An exciting and new, 100% certified cotton clothing line for kids.
When Anna Hesemenn and Naomi Wells meet while living in Uganda, they enjoy a mutual admiration and curiosity for the fabulous cotton available in this African country. Together with Cotton Made in Africa (CmiA), they create a company that makes children’s clothes with respect to the planet, the environment, the development and empowerment of people, and the fabulous raw materials they use. With social responsibility and good ethics at its core, their company ensures the entire production process supports the Ugandan people who make the clothes – from the farmers to the seamstresses.
Cooee is a new, sustainable kids clothing brand that makes beautiful everyday clothes for children ages two through seven. All garments are made exclusively from 100% CmiA-Certified African cotton grown and produced in Uganda. Anna and Naomi – who still live in Uganda – personally ensure the integrity of the field-to-fashion production line, working closely with artisans to make a positive impact. Cooee Kids also features unique hand-drawn print designs that engage a child’s imagination.
“We are both hugely excited to launch our first Spring Summer collection,” Naomi says. “It’s a dream come true for us. We care about our planet and how we leave it for future generations. Parents across the globe care more and more about where their children’s clothes come from and we are one of a handful of brands that can guarantee their fabrics provenance. We manage the entire production process first-hand and ensure every single garment meets our stringent measures.”
Cooee Kids’ SS18 collection of dresses, skirts, t-shirts and shorts brings to life things that make kids smile. The girl’s hero piece is the sky-blue monkey love dress that features a montage of monkeys printed around the neckline. Boys can choose a from a t-shirt printed with a mischievous crocodile on a bicycle, to a surfing monster catching a big wave.
Cotton Made in Africa (CMIA) is an initiative of the Aid by Trade Foundation (AbTF) that helps smallholder cotton farmers improve living conditions in Africa for both themselves and their children. Child labor, dangerous pesticides and genetically modified cotton are strictly forbidden. Smallholder farmers get a fair and timely payment and are trained in modern, efficient and sustainable cotton farming practices. This helps the farmers to generate higher yields and incomes.
Anna and Naomi introduced their first Cooee Kids collection to the UK and German children’s markets in early March. When will it be available in the States? Ask them, right here.
- Children’s Retail Today publishes new articles each week about innovative, imaginative and inspiring products for children. Contact me today with your great idea!