We want to encourage little ones to explore and marvel at the great big world around them, and by doing so, to discover their own ‘Mighty’ abilities,” they say.

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The trio began their adventure in the children’s clothing trade last fall. Most of their moderately-priced, original designs are screen printed locally using water based inks on 100% fine ring-spun, combed cotton. They chose water based inks because they sink into the fibers to become part of the fabric, producing a vintage, worn-in look while staying breathable – with that ultra-soft feel.

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“We put a lot of care and effort into our items, from handpicking our shirts to drawing all of our designs in house. We go through a few rounds of picture and color selection in order to find the perfect combinations to enhance the designs.”

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Little & Mighty has come to the attention of a few fierce mommy bloggers as well as local press, including the Austin American-Statesman – and now CRT. Very nice, Moms! So … could the next drawing on your list be … a smiling goat face?!

 

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Hoot Company Inspires Imagination Through Play


Get to know the new Hoot Company at this week’s Atlanta International Gift Show.

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The folks at Hoot Company® believe childhood should be a hoot (very cute) – and offers unique, high-quality toys and books that focus on fun and imagination. Columbus, Ohio-based parents and entrepreneurs Kerri and David Love have created this new toy company to follow their passion for igniting their own young children’s imaginations – and now they’re excited to be introducing their two-year-old company to the children’s gift industry at The Atlanta International Gift & Home Furnishings Market. Visit them in Bldg. 3, Fl. 3, Booth #404.

Introducing Lovelets Plush Animals & Princess Kitty Butterfly – the First Toy Collection & Children’s Book

Hoot Company is entering the toy and gift markets with two initial brands that demonstrate the company’s commitment to fun and imagination: Lovelets® plush animal friends and Princess Kitty Butterfly®, an illustrated, read-along book and accompanying plush animal.

“We’re thrilled to introduce our company to those in the market looking for high-quality toys and books that inspire children’s imaginations. As parents ourselves, we believe children learn best through play and have made it our mission to create a family of toys that foster open-ended play.”

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Lovelets® plush animals are one of two exclusive Hoot Company toy brands launching in Atlanta. The Lovelets collection features six super soft, 13.5-inch plush animal characters, each with a unique feature – arms that reach out as if to say, “Let’s Hug!”

“Lovelets ‘hugging arms’ encourage the positive and powerful act of hugging, which builds trust and a sense of safety, and also elevates mood and happiness. Not only do these adorable animals provide children hugs when they may need extra comfort on daily adventures, but they empower children to nurture others with hugs in return.”

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Hoot Company is also introducing an illustrated, read-aloud picture book entitled, Princess Kitty Butterfly, about a chubby cat who dreams of becoming a butterfly. Readers follow Princess Kitty on an adventure and learn themes of self-confidence, perseverance and imagination. The book is available as a stand-alone item and also available as a gift set with an 8-inch plush toy.

“‘Princess Kitty Butterfly’ teaches young readers that if you believe in yourself, anything is possible. As with all Hoot Company toys and books, we hope it will inspire children’s imaginations and foster positive emotional growth through fun and play.”

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After the Loves recognized many toys in the market today are void of imagination, diversity and positive emotional messaging, they set out on a mission to bring toys to the market that spark imaginations and encourage open-ended play. Hoot Company is an entirely new kind of toy company formed a wholesale distributor. Toys, games and books will be available through independent, specialty, children’s gift and online retailers, as well as bookstores.

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Glossy Chick


Be Your Personal Best

Glossy Chick is a children’s clothing brand with a special VIP Chick Club® that is called “an exciting and rewarding lifestyle experience.” Club members enjoy custom events, monthly gifts and prizes, while participating in a unique platform to build friendships, character and confidence. How? Through engaging contests. Members are instantly eligible to earn points and redeem them for the trendiest Glossy Chick merchandise.

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Get In on The Fun

Once registered, kids receive a VIP Chick Club Welcome Package full of Glossy Chick swag, including membership tee shirt, charm bracelet, rhinestone jewelry box, rhinestone case card holder, membership card and invitations to castings, shoots and events. In addition, members receive “the Glossiest mail delivered straight to their door,” each month, including a beautiful themed charm with a matching tee shirt and pouch. Members also have access a monthly newsletter and coloring book.

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The Glossy Chick collection caters to young fashionistas between the ages of two and 12 with fashion forward pieces, a sporty casual yet trendy look that’s all about comfort. Tees, tops ans dresses, sweaters and hoodies designed in New York, hand-crafted in Peru and made from the very finest authentic Peruvian Pima Cotton. Look for jewelry charms and sequined bags, too.

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The Story Behind Glossy Chick

They say it all starts in 2012 …

“Hatched under the bright lights of New York City in Times Square, at the intersection of Broadway and Fashion Avenue, a curiously vibrant chick confidently breaks out of her shell, creating an inspirational platform for young girls everywhere to embrace sisterhood and empower them to be the chick they want to be. Her outfits pave the many runways she walks and her style may differ from day to day, but underneath it all, she is and will always be Glossy!”

