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Avalina – A Children’s Boutique


Sales events go live every Monday at this new shopping experience for … anyone with a passion for children’s fashion!

Avalina – A Children’s Boutique is a flash sale site that features clothing, shoes and accessories for girls and boys in sizes newborn to 8/9. The newly launched family business was founded by two sisters shortly after a sassy little trendsetter (aka co-founder Inna Shamis Lapin’s adorable daughter) was born into the family.

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Always A Reason to Shop

New sale events go live every Monday, so there’s always a reason to shop –at prices up to 60% off. Shoppers sign in and become members, and right now, shoppers can enjoy free shipping on all orders over a certain dollar amount as well as 10% off all first purchases. Sounds like a deal!

“Our favorite thing to do is offer customers the latest trends and styles that they likely won’t find in a typical children’s clothing store,” Inna tells me. “We want others to share in our guilty pleasure of flash sale shopping.”

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Inna and her sister work in the beauty and lifestyle industries, and both of them are obsessed by the latest trends and enamored with all the new ways fashionistas like them can shop these days. “When we looked around for that same experience shopping for kids, we were often frustrated by the lack of selection in both traditional clothing stores and the online shopping experiences. So, we set out to create a boutique that would allow us to do for children what we’ve been doing for ourselves,” they say.

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Avalina has been “open” for a little more than a month and already the sisters are seeing success! “The joy has been in getting so much support from our customers,” Inna says. “To think there are many options for online shopping and yet our customers come back to us week after week to check out what’s new for their kids – that brings us great joy!” They also love hearing their customers’ suggestions on what brands they’d like to see on AvalinaBoutique.com as well as site improvements.

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Social Connections

Followers can find AvalinaBoutique.com on FacebookInstagram and Pinterest. Inna says, “The beauty of using social media nowadays is being able inform our customers quickly about our Sale Events, specials we may have running, and to give them the opportunity shop directly from some of these social media channels. Social media also allows us to share some of what we love, and that includes great parenting-related articles, recipes and more.”

Tips for Toy Safety


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This infographic is brought to you by the Family Security Plan®, which has been working in the credit union movement since 1973. The folks at FSP remain committed to uniting the nationwide community by bringing valuable information about the lives of over 400,000 credit union members who know us, like us and trust us to provide them and their families the foundation for a secure future. For more information on The Family Security Plan® portfolio of supplemental insurance products, visit at www.familysecurityplan.com.

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Matthew’s Child


“It is our belief that it takes a community to raise a child. Everyone is involved, be it parents, social workers, teachers, therapists, neighbors, friends or coaches. Not everyone is called to take children into their home; but those that are need support from others. A friendly word of encouragement or a cup a coffee; a night out to go on a real date; to feel supported by members of their communities as they work together to make a difference for children and families. You are the answer to that need.”

Matthew’s Child supports, advocates, educates and enhances the adoptive community, assisting foster children in Virginia’s Roanoke Valley with programs such as:

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Eden’s Closet – this foster care closet is available for new placements; when a child outgrows old clothes; back to school; or for children to stock up on clothes before they return home to their families.

First Night Meal – when you accept a new placement into your home, those first few nights can be hectic. Contact Matthew’s Child for a family meal or gift cards to local restaurants, and take the stress off dinner.

Car Seat Swap – if you accept a last minute placement and need a car seat, Matthew’s Child will provide a brand new car-seat, and request that you purchase a brand new car-seat when you are able to, and donate back to Matthew’s Child and pay it forward to other families in the future. “We cannot provide used car seats, so families replenishing our supply of new car seats are what make this program successful,” Director Melanie Couch says.

Until recently, Matthew’s Child has stayed anonymous.

“We bless people from the shadows, simply to encourage and support,” Melanie says. “The need is growing, and as a result, our resources must grow with it. We are looking to partner with other non-profits that have a like mind in goals. We would like to simply make a connection to see if our organizations can work together to assist the foster children in Roanoke Valley of Virginia.”

Community – Helping – Community

Matthew’s Child also creates a variety of Family Survival Kits for, well –everyone involved:

Kids – When a child first comes into foster care, they provide everything from basic baby essentials in a diaper bag, to hygiene products for teenagers.

Foster Parents – When they can, they provide gift baskets complete with a full date night package to say thanks for all foster parents do for their kids.

Workers – Like the foster parent baskets, they like to “love on” local workers who support adoptive families. They encourage nominations.

Family – Family survival kits promote attachment and togetherness and usually contain family activity gift cards, family games, etc.

Trainings – Matthew’s Child offers a wide variety of trainings both in the community, and at local agencies, partnering with area professionals.

