blogs for children’s retailers

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DockATot


Award winning invention releases three new cover patterns in the United States.

DockATot is a simple, elegant solution for multitasking parents who need a safe spot for their little ones anywhere, anytime. The unique shape and design of DockATot allows baby to comfortably chill, play, rest, snuggle, log in tummy time and get diaper changes.

Designed in Sweden in 2006, made in Europe and launched in the U.S. in 2015, DockATot baby docking stations provide the ideal hygienic microclimate for babies, with a feel that mimics the womb. All materials used are sourced from top-quality suppliers, tested and proven free of harmful substances.

The company makes the DockATot in two sizes and are lightweight, portable and created with traveling in mind, with rail-like sides for safe, sweet dreams for children transitioning into a bigger bed:

  • Deluxe+ – the ultimate docking station for babies’ ages 0-8 months old or 5-22 lbs.
  • Grand– provides a snug spot for little ones ages 9 to 36 months

In January 2019, three of DockATot’s stylish new cover prints will be available to consumers for the first time. For a modern touch, DockATot is launching two Buffalo Plaid styles in natural and charcoal, as well as a new Black Marble addition to the Stone collection. Far from décor du jour, Buffalo Plaid and Stone are contemporary designs that exude a sense of luxury and will stand the test of time. The new styles were recently unveiled at the Kind + Jugend Show in Germany and will be available at fine retail stores nationwide and on DockATot.com.

“Love and luxury have been exhaustively incorporated in the design process, with my own children in mind.”

Founder Lisa Furuland Kotsianis was inspired to create something new in the baby and children’s industry when my first son was born. “We believe that every baby deserves to be surrounded in a comfortable environment every day of their lives,” she says. “There is simply nothing else like it on the market that allows mothers to feed, soothe and bond with their baby.”

Thanks to the perfect marriage of style and functionality, DockATotⓇ has become increasingly in demand by parents around the world and has won many awards, including the prestigious British Junior Design Award, “Best Of” The Bump and “Most Registered Product 2017” from Babylist.

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My Singing Monsters


Get ready for plush toys, home décor, collectibles and electronics accessories!

My Singing Monsters is a beloved, critically acclaimed game on the App Store and Google Play, with more than 70 million players worldwide. The free-to-play family-friendly title explores rich and intriguing worlds as players engage in discovery, creativity and delight by breeding and feeding Singing Monsters to build unique melodies.

My Singing Monsters is produced by mobile gaming company Big Blue Bubble. For more than 10 years, Big Blue Bubble has been creating fun, innovative, engaging and award-winning games that inspire creativity and encourage people of all ages to embrace their playful side. Big Blue Bubble’s commitment has earned the studio recognition from prestigious organizations around the world, including awards from Deloitte, BAFTA and IGN for economic growth, people’s choice and editor’s choice, respectively. My Singing Monsters.is the studio’s top-grossing flagship franchise.

Big Blue Bubble, partnering with Vancouver, Canada-based multimedia entertainment company Wind Sun Sky and The Walking Dead producer Skybound Entertainment, has licensed the My Singing Monsters gaming app property to FanWraps Inc. to produce a line of automotive, home décor, collectibles and consumer electronic accessories.

In addition, the troika has also licensed My Singing Monsters to Commonwealth Toys to produce a complete line of plush toys in all sizes for the global market.

Everyone involved is thrilled.

“With their strong fan-centric pop culture licenses, we know FanWraps will deliver quality products for our brand,” says Catherine Winder, CEO of Wind Sun Sky and producer of the game’s animated series. “We’re also excited to bring our plush toy program to life for our fans and collectors by working with Commonwealth Toys.” Catherine is known for her work at LucasFilm and on The Angry Birds Movie.

My Singing Monsters has a significant library of user-generated content with over 150 Million views on YouTube, which gives FanWraps a large audience to reach with collectibles. An automotive wrap and decal company at its inception, FanWraps has moved into the consumer electronics, home décor and collectibles market, producing a wide variety of product types customized by a licensed property and specializing in new category development.

“We’ve been keeping our eye on this property for a while and see incredible retail toy and collectible potential for both the game and future animated series,” says Alec Kessler, Executive Vice President of Commonwealth. “This brand has an enormous following and massive fan engagement.” Commonwealth Toy’s portfolio includes properties such as Angry Birds, Sponge Bob, JoJo Siwa, Paw Patrol, Fingerlings, Smooshy Mushy and many more.

The first FanWraps merchandise will be introduced for the 2018 holidays while the first Commonwealth Toys characters will also roll out in time for the 2018 holidays, offered through e-commerce and at select retailers. The plush toy line will continue to build a collection of characters in a variety of sizes with plans to incorporate the musical abilities of the monsters.

These deals are brokered by Alita Friedman, CEO of Alita’s Brand Bar, and licensing agency for the My Singing Monsters franchise.

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Bloom Kids Essentials


They’ve got kids’ backs … and their bottoms (hee-hee)!

The business of children’s underwear demands attention, especially for the girl who can’t abide creeping, pinching or shifty undies. The folks at Bloom Kids Essentials provide girls with top of the line, eco-friendly underwear that stays put. They’ve been making comfortable kids underwear since 2009 and launched this new organic line in 2017.