Happy New Year 2016


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Get to know monkeys at the World Famous San Diego Zoo – Votes #1 Zoo in the World by TripAdvisor!

The Zoo is celebrating 100 years in 2016 – Happy Birthday!

Happy Holidays


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Children’s Retail Today publishes new articles each week about innovative, imaginative and inspiring products for children. Contact me today with your great idea!

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MAM


Standard setting baby products 

Since MAM developed its first pacifier in Vienna in 1976, it has evolved to become a world leader in innovating and developing top quality baby care products for nearly 40 years. The company combines technological innovation, medical function and contemporary design to develop superior baby care products such as award-winning pacifiers, bottles, cups, teethers, oral care items and coordinating accessories that support a baby’s development from day one. Today, all MAM products are 100% baby safe: BPA-free, PVC-free, lead-free and CPSIA-compliant; and are used by families in over 60 countries and on five continents.

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MAM recently joined forces with the United Nations Foundation’s Shot@Life Campaign, matching all gifts made to Shot@Life up to $25,000 during this year’s #GivingTuesday, which began on December 1. The Shot@Life campaign is rallying to support for polio immunizations around the globe. Polio, a disease that once crippled hundreds of thousands of children each year, is now 99% eradicated and only remains endemic in two countries, Afghanistan and Pakistan.

“Polio anywhere is a threat everywhere so we must remain diligent in our efforts to combat this horribly disabling disease,” says Devi Thomas, Director, Shot@Life campaign. “With support from MAM we hope to raise funding and awareness for polio so we can put an end to this disease for good.”

Last year, MAM helped support Shot@Life’s efforts to provide thousands of pneumonia vaccines to children in developing countries during the #GivingTuesday campaign.

“For nearly 40 years, MAM has created products that promote the healthy development of babies,” says Isaac Cohen, Vice President of Marketing. “Our partnership with Shot@Life will enable us to further support our mission and reach more children across the globe.”

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Still Time to Support Shot@Life

All gifts made to Shot@Life from December 1 through the end of 2015 will go to support ending polio globally.

In addition to its $25,000 matching contribution, MAM has created a line of Shot@Life branded pacifiers. One hundred percent of the proceeds from the limited edition pacifier sales will benefit Shot@Life.

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Jennifer Mitchell in as CEO

MAM recently promoted Jennifer Mitchell to the position of Chief Executive Officer for North America effective January 1, 2016.  Mitchell currently holds the position of V.P. of Sales for MAM North America and will succeed current CEO Fritz Hirsch who is retiring.  Hirsch will continue to act as an advisor to the company.

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Petidoux


“I started Petidoux in heart of New York City to provide parents with a classical offering of luxury pajamas and play sets, made from the best available Peruvian Pima cotton, modern patterns, retro inspired, and, above all, the softest touch anywhere.”

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French inspired by way of New York and London … and Italy

Alexandra Morali has been sewing and knitting since she was a child, inspired by her French mother and Italian grandmother. “I have a passion for gorgeous fabrics, vibrant colors and vintage buttons, beautifully tailored gowns and old Hollywood glamour,” she says, “I still sew and collect stunning velvet ribbons.”

After Alexandra met her future husband in London, they were married in Italy and established their home in Manhattan. “Since our children were born, I have been working at making beautifully soft pajamas for them to enjoy as they are our toughest critics.”

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Thus began Petidoux, from the French “petit,” which means “small,” and “doux,” which means “soft.” Alexandra’s classic collections of luxurious pajamas, modern play-sets and bib-gowns for girls and boys come with many benefits:

  • Tagless – all the required information is stamped on the back of the garments because children don’t like anything scratchy, itchy or sticking out.
  • Made from the Softest Cotton –  meaning world-famous Peruvian Pima cotton for both its softness and durability. The company recently introduced Alpaca sets, too.
  • Unique patterns – professional pattern makers in both the U.S. and Peru design clothes that are constantly adjusted to fit modern-day children properly.
  • Snug-fitting Pajamas – U.S. guidelines for children’s sleepwear (Code of Federal Regulations in Title 16, Part 1615) are flowed closely, making Petidoux pajamas tight and snug,  eliminating any risk of accidental burns.

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One of the Best Things … 

The Petidoux collection features original designs inspired by Alexandra’s children, from space exploration dreams (“We watch a lot of NASA videos…”) to books they read together at night (the Petidoux blog features some of them), to cooking or reading French Elle or Harper’s Bazaar – “I design all the prints myself in our atelier in the Flatiron district of Manhattan,” Alexandra says.

