Bloom underwear

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Bloom Kids Essentials


They’ve got kids’ backs … and their bottoms (hee-hee)!

The business of children’s underwear demands attention, especially for the girl who can’t abide creeping, pinching or shifty undies. The folks at Bloom Kids Essentials provide girls with top of the line, eco-friendly underwear that stays put. They’ve been making comfortable kids underwear since 2009 and launched this new organic line in 2017.

Made from the softest organic cotton for the ultimate in comfort and function, Bloom Kids Essentials are a sanity-saver for parents who’ve endured tantrums and fits, and for kids who go commando because they can’t stand the skin-crawling discomfort of regular underwear. With flat-lock seams and smoothie-soft waistbands, these undies “cater to the discerning tush that appreciates a wedgie-free existence with unmatched comfort and state-of-the-art design.” Kids seem to agree.

“It’s like wearing fluff on my butt.”

            -Qynne, 4 yrs

Mainstream fabrics can be full of harmful ingredients, so the softer-than-soft organic cotton, eco-friendly dyes and water-based inks used to manufacture Bloom Kids Essentials keep it good for the environment and great for your kids – with comfort, sustainability and style to boot. Less chemicals equals healthier bodies, after all.