From “America’s Finest City” comes a new girl’s swimwear line for summer.

Selena and Analia Reif tell me they’ve always had a fancy for frills and a knack for design. They’re both very passionate about their new venture together, Froufrou & Company, a chic brand of baby swimwear for girls ages newborn to four years.

Our bathing suit designs are for the un-apologetically girly-girl with a love of fun, frills and fashion.

Made in the USA. The high-quality swimwear includes handmade touches and whimsical details that make the suits truly couture. The San Diego, CA-based Froufrou & Company baby swimwear is designed and manufactured by the sister team in Southern California. From linings in contrasting colors and patterns to hand-sewn bows adorning all the suits, their high standards for craftsmanship, as well as attention to detail and an eye for design set Froufrou & Company girls swimsuits apart – fur shur.

Included in the Summer 2013 collection are one-piece swimsuits, bikinis, swim caps and headbands, to add charm and nostalgia. The swimsuits are available in a range of sizes from 0-6m to 3-4T. Accessories are available in all sizes.

Purchase online at upscale boutiques. All items in the collection are ready for immediate delivery to retailers for the Summer 2013 season. Retailers can contact wholesale@froufrou.co.

Froufrou & Company celebrates the innocence and girliness of childhood with posh swimwear that is unparalleled both in style and quality.

One Dynamic Duo. As little girls Selena and Analia were inseparable, and found many outlets for their creative energies; one of their favorite pastimes was playing dress-up in their mother’s most glamorous skirts and scarves.

Reminiscent of their childhood days, the sisters created Froufrou & Company out of a love of all things sweet in life. Their collective degrees in economics, fashion and graphic design make them one dynamic duo ready to make waves with their design début this summer.

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