Celebrating 18 years & “Tons of Love in every Wub!”

WubbaNub is a premium pacifier made of latex-free, medical grade silicone that’s permanently attached to a little plush toy – making it easy for Mom to find, should it get separated from its baby!

The brainchild of mompreneuer Carla Schneider, the WubbaNub is the original design that sparks a bit of a revolution in the pacifier business, with its innovative baby pacifier-and-plush combination. This one-piece solution has made WubbaNub a leader in the baby industry since 1999, which has garnered a slew of industry awards and accolades.

Baby’s First Friend

Made by Connecticut-based Trebco Specialty Products Inc., WubbaNub soothes baby’s “fussy time” in a way that no other product can. Ideal for newborns less than six months (not suggested for children who are teething), the patented design makes it easy for babies to grasp and nearly impossible for them (or their parents) to lose. Plus, the company’s line of plush animal characters provides instant comfort for children. “Our core philosophy at WubbaNub is simple: to create products that we would feel safe giving to our own children,” they say. “A WubbaNub is often one of a baby’s first friends in life, and we are humbled to become a part of your family.”

Benefits of WubbaNub

  • Latex-, BPA- and Phthalate-free
  • Patented design permanently attaches the pacifier to the plush toy
  • Feature the Soothie™ pacifier made with a medical-grade silicone, non-toxic polyethylene pellets
  • Plush toys made from an ultra-soft-cotton-blend
  • Functional, stylish and durable one-piece construction
  • Designed for little hands to hold onto
  • Each and every WubbaNub is created with a love by a Mom

How WubbaNub is Born

New Mom Carla has an aha moment while on a family vacation. “With my newborn son, Bret, in tow, we looked forward to a relaxing week away from home,” she says. “Baby Bret, however, was unable to relax without the comfort of his beloved pacifier. His pacifier was difficult for his tiny hands to grasp, and he dropped it often. Faced with a tearful child, I desperately needed a way to ensure that he was able to keep his pacifier nearby without my help. His favorite soft plush toy caught my eye, and I grabbed the hotel sewing kit. In a moment of inspiration, I sewed his pacifier onto his plush, and the first WubbaNub was born.”

WubbaNubs can now be found in boutiques, specialty shops and major retailers across the globe, as well in hospitals, NICU and well-baby units nationwide.



Standard setting baby products 

Since MAM developed its first pacifier in Vienna in 1976, it has evolved to become a world leader in innovating and developing top quality baby care products for nearly 40 years. The company combines technological innovation, medical function and contemporary design to develop superior baby care products such as award-winning pacifiers, bottles, cups, teethers, oral care items and coordinating accessories that support a baby’s development from day one. Today, all MAM products are 100% baby safe: BPA-free, PVC-free, lead-free and CPSIA-compliant; and are used by families in over 60 countries and on five continents.


MAM recently joined forces with the United Nations Foundation’s Shot@Life Campaign, matching all gifts made to Shot@Life up to $25,000 during this year’s #GivingTuesday, which began on December 1. The Shot@Life campaign is rallying to support for polio immunizations around the globe. Polio, a disease that once crippled hundreds of thousands of children each year, is now 99% eradicated and only remains endemic in two countries, Afghanistan and Pakistan.

“Polio anywhere is a threat everywhere so we must remain diligent in our efforts to combat this horribly disabling disease,” says Devi Thomas, Director, Shot@Life campaign. “With support from MAM we hope to raise funding and awareness for polio so we can put an end to this disease for good.”

Last year, MAM helped support Shot@Life’s efforts to provide thousands of pneumonia vaccines to children in developing countries during the #GivingTuesday campaign.

“For nearly 40 years, MAM has created products that promote the healthy development of babies,” says Isaac Cohen, Vice President of Marketing. “Our partnership with Shot@Life will enable us to further support our mission and reach more children across the globe.”

121615_CRTPost_Hi-Res Shot@Life 0-6

Still Time to Support Shot@Life

All gifts made to Shot@Life from December 1 through the end of 2015 will go to support ending polio globally.

In addition to its $25,000 matching contribution, MAM has created a line of Shot@Life branded pacifiers. One hundred percent of the proceeds from the limited edition pacifier sales will benefit Shot@Life.


Jennifer Mitchell in as CEO

MAM recently promoted Jennifer Mitchell to the position of Chief Executive Officer for North America effective January 1, 2016.  Mitchell currently holds the position of V.P. of Sales for MAM North America and will succeed current CEO Fritz Hirsch who is retiring.  Hirsch will continue to act as an advisor to the company.


Soft and cuddly, these pacifiers are just the right size for little hands to grasp and hold.

091813_Wubbanub_PinkKittenMissing Pacifier Syndrome. A few years ago, new Mom Carla Schneider was hoping to enjoy her first vacation with her baby –and eventually, she did … after she found a way to soothe her little one’s non-stop fussing and crying. Crafty Carla put the hotel’s complimentary sewing kit to good use, attaching her baby’s favorite plush toy to a pacifier –and that’s what it took! Not only did she solve the “missing pacifier syndrome,” she created what is now known as The Original Plush Pacifier!

091813_Wubbanub_BabyGiraffeAward Winner. A Creative Child Top Choice Award winner in 2011, 2012 and 2013, WubbaNub pacifiers are not only loved by babies and their parents, but by celebrity moms, too. Available in children’s shops and online, distributed in hospitals, NICU and well-baby units nationwide, WubbaNub also won a National Parenting Seal of Approval Award in 2012.

Patented Design. Innovative Improvement. Made with a Soothie™ medical grade, Latex-free pacifier, WubbaNubs are BPA-, PVC- and phthalate-free and the durable one-piece construction won’t let germs hide in any nooks or crannies.

WubbaNub has created a reputation in the parenting and children’s industry for being dedicated to nurturing babies in the safest, healthiest way possible.

091813_Wubbanub_YellowDuckCarla’s patented design  is just the right weight and size, making it super easy for baby keep near the mouth. The plush animal not only helps, but adds a little comfort for baby and makes it easy for parents to find it in the car seat, baby sling, carrier, stroller or diaper bag!

Plus, they’re adorable! I do wish Carla would make a little goat version, though!