She also suggests that nothing replaces the experience of seeing and touching these soft garments in person – and I agree. Peruvian Pima cotton will blow you away! So visit your favorite children’s boutiques and ask to see –and touch- Petidoux.

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Avalina – A Children’s Boutique


Sales events go live every Monday at this new shopping experience for … anyone with a passion for children’s fashion!

Avalina – A Children’s Boutique is a flash sale site that features clothing, shoes and accessories for girls and boys in sizes newborn to 8/9. The newly launched family business was founded by two sisters shortly after a sassy little trendsetter (aka co-founder Inna Shamis Lapin’s adorable daughter) was born into the family.

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Always A Reason to Shop

New sale events go live every Monday, so there’s always a reason to shop –at prices up to 60% off. Shoppers sign in and become members, and right now, shoppers can enjoy free shipping on all orders over a certain dollar amount as well as 10% off all first purchases. Sounds like a deal!

“Our favorite thing to do is offer customers the latest trends and styles that they likely won’t find in a typical children’s clothing store,” Inna tells me. “We want others to share in our guilty pleasure of flash sale shopping.”

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Inna and her sister work in the beauty and lifestyle industries, and both of them are obsessed by the latest trends and enamored with all the new ways fashionistas like them can shop these days. “When we looked around for that same experience shopping for kids, we were often frustrated by the lack of selection in both traditional clothing stores and the online shopping experiences. So, we set out to create a boutique that would allow us to do for children what we’ve been doing for ourselves,” they say.

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Avalina has been “open” for a little more than a month and already the sisters are seeing success! “The joy has been in getting so much support from our customers,” Inna says. “To think there are many options for online shopping and yet our customers come back to us week after week to check out what’s new for their kids – that brings us great joy!” They also love hearing their customers’ suggestions on what brands they’d like to see on AvalinaBoutique.com as well as site improvements.

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Social Connections

Followers can find AvalinaBoutique.com on FacebookInstagram and Pinterest. Inna says, “The beauty of using social media nowadays is being able inform our customers quickly about our Sale Events, specials we may have running, and to give them the opportunity shop directly from some of these social media channels. Social media also allows us to share some of what we love, and that includes great parenting-related articles, recipes and more.”

Tips for Toy Safety


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Matthew’s Child


“It is our belief that it takes a community to raise a child. Everyone is involved, be it parents, social workers, teachers, therapists, neighbors, friends or coaches. Not everyone is called to take children into their home; but those that are need support from others. A friendly word of encouragement or a cup a coffee; a night out to go on a real date; to feel supported by members of their communities as they work together to make a difference for children and families. You are the answer to that need.”

Matthew’s Child supports, advocates, educates and enhances the adoptive community, assisting foster children in Virginia’s Roanoke Valley with programs such as:

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Eden’s Closet – this foster care closet is available for new placements; when a child outgrows old clothes; back to school; or for children to stock up on clothes before they return home to their families.

First Night Meal – when you accept a new placement into your home, those first few nights can be hectic. Contact Matthew’s Child for a family meal or gift cards to local restaurants, and take the stress off dinner.

Car Seat Swap – if you accept a last minute placement and need a car seat, Matthew’s Child will provide a brand new car-seat, and request that you purchase a brand new car-seat when you are able to, and donate back to Matthew’s Child and pay it forward to other families in the future. “We cannot provide used car seats, so families replenishing our supply of new car seats are what make this program successful,” Director Melanie Couch says.

Until recently, Matthew’s Child has stayed anonymous.

“We bless people from the shadows, simply to encourage and support,” Melanie says. “The need is growing, and as a result, our resources must grow with it. We are looking to partner with other non-profits that have a like mind in goals. We would like to simply make a connection to see if our organizations can work together to assist the foster children in Roanoke Valley of Virginia.”

Community – Helping – Community

Matthew’s Child also creates a variety of Family Survival Kits for, well –everyone involved:

Kids – When a child first comes into foster care, they provide everything from basic baby essentials in a diaper bag, to hygiene products for teenagers.

Foster Parents – When they can, they provide gift baskets complete with a full date night package to say thanks for all foster parents do for their kids.

Workers – Like the foster parent baskets, they like to “love on” local workers who support adoptive families. They encourage nominations.

Family – Family survival kits promote attachment and togetherness and usually contain family activity gift cards, family games, etc.

Trainings – Matthew’s Child offers a wide variety of trainings both in the community, and at local agencies, partnering with area professionals.

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For a person who indeed has a passion for children’s fashion –I have no children of my own to shower with love. I’ve thought about adoption many times in my life. Matthew’s Child offers meals for families with new placements; gifts for children entering the system; support and love for families and parents; a swap option for needs a foster family may have, like kids clothing or furniture; and random acts of kindness for parents, kiddos and social workers who are making a difference every day.

If you live, run a business or a non-profit in the Roanoke Valley are and are interested in supporting your adoptive community, get to know the folks at Matthew’s Child.