Blu & Blue New York


Premium denim, redefined for kids. 

Since its launch in December 2015, retailers, customers, parents and kids are instantly taken by Blu & Blue, which has also built a wildly successful following among influencers and celebrity fans, too. Blu & Blue founder Aaina Jain leverages her family’s 35-year reputation in manufacturing quality denim to produce clothing for babies and toddlers that is versatile enough to wear all year long. Blu & Blue’s seasonal collections are contemporary, fashion-forward, comfortable pieces that are safety-tested, adorned with hand embroideries, denim techniques and washes. The denim in also combined with different fabrics, for a new, unique look for each garment. The super-soft yet durable apparel stands up to active playtime.

Company Mission – Do Denim Right #BluDoneRight

Blu & Blue is well-designed, mindfully-made and contemporary, with quality you can feel.  “Each Blu Product is made with you in mind – a quality conscious, fashion forward parent who values well designed, elegant and sustainable clothing for their children,” Aaina says in an interview with Home Business magazine. “Each product is thoroughly quality checked and given the Blu seal of approval before it is packaged and shipped directly to you.”

All Blu & Blue fabrics are free of lead, phthalates and flame-retardants. Every step of the design and manufacturing process is conducted in-house. Each Blu Product is thoughtfully designed, cut, stitched, ripped and repaired and washed at the company’s own state-of-the-art sustainable and eco-friendly manufacturing and washing facility. Special softeners and treatments are used to make the fabrics butter-soft for extra comfort, luxurious texture and look. The company also uses “saliva friendly” fabrics that are pre-washed for a safe and super soft garment.

The company says its strength lies in “our passion and commitment to deliver quality.” Retailers – check out Blu & Blue’s launch of the new Fall/Winter 2018 Collection at Children’s Club January 7-9!

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