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For a person who indeed has a passion for children’s fashion –I have no children of my own to shower with love. I’ve thought about adoption many times in my life. Matthew’s Child offers meals for families with new placements; gifts for children entering the system; support and love for families and parents; a swap option for needs a foster family may have, like kids clothing or furniture; and random acts of kindness for parents, kiddos and social workers who are making a difference every day.

If you live, run a business or a non-profit in the Roanoke Valley are and are interested in supporting your adoptive community, get to know the folks at Matthew’s Child.

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Sing Your Name WV


West Virginia-based Sing Your Name creates a variety of gifts for children that are personalized with music. Special music. Singing-Your-Child’s-Name kind of music. The kind of gifts that make children smile and feel very special.

“My daughter Allysa and I have been partners in this venture for a little over a year,” Rebecca Kesling tells me. Rebecca launched the company after she gave her grandson, Anders, a little green puppy that sang and spoke his name for Christmas.

“He carried his little green puppy around by the neck everywhere he went, and at night, the little green puppy cuddled with him in his bed,” Allysa says. “Seeing his eyes light up at the sound of his name got his Grammy’s gears turning.”

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The Company That Makes Children Smile

The folks at Sing Your Name West Virginia believe children should be nurtured as very special individuals. “Every child feels special when his or her name is associated with a cherished gift from someone who loves them enough to choose a gift that sings out their name. It makes them giggle, it makes them happy, it makes them smile.” It makes adults smile, too.

102815_CRTPost_music_for_mePersonalized music CDs, movie DVDs, alarm clocks, Plush Create-A-Critters, name poems, growth charts, Tiny Twins dolls and more. Ideal for birthdays and special occasions, with personalized songs they can sing along to, they can learn their ABCs and numbers from; make your child the star of a Storybook CD; create a plush toy and add a song, a sound or a scent. Personalized lullabies for babies, birthday songs, even songs to learn a morning get dressed routine. Tiny Twins are perfect for personalizing your work desk, cell phone, car’s rear view mirror or the top of a wedding cake. Creations are limited to nothing but your imagination.

102815_CRTPost_SingYourName_clockVisit the company on Facebook, Twitter or Website and sign up to receive newsletters with discount savings.

Macaroni Kid


Have you heard about Macaroni Kid?

I’ve been enjoying a free subscription, and it looks like a great resource. Macaroni Kid publishes weekly, hyper-local e-newsletters and websites featuring events, activities, products and places for moms, kids and families. Joyce Shulman and Eric Cohen created Macaroni Kid with two goals in mind: to enrich communities and empower moms.

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Enriching Communities

Macaroni Kids connects local families with the libraries, schools, rec centers, community centers, organizations and businesses that create programming and fun for kids. They host local events and parties and connect with their communities through social media.

On top of 500+ local editions, Macaroni Kid publishes seven national editions focused on special interest content:

  • Macaroni Kid Family Travel
  • Macaroni Kid Family Fitness
  • Macaroni EATS for the family foodies
  • Macaroni Kid Family Safety
  • Macaroni Stork
  • Macaroni Military Family
  • Macaroni Kid National

Empowering Moms

The company empowers moms by giving them the tools, training and the platform to build a publishing business that can become a force for good in their communities.

Macaroni Kid Publisher Moms

Each community is managed by a local Publisher Mom or Dad. They know their local communities and their local communities know them. And they’re more than happy to let everyone know about the amazing opportunities available to the neighborhood via Macaroni Kid publishing. To learn about becoming a Macaroni Kid Publisher, email Team@Macaronikid.com.

Want to learn more?

Receive a free weekly e-newsletter highlighting all the great things for kids and families to do in your community, subscribe HERE. To partner with Macaroni Kid to connect your brand with moms across the nation, email Eric Cohen at eric@macaronikid.com.

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LÍLLÉbaby & The Guncles


A new baby carrier that celebrates adoption – Benefits the Independent Adoption Center

Popular baby carrier maker LÍLLÉbaby and The Guncles (aka Bill Horn and Scout Masterson) are collaborating on an original, new, limited-edition baby and doll carrier to celebrate adoption. The bold geometric print is available now on LILLEbaby.com and Amazon.com. A portion of the proceeds from sales will be donated to the Independent Adoption Center (IAC), a national non-profit adoption agency.

Who are The Guncles®?

100715_CRTPost_LILLEbaby The Guncles doll carrier Simone2For six seasons, millions tuned into reality TV’s Tori & Dean and saw the couple’s good friends who became known as The Guncles (the words gay + uncles combined) to their kids. Throughout the years, fans tuned in to be a part of Bill Horn and Scout Masterson’s commitment ceremony as well as their efforts to adopt a child of their own. In 2010, with the help of IAC, daughter Simone Lynn became part of the family, which grew again in 2014 with the addition of son Bosley Jo.