Made from the softest organic cotton for the ultimate in comfort and function, Bloom Kids Essentials are a sanity-saver for parents who’ve endured tantrums and fits, and for kids who go commando because they can’t stand the skin-crawling discomfort of regular underwear. With flat-lock seams and smoothie-soft waistbands, these undies “cater to the discerning tush that appreciates a wedgie-free existence with unmatched comfort and state-of-the-art design.” Kids seem to agree.

“It’s like wearing fluff on my butt.”

            -Qynne, 4 yrs

Mainstream fabrics can be full of harmful ingredients, so the softer-than-soft organic cotton, eco-friendly dyes and water-based inks used to manufacture Bloom Kids Essentials keep it good for the environment and great for your kids – with comfort, sustainability and style to boot. Less chemicals equals healthier bodies, after all.

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Mummy’s Miracle


All-Natural Baby Skincare Miraculous for Baby’s Sensitive Skin

Mummy’s Miracle is an all-natural line of skincare products like no other. The handcrafted and sustainably-produced baby products are the first to use Moringa oil.

What is Moringa Oil?

Moringa oil comes from the seeds of Moringa Oleifera tree, which grows in Africa and parts of Asia. Rich in phytonutrients and anti-oxidants, moringa oil offers a variety of benefits when used in skincare, such as skin purification for an anti-aging, healthy glow. Its antiseptic and anti-inflammatory properties help skin heal, and its fresh fragrance and moisturizing power makes it an ideal hoice for use as a natural hair cleanser for all ages.

“For years, I searched for a toxic-free skincare regimen for myself and my babies but found none,” says Ify Chuke-Nwobi, founder of Mummy’s Miracle, which she formulates in 2010 after she discovers the power of Moringa. “The more I learned about the harmful chemicals in synthetic cosmetics, the more passionate I became about bringing conscious consumers a natural alternative that actually worked.”

After making her own body creams and oils that combine a cocktail of essential oils, Ify starts using her “potions” on herself and her children – with remarkable results: their skin retains its smoothness, softness and suppleness. It even glows.

“I found my potion so moisturizing and hydrating, I had to find a way to help other mums who were looking for a natural and safe alternative,” she says. Ify collaborates with a chemist and together they create a moisturizing, soothing and hydrating formula with botanicals featuring the miracle Moringa seed oil, known today as Mummy’s Miracle.

Mummy’s Miracle is the world’s leading natural Moringa-based skincare line that includes wash and shampoo, lotion, ointment, oil and vapor rub for baby as well as products for Mom like anti-aging Moringa oil, stretch mark lotion and nipple balm.

Mummy’s Miracle products are made from all-natural ingredients, including the best Moringa seed oil there is, raw honey, shea butter and purified water, as well as essential oils, vitamin E and more, depending on the product. The fast-growing company follows stringent production standards to ensure the products are completely all natural and free from any chemicals or other pollutants. They always put the customer first.

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CURATE @ Children’s Club


Children’s Club débuts CURATE, an elevated showcase for global children’s wear collections.

Children’s Club returns to New York’s Jacob Javits Center August 5-7 with a selection of the best children’s brands in the market across newborn to age 12, layette items, fashion accessories, footwear, toys and gifts.

This August, the show débuts a new destination that highlights the most elevated children’s collections from the SS’19 season, re-imagines the show floor to offer a new perspective of the kidswear marketplace and will serve as the destination for retailers to engage with the most innovative designers in children’s fashion.

“Our mission for 2018/2019 is to build the momentum behind the children’s wear market and unify the children’s community on both a domestic and global scale. The launch of CURATE is the first step in developing more aspirational neighborhoods that continue our mission to reimagine the children’s market,” VP and Brand Director Shawn Hazan says. “The area will offer our retailers a platform for exploration, discovery and networking with an elevated selection of well-merchandised brands. We’re launching Curate with over 45 internationally-inspired collections, an unprecedented representation for Children’s Club.”

A “neighborhood” at the entrance to the show, the new CURATE @ Children’s Club features as well-known brands from Italy, France, Spain, Portugal, Romania, United Kingdom, Denmark, Belgium, Sweden, The U.S., Canada and Turkey: 3 Pommes, KENZO, Lil’ Lemons by For Love and Lemons, Petite Coco and Tartine et Chocolat. In addition, actress and lifestyle expert Haylie Duff will also be at the show with brand, Little Moon Society.

More new things at the August edition of Children’s Club:

FRESH @ Children’s Club – In response to retailer request, Children’s Club is proud to feature over 100 new, emerging and never seen before collections at market.

The Classroom @ Children’s Club – In response to conversations with both brands and buyers, Children’s Club launches The Classroom, an ongoing educational experience designed to address hot topic items impacting the children’s retail community.

UBM Fashion and Children’s Club

In June 2018, UBM Fashion combined with Informa PLC to form UBM Fashion, a leading B2B information services group and the largest B2B event organizer in the world. Children’s Club, the international exhibition featuring every category of children’s clothing from newborn to age 12, layette items, fashion accessories, footwear, toys and gifts, is now organized by UBM Fashion.