Reinventing Floatimini

092613_floatimini_07A popular children’s swimwear line returns, for girls only.

092613_floatimini_03Five years ago, Erie Chang and Sehee Kim dreamed up Floatimini, a fashionable clothing line focused on swimwear that inspired both girls and boys to have their own dreams. The bright colors, playful prints and unique patterns helped Floatimini to stand out from the rest, expanding from swimwear to a full complement of resort wear that included hoodies, wrap skirts, sun dresses, shorts and t-shirts.

092613_floatimini_04Now, these two Moms, designers, artists –and friends- are staying true to their original signature, re-introducing the brand to focus solely on girls ages six months to eight years.

Floatimini produces sophisticated, high-quality swimwear using the brightest technology: heavier weight, quick-drying fabric, ultraviolet and antibacterial protection and SPF-50.

092613_floatimini_01Find Her Beach. Erie and Sehee travel the world for the latest in trends, innovations and perspectives on what makes beachwear the best. Their goal is to create “the perfect pool print” -bright colors, up-to-date style, vintage sensibility, cute ruffles, sophisticated details and trims.

092613_floatimini_09In addition to stunning swimwear, these beach-loving designers also plan to feature bright cotton knit dresses in the 2014 collection.

  • Thanks to Daniela Vitali of DV REPS for re-introducing me! Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!

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