The Stella Cove Collection

A European collection of swimsuits to make the sun shine a little brighter and kids stand a little taller.

“When I was little I had a swimsuit, which had purple and cream horizontal stripes on it, plus the picture of s sailboat on the front,” Stella Cove’s Pia Lofdahl says. “I loved it. I remember it made me stand a little taller and the sun shone a little brighter when I wore it. It matched my happy holiday mood. I loved it.”

030916_CRT_StellaCove_cheetah_and_flowers_bikiniMade in Europe

Stella Cove is a line of exclusive, bright, beautiful swimwear and accessories made from high-quality material that stays vibrant, even in the harsh summer sun -and beyond.

Stella Cove style is bright beautiful prints in happy colors. Each swimsuit is made to last through beach vacations and beyond – pretty enough for a pool party when paired with matching kaftans, beach cover ups and even party dresses for an evening luau.

The collection includes swimsuits, bikinis, sun protection tops (also known as rashguards or surf guards), cover-ups/kaftans, leggings, canvas shoes, dresses and sunglasses; boys boardshorts and toddler sizes, too. There’s even “Matching for Moms.”


Swimwear fabrics have the European Oeko-Tex® Standard 100 certification, passing vigilant testing that guarantees style, comfort and safety, and complies with the lead content limits stated in the U.S. Consumer Products Safety Improvement Act (CPSIA).

030916_CRT_StellaCove_dress-with-flowers-for-girlsDresses with Flowers for Girls

“We started the Stella Cove collection with swimsuits only for girls but adding dresses is just irresistible,” Pia says.

Stella Cove traditional floral print dresses for girls in sizes 12 months to 16 years are also made in Europe using the highest-quality 100% woven cotton fabrics and attention to detail in every stitch, for a perfect finish. Matching swimsuits, bikinis and jumpsuits are also available.


Where to Find Stella Cove

Find beachwear by Stella Cove in Barneys, Nordstrom, Four Seasons Hawaii, Le Bon Marche Paris, Harrods London, Harvey Nichols Dubai, Beymen Turkey, NY PLaza Hotel NY, Four Seasons Mumbai, Four Seasons Hong Kong, Amanpulo resort of the Aman Resorts, Sandy Lane Barbados, Gerbera Korea, August Pfueller Germany, Soup Store Norway, Milla Milano Stockholm, Cotton Kids Spain to name a few.

Reinventing Floatimini

092613_floatimini_07A popular children’s swimwear line returns, for girls only.

092613_floatimini_03Five years ago, Erie Chang and Sehee Kim dreamed up Floatimini, a fashionable clothing line focused on swimwear that inspired both girls and boys to have their own dreams. The bright colors, playful prints and unique patterns helped Floatimini to stand out from the rest, expanding from swimwear to a full complement of resort wear that included hoodies, wrap skirts, sun dresses, shorts and t-shirts.

092613_floatimini_04Now, these two Moms, designers, artists –and friends- are staying true to their original signature, re-introducing the brand to focus solely on girls ages six months to eight years.

Floatimini produces sophisticated, high-quality swimwear using the brightest technology: heavier weight, quick-drying fabric, ultraviolet and antibacterial protection and SPF-50.

092613_floatimini_01Find Her Beach. Erie and Sehee travel the world for the latest in trends, innovations and perspectives on what makes beachwear the best. Their goal is to create “the perfect pool print” -bright colors, up-to-date style, vintage sensibility, cute ruffles, sophisticated details and trims.

092613_floatimini_09In addition to stunning swimwear, these beach-loving designers also plan to feature bright cotton knit dresses in the 2014 collection.

  • Thanks to Daniela Vitali of DV REPS for re-introducing me! Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!

Froufrou & Company

From “America’s Finest City” comes a new girl’s swimwear line for summer.

050113_Froufrou&Company_01Selena and Analia Reif tell me they’ve always had a fancy for frills and a knack for design. They’re both very passionate about their new venture together, Froufrou & Company, a chic brand of baby swimwear for girls ages newborn to four years.

Our bathing suit designs are for the un-apologetically girly-girl with a love of fun, frills and fashion.

Made in the USA. The high-quality swimwear includes handmade touches and whimsical details that make the suits truly couture. The San Diego, CA-based Froufrou & Company baby swimwear is designed and manufactured by the sister team in Southern California. From linings in contrasting colors and patterns to hand-sewn bows adorning all the suits, their high standards for craftsmanship, as well as attention to detail and an eye for design set Froufrou & Company girls swimsuits apart – fur shur.

050113_Froufrou&Company_03Included in the Summer 2013 collection are one-piece swimsuits, bikinis, swim caps and headbands, to add charm and nostalgia. The swimsuits are available in a range of sizes from 0-6m to 3-4T. Accessories are available in all sizes.

Purchase online at upscale boutiques. All items in the collection are ready for immediate delivery to retailers for the Summer 2013 season. Retailers can contact

050113_Froufrou&Company_02Froufrou & Company celebrates the innocence and girliness of childhood with posh swimwear that is unparalleled both in style and quality.

One Dynamic Duo. As little girls Selena and Analia were inseparable, and found many outlets for their creative energies; one of their favorite pastimes was playing dress-up in their mother’s most glamorous skirts and scarves.

050113_Froufrou&Company_logoReminiscent of their childhood days, the sisters created Froufrou & Company out of a love of all things sweet in life. Their collective degrees in economics, fashion and graphic design make them one dynamic duo ready to make waves with their design début this summer.