Good Art Is Everything
Under the direction of founding artist Taylor Swope, lifestyle brand Little Hippie creates art you and your children can wear, enjoy in your home or send to friends and family. In her words,
We are adventurers, cosmic explorers, radical dreamers, and flower children.
We are creatures made of love and we make the world our playground.
We are artists, crafters and designers; every day creators.
Founded in October 2002, Little Hippie is known as a community voice, fostering creativity to nurture the magic inside all of us, at any age. As a long-time licensee of the Grateful Dead, Little Hippie has an expert understanding of a devoted fanbase, establishing a genuine connection with them as well as new fans who share their stories and are looking for new merchandise.
Little Hippie & The Jim Henson Company
Recently, The Jim Henson Company signed Little Hippie as apparel and home goods licensee, to create new lines of merchandise featuring beloved classic brands Labyrinth and Fraggle Rock. The lines include infant and toddler apparel, adult apparel, accessories and home goods for direct and online sales, as well as selected specialty and mid-tier retail locations nationwide. Apparel sizes range from infant, toddler and youth with coordinating adult styles. The home goods line will include Little Hippie’s signature woven cotton blankets, fleece blankets, tapestries, bed linens, posters; the accessory collection will include pins, tote bags and hats.
“As someone who grew up watching Fraggle Rock,” Taylor says, “I can attest to how much these characters mean to our existing customers who already want to pass on to their children Jim Henson’s valuable lessons of friendship, understanding of others and interconnectedness. No other creator aligns with our company values more, and I am thrilled to have the opportunity to learn from Henson’s imagination through developing art from his characters.”
The collection launched this past July at the Museum of Pop Culture’s retrospective Jim Henson Exhibition in Seattle. Products are now available at LittleHippie.com with further retail placement throughout Fall 2017.
“Fraggle Rock was created to encourage and celebrate acceptance, tolerance and diversity in the world. Little Hippie is a perfect partner, sharing these core ideas and bringing a uniquely creative vision to these new merchandise lines,” Nicole Goldman, Executive Vice President of Marketing and PR for The Jim Henson Company, says. “Fans will dance their cares away with Taylor’s imaginative designs and products that reflect the joy and irreverence of this beloved brand.”
- Children’s Retail Today publishes new articles each week about innovative, imaginative and inspiring products for children. Contact me today with your great idea!