New lifestyle brand Atissu is on a mission to make everyday objects more lovely.
The début collection of contemporary boxed tissues from one of the UK’s newest lifestyle brands, Atissu, is quite distinctive. What we really like – experienced brand expert, packaging designer and creator Sam Dumont is pluck enough to include the kids’ rooms in her designs.
These days, parents are keen to complement the beautiful modern interiors of their homes with equally beautiful accessories – including tissue boxes. Why hide them when they look like this?
Desirable for the Design Conscious
“I hope you will love (as much as we do) and will agree that our tissue range is spot on for children’s bedrooms and playrooms,” Kerry O’Connor, who runs PR for the company, says. “These little boxes often sit next to carefully curated items like ornaments, prints and favorite toys; things that people have taken time, energy and money to source.” The launch collection of 12 new contemporary boxed tissues is designed and made in Britain, and the folks at Atissu work closely with like-minded suppliers to source materials sustainably.
“Parents tell us that there’s nothing available that they actively like, and certainly nothing that compliments their children’s bedrooms; their children just adore our new designs, we’ve been told!”
All About Atissu
Apart from choosing a fabulous name for a tissue company, Sam and her team like to work with select illustrators, artists, textile and graphic designers on original box designs that please the eye. For the premiere children’s collection, they collaborated with illustrator duo Loopz art. Four different boxes are available with four little buddies on each side of each box, totaling 16 cute but cool characters: Fox & Co, Tiger & Co, Bear & Co and Panda & Co. The box designs are printed on matt board from well-managed forests so as to not compromise on sustainability or quality. “We print locally in London using only vegetable based inks and water based varnishes,” Kerry tells me.
All About the Tissues!
For those little delicate noses, the tissues are made from 3-ply super-soft FSC material.
In addition, Atissu has just launched a beautiful new collection of Giclee prints. As Sam likes to say, it’s just “a little bit of lovely every day.” Available wholesale and online.
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For six seasons, millions tuned into reality TV’s Tori & Dean and saw the couple’s good friends who became known as The Guncles (the words gay + uncles combined) to their kids. Throughout the years, fans tuned in to be a part of Bill Horn and Scout Masterson’s commitment ceremony as well as their efforts to adopt a child of their own. In 2010, with the help of IAC, daughter Simone Lynn became part of the family, which grew again in 2014 with the addition of son Bosley Jo.
“When our friends at LÍLLÉbaby suggested we create our own custom print to be featured on their popular carriers, we knew we wanted to design a bold, geometric print that was cheerful, sophisticated, and unique,” The Guncles say. “We are proud to be able to use this project to benefit a charity near-and-dear to our hearts – the Independent Adoption Center.”


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