100715_CRTPost_LILLEbaby The Guncles All Seasons Bosley“When our friends at LÍLLÉbaby suggested we create our own custom print to be featured on their popular carriers, we knew we wanted to design a bold, geometric print that was cheerful, sophisticated, and unique,” The Guncles say. “We are proud to be able to use this project to benefit a charity near-and-dear to our hearts – the Independent Adoption Center.”

With a fresh box of crayons and a blank sheet of paper, The Guncles created the colorful print by hand, an expression of the joy and love that adoption has brought into their lives.

“We are excited to announce this beautiful new collection and love this bold, one-of-a-kind print created by Bill and Scout,” LÍLLÉbaby President Lisbeth Lehan says. “We followed their adoption process last year, and it feels very special to be able to assist them in giving back to the organization that made their family.”

Benefits of Babywearing

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“Wearing your baby is an amazing experience that serves you and your baby in so many ways,” Lisbeth says. “There are many benefits of babywearing, not the least of which is that it promotes bonding and attachment. Many social workers recommend babywearing as an effective way for new adoptive parents and children to bond. LÍLLÉbaby is thrilled to be a part of that essential bonding process and further support it through this collaboration.”

100715_CRTPost_LILLEbaby The Guncles Airflow Product ShotAll proceeds that The Guncles earn from the sale of this limited edition run of LÍLLÉbaby carriers will be donated to the IAC and LÍLLÉbaby is matching their donation. IAC plans to use the donations to assist adoptive parents with above expected or anticipated expenses, such as legal and medical fees.

“What a great and creative way for Bill and Scout to pay-it-forward to other adoptive parents with the help of LÍLLÉbaby’s wonderful products,” says Ann Wrixon, IAC Executive Director.

IAC is the largest open adoption agency in the country, facilitating adoptions in 49 states, and fully licensed with offices in California, Connecticut, Florida, Georgia, Indiana, New York, North Carolina, and Texas. Since opening in 1982, the IAC has successfully placed over 4,000 newborns with families in the United States. “The IAC is so grateful for their generosity.”

Good news for fans, too – The Guncles are currently in development on their own reality TV show.

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Ollie & Olina


When you’re expecting, you can expect to remember it for a lifetime.

“I launched Ollie & Olina to deliver a little piece of function and beauty to new mothers,” Founder Erika LaPean says. “They deserve a memento of their children’s first months.”

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Ollie & Olina is a brand new collection of heirloom-quality baby quilts, bibs and burp cloths designed “to be used today and cherished tomorrow.” The collection features 100% cotton and cotton terry paired with the exclusive “Hello, Bear” woodland-inspired prints by designer Bonnie Christine. Each beautifully crafted item is designed to endure everyday use while retaining its keepsake status –quite a feat, I might add- the absorbent premium cotton and faux-chenille design maintains its tactile softness with each washing.

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“The journey of parenthood spans many memories – from the time we bring our children home from the hospital to when they start their own family,” Erika says. “Wouldn’t you want to have a lovely keepsake as a poignant reminder of those cherished moments?”

Quality That Matters

The folks at Ollie & Olina believe that the Earth matters and that moments matter. They also believe in packaging it all up into one unforgettable gift.
Ollie & Olina quilts measure approximately 30 by 40 inches and are available in a variety of wilderness-oriented designs that delight, with prints that feature bears, bucks, leaves and morel mushrooms. A matching newborn bib and burp cloth completes the collection. The three-piece set comes in an elegant gift-ready box.

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A trio of Ollie & Olina baby bibs in complimentary prints are available in newborn size eight by 10 inches or toddler size 10 by 13 inches. All bibs have plastic double-snap closure at the neck. Burp cloths may also be purchased in a set of two coordinating prints. An ideal practical yet lovely baby shower gift, these sets are packaged in gift-ready boxes as well.

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By ethically sourcing the highest quality materials and proudly manufacturing in the United States, Erika and the team at Ollie & Olina hope their products will give families lasting memories that will be passed down for generations. Available at www.ollieandolina.com.

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Ju-Ju-Be Intl


The fun & functional changing bag company goes international – now available in Europe & Australia.

 

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Ju-Ju-Be diaper bags are built to fit everything baby needs, while being stylish and fun for Moms and families. Now, the company is Celebrating 10 Years with a huge announcement: with a new office and warehouse in The Netherlands, mothers, fashionistas and existing Ju-Ju-Be fans will be able to purchase products at the web shop, www.ju-ju-be.com/europe, and at selected e-tailers and retailers across Europe. In addition, Ju-Ju-Be will also be available to purchase online in Australia via www.ju-ju-be.com. The current collection, regularly published limited editions, product updates and new prints will all be available.

Ju-Ju-Be Intl has been creating a passionate community by making it an exceptional experience to own a Ju-Ju-Be changing bag. Combining top quality materials, smart technology and outstanding service, Ju-Ju-Be changing bags have much more to offer than machine washable and stain repellent materials, crumb drains and antimicrobial linings – they are also funky, fashionable and fun to own.

