Wear Your Imagination.

Jaimee Newberry is co-founder and CEO of Picture This Clothing (made with love in Las Vegas), a company that lets kids and their parents design their own clothes.

She’s also Mom to daughters Sophia and Zia and her company has a wonderful back story:

“One winter break, Zia draws a picture of a rainbow dress. When I see it, I excitedly say, ‘I can make that!’ Nearly $100 of fabric and 12 hours of work later, Zia puts on the finished dress and exclaims, “I’m wearing my imagination!’”

And so, a fabulous tagline is born. After seeing Zia’s excitement, Jaimee sets out to make it possible for other children to experience the gift of wearing their imagination. Her first challenge is getting the cost down to something that could be practical for everyone. It is her boyfriend who comes up with the big idea of transforming kids’ artwork directly into their own custom-designed clothes.

“Picture This Clothing was born through this story of fun, creativity, and love right in our own home,” Jaimee says. “Thanks to an amazing growing team, we are proud to share it with you and your family.”

How It Works

• Print & Design – Print out a template and watch your kids unleash hands-on imagination
• Picture This Magic – Send a good picture of the artwork and Picture This will bring it to life
• Rock Your Creation – Wear your imagination out loud with your amazing one-of-a-kind piece of art

Kids (and Big Kids) can create dresses and t-shirts; there’s also an option to create a personalized gift certificate and birthday cards. You can also shop their ready-made designs, too.

Picture This also offers party kits that make the experience of designing your imaginative clothing a crazy-fun group activity. They have all the materials to help you plan the event, including invitations, prep-checklist, supplies, themes and an RSVP guest list. Print out as many free t-shirt and dress templates as you need, take lots of photos and be sure to get your party discount code as well as tips on how to photograph.

Sounds fantastically fun!

• Children’s Retail Today publishes new articles each week about innovative, imaginative and inspiring products for children. Contact me today with your great idea!