
Announcements
Avalina – A Children’s Boutique
Sales events go live every Monday at this new shopping experience for … anyone with a passion for children’s fashion!
Avalina – A Children’s Boutique is a flash sale site that features clothing, shoes and accessories for girls and boys in sizes newborn to 8/9. The newly launched family business was founded by two sisters shortly after a sassy little trendsetter (aka co-founder Inna Shamis Lapin’s adorable daughter) was born into the family.
Always A Reason to Shop
New sale events go live every Monday, so there’s always a reason to shop –at prices up to 60% off. Shoppers sign in and become members, and right now, shoppers can enjoy free shipping on all orders over a certain dollar amount as well as 10% off all first purchases. Sounds like a deal!
“Our favorite thing to do is offer customers the latest trends and styles that they likely won’t find in a typical children’s clothing store,” Inna tells me. “We want others to share in our guilty pleasure of flash sale shopping.”
Inna and her sister work in the beauty and lifestyle industries, and both of them are obsessed by the latest trends and enamored with all the new ways fashionistas like them can shop these days. “When we looked around for that same experience shopping for kids, we were often frustrated by the lack of selection in both traditional clothing stores and the online shopping experiences. So, we set out to create a boutique that would allow us to do for children what we’ve been doing for ourselves,” they say.
Avalina has been “open” for a little more than a month and already the sisters are seeing success! “The joy has been in getting so much support from our customers,” Inna says. “To think there are many options for online shopping and yet our customers come back to us week after week to check out what’s new for their kids – that brings us great joy!” They also love hearing their customers’ suggestions on what brands they’d like to see on AvalinaBoutique.com as well as site improvements.
Social Connections
Followers can find AvalinaBoutique.com on Facebook, Instagram and Pinterest. Inna says, “The beauty of using social media nowadays is being able inform our customers quickly about our Sale Events, specials we may have running, and to give them the opportunity shop directly from some of these social media channels. Social media also allows us to share some of what we love, and that includes great parenting-related articles, recipes and more.”
Children’s Retail Today publishes new articles each week about innovative, imaginative and inspiring products for children. Contact me today with your great idea!
Matthew’s Child
“It is our belief that it takes a community to raise a child. Everyone is involved, be it parents, social workers, teachers, therapists, neighbors, friends or coaches. Not everyone is called to take children into their home; but those that are need support from others. A friendly word of encouragement or a cup a coffee; a night out to go on a real date; to feel supported by members of their communities as they work together to make a difference for children and families. You are the answer to that need.”
Matthew’s Child supports, advocates, educates and enhances the adoptive community, assisting foster children in Virginia’s Roanoke Valley with programs such as:
Eden’s Closet – this foster care closet is available for new placements; when a child outgrows old clothes; back to school; or for children to stock up on clothes before they return home to their families.
First Night Meal – when you accept a new placement into your home, those first few nights can be hectic. Contact Matthew’s Child for a family meal or gift cards to local restaurants, and take the stress off dinner.
Car Seat Swap – if you accept a last minute placement and need a car seat, Matthew’s Child will provide a brand new car-seat, and request that you purchase a brand new car-seat when you are able to, and donate back to Matthew’s Child and pay it forward to other families in the future. “We cannot provide used car seats, so families replenishing our supply of new car seats are what make this program successful,” Director Melanie Couch says.
Until recently, Matthew’s Child has stayed anonymous.
“We bless people from the shadows, simply to encourage and support,” Melanie says. “The need is growing, and as a result, our resources must grow with it. We are looking to partner with other non-profits that have a like mind in goals. We would like to simply make a connection to see if our organizations can work together to assist the foster children in Roanoke Valley of Virginia.”
Community – Helping – Community
Matthew’s Child also creates a variety of Family Survival Kits for, well –everyone involved:
Kids – When a child first comes into foster care, they provide everything from basic baby essentials in a diaper bag, to hygiene products for teenagers.
Foster Parents – When they can, they provide gift baskets complete with a full date night package to say thanks for all foster parents do for their kids.
Workers – Like the foster parent baskets, they like to “love on” local workers who support adoptive families. They encourage nominations.
