Che Rie Leggings

Fun, comfortable, stylish and Made in the USA!

051315_CRTPost_CheRieLeggings_03From the mind of textile designer Erie Chang, Che Rie NY leggings are redefining the classic legging silhouette with pop-art inspired designs, endless colors combinations and beautiful expressions of individual freedom.

Made for all ages – 4 to 16 kids as well as XS – L women (!)- Erie is making Che Rie for the kid in all of us.

“What would it be like if being comfortable also meant looking amazing?” asks the founder and former creative director of kids’ swimwear label Floatimini. “We focus more on movement, more on friends, and more on the ease of fun.”


Leggings are made from spandex in the USA, cut, sewn in house.

Reinventing Floatimini

092613_floatimini_07A popular children’s swimwear line returns, for girls only.

092613_floatimini_03Five years ago, Erie Chang and Sehee Kim dreamed up Floatimini, a fashionable clothing line focused on swimwear that inspired both girls and boys to have their own dreams. The bright colors, playful prints and unique patterns helped Floatimini to stand out from the rest, expanding from swimwear to a full complement of resort wear that included hoodies, wrap skirts, sun dresses, shorts and t-shirts.

092613_floatimini_04Now, these two Moms, designers, artists –and friends- are staying true to their original signature, re-introducing the brand to focus solely on girls ages six months to eight years.

Floatimini produces sophisticated, high-quality swimwear using the brightest technology: heavier weight, quick-drying fabric, ultraviolet and antibacterial protection and SPF-50.

092613_floatimini_01Find Her Beach. Erie and Sehee travel the world for the latest in trends, innovations and perspectives on what makes beachwear the best. Their goal is to create “the perfect pool print” -bright colors, up-to-date style, vintage sensibility, cute ruffles, sophisticated details and trims.

092613_floatimini_09In addition to stunning swimwear, these beach-loving designers also plan to feature bright cotton knit dresses in the 2014 collection.

  • Thanks to Daniela Vitali of DV REPS for re-introducing me! Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!

Live from KIDShow!


HUDSON’S co-founder Margaret Mobius and our team is hard at work shooting fashion from KIDShow, at the Bally’s Hotel in Las Vegas, NV, for our upcoming October/November issue.

They’re having a blast! Lots of buyers and others attending the Vegas extravaganza this year are telling Margaret they’re having a blast, too – getting a good amount of great business done.

That’s always a good thing!

Margaret, always the intrepid trade show attendee, is checking out the floor for the newest of the new – stuff she finds inspiring … and fun!

LaughingOutLoud01copyLaughing Out Loud, designed by ex-lawyer Mila Cole, who hopes to share with other parents styles that evoke the love, laughter and liveliness of her own two sons. Made for boys and girls ages 0 to 6, “It’s a real innovative line offering bright, whimsical styling with fantastic value,” says Margaret, “and it has a great name!” Mila’s designs emphasize comfort and quality and are made of high-grade Pima cotton sourced from her native Peru.


Margaret also popped in to the Hartstrings booth – the company is representing Little Maven by Tori Spelling. “They are having a great success with the line, landing all the major department stores they’ve targeted,” Margaret says, adding that folks need to stay tuned for a whole new PR approach coming soon!

Erie Chang and Sehee Kim are the fabulous team behind Floatimini, designing what they call “the sunny side of swim and resort wear.” Floatimini bathing suits are featured in our September issue, and Margaret says, “Erie and Sehee took a big chance and advertised for the first time with us, and they’re very happy. Their booth was busy all day long.”

HollywoodRanch01copyThe most fun Margaret had all day was at The Hollywood Ranch booth, where “small town charm, big city style” comes to life with what Margaret calls a funky little line that’s really bright and colorful. This past April, Jennifer Hill and Stephanie Capshaw opened their retail store in Rockwall, TX, where they say, “We hope The Hollywood Ranch will continue to dress and accessorize your newest ‘lil ranch-hands as long as we can because we know … Our Babies ROCK the Herd!”

Cowgirl Up, people!

And stay linked right here for more fashion revelations from Vegas!

-Janet Muniz