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Design collaborations with pop culture iconic brands like tokidoki and Hello Kitty have made Ju-Ju-Be bags and accessories worldwide collector’s items, with full production runs selling out in hours. The Ju-Ju-Be community exchanges their experiences globally via Facebook, through Pink Room, the international forum, as well as on Instagram and Pinterest.

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Features that mom and baby will love. Customers say if you want the best diaper bag, the cutest diaper bag or the most functional diaper bag, there’s only one place to go … Ju-Ju-Be. The Costa Mesa, CA-based company did start with diaper bags, and now has expanded into purses, handbags, tote bags, shopping bags, laptop bags – all sorts of other bags that will make your friends jealous.

Congratulations, Ju-Ju-Be – Here’s to many more years of success! 

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Kaskey Kids


Toys kids love to play with and parents like to top the birthday cake with.

The Kaskey Kids toy company produces high-quality sports action figures for imaginary play. Kaskey combines kids’ love of action figures and sports, designing their “Guys” with one goal in mind… to encourage countless hours of imaginary play in sports loving children.

Kaskey has done their homework.  When kids engage in “open-ended” play with no defined expectations or fixed rules, their social, emotional and cognitive development benefit, according to research studies.

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“Knowing that my toys are chosen, loved and played with, even with all the high tech electronic options out there, is very satisfying.”

-Christy Kaskey

In 2002, Christy Kaskey, designed the perfect toy for her sports loving kids, inspired by the appeal of classic action figures such as Army Men, Super Heroes and Cowboys ‘n Indians and the modern value these toys have of open-ended, child-driven, fun and imaginary play. Now the company has Football, Hockey, Soccer, Baseball and College Sports Action Figures, Soccer Girls Action Figures, Go Go Sports Dolls and more.

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Each toy in the Kaskey Kids line is recognized in the toy industry for the creative and imaginative play they inspire, including the Oppenheim Toy Portfolio Gold Seal Award, Learning Express Best Toy Award, National Parenting Award and Creative Child Magazine Preferred Choice Award, among others.

After more than a decade in business, a trend that Christy hopes will continue is the gender neutral way many of her customers view her toys. “We knew Soccer Girls would be a hit for 3-8 year old girls, but I have been thrilled to hear that so many fathers are spending time with their daughters using Football Guys, Hockey Guys and Baseball Guys,” she says. “Playing with our toys is a great way for a parent to pass on the love of a sport and in some cases explain the rules.”

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Plus, Kasey Kids toys have also inspired parents to liven up kids’ birthday parties and celebrations with the “Guys” as well. And the festivities don’t have to be just for kids: InStyle Magazine has featured Kaskey Kids action figures in several articles, including one about a centerpiece for a Super Bowl celebration!

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b.box


This Aussie company is introducing their award-winning collection to the U.S.

Dannielle Michaels and Monique Filer founded their Australia-based company b.box in 2007. Their award-winning collection of innovative everyday baby essentials includes The b.box Travel Drying Rack, The b.box Essential Sippy Cup, The b.box Essential Diaper Wallet, The b.box Essential Baby Bottle and Dispenser, The b.box Essential Diaper Caddy, The b.box Essential Travel Bib and Flexible Spoon, The b.box Essential Snack Pack, The b.box Essential Mesh Feeder and The b.box Essential Baby Spoon. Phew, that’s a lotta b.box-es!

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The b.box Diaper Caddy is a portable diaper changing station available in five designs and colors. Parent have everything they need for diaper changing wherever they are around the home. Great space saver for apartment living and ideal for two story homes. Also makes for an ideal art caddy or home organizer. Just pop a tissue box in where the wipes box goes.

  • Easy clean eco-friendly PU leather, inside and out
  • Space for wipes box
  • Large drawer for storing bits and bobs
  • Removable divider for added flexibility
  • Wipe clean change mat

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The new Neon color collection of the b.box Sippy Cup features five vibrant neon colors of sippy cup with its innovative weighted straw that lets tots drink at any angle the cup is tipped.

  • Easy grip handle
  • Simple flip top lid
  • Leak proof
  • Dishwasher safe
  • Replacement straws and cleaning brush available separately

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The b.box Travel Drying Rack is a compact drying rack that’s small enough to fit in your diaper bag and large enough to hold six baby bottles. It’s also designed to provide a hygienic surface to dry baby gear at home or on the go.

  • Raised ridges provide ideal position to dry teats and pacifiers
  • Dishwasher safe, (top rack only)
  • Available in 4 delicious colors: blueberry, raspberry, apple and grape
  • BPA, Phthalates and PVC free

Looks like the b.box team is always busy dreaming up new and innovative ways to make the lives of parents all over the world easier!