Family – Family survival kits promote attachment and togetherness and usually contain family activity gift cards, family games, etc.
Trainings – Matthew’s Child offers a wide variety of trainings both in the community, and at local agencies, partnering with area professionals.
For a person who indeed has a passion for children’s fashion –I have no children of my own to shower with love. I’ve thought about adoption many times in my life. Matthew’s Child offers meals for families with new placements; gifts for children entering the system; support and love for families and parents; a swap option for needs a foster family may have, like kids clothing or furniture; and random acts of kindness for parents, kiddos and social workers who are making a difference every day.
If you live, run a business or a non-profit in the Roanoke Valley are and are interested in supporting your adoptive community, get to know the folks at Matthew’s Child.
- Children’s Retail Today publishes new articles each week about innovative, imaginative and inspiring products for children. Contact me today with your great idea!
Baby Chateau
New boutique strives to bring quality, integrity and style back to boys fashion.
Baby Chateau™ is a contemporary online boutique exclusively designed to cater to boys. It’s full of luxury clothing, accessories and gifts for both baby and toddler boys.
Lorraine Lilavois brings her love of art, fashion and entertainment to the online-based, baby boys clothing boutique powered by a team of motivated home-based Moms who curate an inventory that’s just as adorable and gorgeous as any collection designed for girls. By investing the time, money and energy to supply you with genuine choice, the Moms at Baby Chateau hope to make shopping for your little Prince Charming a fun and fascinating experience.
The result is a high-end baby boys clothing company dedicated to delivering premium wares for fashion-forward mothers and fathers all over the world.
“Raising boys to become gentlemen is hard enough. Dressing them well shouldn’t have to be,” is Lorraine’s key sound bite. She goes on to give a hardy warning to parents everywhere: “Today’s boys clothing market is flooded with cheap products made from inferior materials and manufactured under questionable– if not unethical – conditions.
Companies have become so concentrated on profit margins and annual revenue figures they’ve forgotten about their most important statistic, you and your prince.”
Hand-Picked Authenticity
At Baby Chateau, parents can buy only the finest goods available, intelligently tailored boys fashion from leading global designers that is personally chosen to provide authentic clothes for their baby boys that are ethically manufactured with integrity and quality. The company requires their designers and manufacturers to complete a comprehensive Due Diligence survey to authenticate the excellence of their processes before they can list their products on Baby Chateau’s digital shelves.
Marquee Customer Service
Not only does Baby Chateau welcome feedback, they thrive on it. Baby Chateau buys in limited quantities until their valued customers give them the “seal of approval” on a product through reviews, comments and shared experiences. Connect with Baby Chateau today.
- Children’s Retail Today publishes new articles each week about innovative, imaginative and inspiring products for children. Contact me today with your great idea!
Atissu
New lifestyle brand Atissu is on a mission to make everyday objects more lovely.
The début collection of contemporary boxed tissues from one of the UK’s newest lifestyle brands, Atissu, is quite distinctive. What we really like – experienced brand expert, packaging designer and creator Sam Dumont is pluck enough to include the kids’ rooms in her designs.
These days, parents are keen to complement the beautiful modern interiors of their homes with equally beautiful accessories – including tissue boxes. Why hide them when they look like this?
Desirable for the Design Conscious
“I hope you will love (as much as we do) and will agree that our tissue range is spot on for children’s bedrooms and playrooms,” Kerry O’Connor, who runs PR for the company, says. “These little boxes often sit next to carefully curated items like ornaments, prints and favorite toys; things that people have taken time, energy and money to source.” The launch collection of 12 new contemporary boxed tissues is designed and made in Britain, and the folks at Atissu work closely with like-minded suppliers to source materials sustainably.
“Parents tell us that there’s nothing available that they actively like, and certainly nothing that compliments their children’s bedrooms; their children just adore our new designs, we’ve been told!”
All About Atissu
Apart from choosing a fabulous name for a tissue company, Sam and her team like to work with select illustrators, artists, textile and graphic designers on original box designs that please the eye. For the premiere children’s collection, they collaborated with illustrator duo Loopz art. Four different boxes are available with four little buddies on each side of each box, totaling 16 cute but cool characters: Fox & Co, Tiger & Co, Bear & Co and Panda & Co. The box designs are printed on matt board from well-managed forests so as to not compromise on sustainability or quality. “We print locally in London using only vegetable based inks and water based varnishes,” Kerry tells me.
All About the Tissues!
For those little delicate noses, the tissues are made from 3-ply super-soft FSC material.
In addition, Atissu has just launched a beautiful new collection of Giclee prints. As Sam likes to say, it’s just “a little bit of lovely every day.” Available wholesale and online.
- Children’s Retail Today publishes new articles each week about innovative, imaginative and inspiring products for children. Contact me today with your great idea!
LÍLLÉbaby & The Guncles
A new baby carrier that celebrates adoption – Benefits the Independent Adoption Center
Popular baby carrier maker LÍLLÉbaby and The Guncles (aka Bill Horn and Scout Masterson) are collaborating on an original, new, limited-edition baby and doll carrier to celebrate adoption. The bold geometric print is available now on LILLEbaby.com and Amazon.com. A portion of the proceeds from sales will be donated to the Independent Adoption Center (IAC), a national non-profit adoption agency.
Who are The Guncles®?
For six seasons, millions tuned into reality TV’s Tori & Dean and saw the couple’s good friends who became known as The Guncles (the words gay + uncles combined) to their kids. Throughout the years, fans tuned in to be a part of Bill Horn and Scout Masterson’s commitment ceremony as well as their efforts to adopt a child of their own. In 2010, with the help of IAC, daughter Simone Lynn became part of the family, which grew again in 2014 with the addition of son Bosley Jo.
“When our friends at LÍLLÉbaby suggested we create our own custom print to be featured on their popular carriers, we knew we wanted to design a bold, geometric print that was cheerful, sophisticated, and unique,” The Guncles say. “We are proud to be able to use this project to benefit a charity near-and-dear to our hearts – the Independent Adoption Center.”
With a fresh box of crayons and a blank sheet of paper, The Guncles created the colorful print by hand, an expression of the joy and love that adoption has brought into their lives.
“We are excited to announce this beautiful new collection and love this bold, one-of-a-kind print created by Bill and Scout,” LÍLLÉbaby President Lisbeth Lehan says. “We followed their adoption process last year, and it feels very special to be able to assist them in giving back to the organization that made their family.”
Benefits of Babywearing
“Wearing your baby is an amazing experience that serves you and your baby in so many ways,” Lisbeth says. “There are many benefits of babywearing, not the least of which is that it promotes bonding and attachment. Many social workers recommend babywearing as an effective way for new adoptive parents and children to bond. LÍLLÉbaby is thrilled to be a part of that essential bonding process and further support it through this collaboration.”
All proceeds that The Guncles earn from the sale of this limited edition run of LÍLLÉbaby carriers will be donated to the IAC and LÍLLÉbaby is matching their donation. IAC plans to use the donations to assist adoptive parents with above expected or anticipated expenses, such as legal and medical fees.
“What a great and creative way for Bill and Scout to pay-it-forward to other adoptive parents with the help of LÍLLÉbaby’s wonderful products,” says Ann Wrixon, IAC Executive Director.
IAC is the largest open adoption agency in the country, facilitating adoptions in 49 states, and fully licensed with offices in California, Connecticut, Florida, Georgia, Indiana, New York, North Carolina, and Texas. Since opening in 1982, the IAC has successfully placed over 4,000 newborns with families in the United States. “The IAC is so grateful for their generosity.”
Good news for fans, too – The Guncles are currently in development on their own reality TV show.
- Children’s Retail Today publishes new articles each week about innovative, imaginative and inspiring products for children. Contact me today with your great idea!
Ollie & Olina
When you’re expecting, you can expect to remember it for a lifetime.
“I launched Ollie & Olina to deliver a little piece of function and beauty to new mothers,” Founder Erika LaPean says. “They deserve a memento of their children’s first months.”
Handmade in the USA:Introducing Ollie & Olina
Ollie & Olina is a brand new collection of heirloom-quality baby quilts, bibs and burp cloths designed “to be used today and cherished tomorrow.” The collection features 100% cotton and cotton terry paired with the exclusive “Hello, Bear” woodland-inspired prints by designer Bonnie Christine. Each beautifully crafted item is designed to endure everyday use while retaining its keepsake status –quite a feat, I might add- the absorbent premium cotton and faux-chenille design maintains its tactile softness with each washing.

“The journey of parenthood spans many memories – from the time we bring our children home from the hospital to when they start their own family,” Erika says. “Wouldn’t you want to have a lovely keepsake as a poignant reminder of those cherished moments?”
Quality That Matters
The folks at Ollie & Olina believe that the Earth matters and that moments matter. They also believe in packaging it all up into one unforgettable gift.
Ollie & Olina quilts measure approximately 30 by 40 inches and are available in a variety of wilderness-oriented designs that delight, with prints that feature bears, bucks, leaves and morel mushrooms. A matching newborn bib and burp cloth completes the collection. The three-piece set comes in an elegant gift-ready box.

A trio of Ollie & Olina baby bibs in complimentary prints are available in newborn size eight by 10 inches or toddler size 10 by 13 inches. All bibs have plastic double-snap closure at the neck. Burp cloths may also be purchased in a set of two coordinating prints. An ideal practical yet lovely baby shower gift, these sets are packaged in gift-ready boxes as well.

By ethically sourcing the highest quality materials and proudly manufacturing in the United States, Erika and the team at Ollie & Olina hope their products will give families lasting memories that will be passed down for generations. Available at www.ollieandolina.com.
- Children’s Retail Today publishes new articles each week about innovative, imaginative and inspiring products for children. Contact me today with your great idea!
Ju-Ju-Be Intl
The fun & functional changing bag company goes international – now available in Europe & Australia.

Ju-Ju-Be diaper bags are built to fit everything baby needs, while being stylish and fun for Moms and families. Now, the company is Celebrating 10 Years with a huge announcement: with a new office and warehouse in The Netherlands, mothers, fashionistas and existing Ju-Ju-Be fans will be able to purchase products at the web shop, www.ju-ju-be.com/europe, and at selected e-tailers and retailers across Europe. In addition, Ju-Ju-Be will also be available to purchase online in Australia via www.ju-ju-be.com. The current collection, regularly published limited editions, product updates and new prints will all be available.
Ju-Ju-Be Intl has been creating a passionate community by making it an exceptional experience to own a Ju-Ju-Be changing bag. Combining top quality materials, smart technology and outstanding service, Ju-Ju-Be changing bags have much more to offer than machine washable and stain repellent materials, crumb drains and antimicrobial linings – they are also funky, fashionable and fun to own.

Design collaborations with pop culture iconic brands like tokidoki and Hello Kitty have made Ju-Ju-Be bags and accessories worldwide collector’s items, with full production runs selling out in hours. The Ju-Ju-Be community exchanges their experiences globally via Facebook, through Pink Room, the international forum, as well as on Instagram and Pinterest.

Features that mom and baby will love. Customers say if you want the best diaper bag, the cutest diaper bag or the most functional diaper bag, there’s only one place to go … Ju-Ju-Be. The Costa Mesa, CA-based company did start with diaper bags, and now has expanded into purses, handbags, tote bags, shopping bags, laptop bags – all sorts of other bags that will make your friends jealous.
Congratulations, Ju-Ju-Be – Here’s to many more years of success!
- Children’s Retail Today publishes new articles each week about innovative, imaginative and inspiring products for children. Contact me today with your great idea!
b.box
This Aussie company is introducing their award-winning collection to the U.S.
Dannielle Michaels and Monique Filer founded their Australia-based company b.box in 2007. Their award-winning collection of innovative everyday baby essentials includes The b.box Travel Drying Rack, The b.box Essential Sippy Cup, The b.box Essential Diaper Wallet, The b.box Essential Baby Bottle and Dispenser, The b.box Essential Diaper Caddy, The b.box Essential Travel Bib and Flexible Spoon, The b.box Essential Snack Pack, The b.box Essential Mesh Feeder and The b.box Essential Baby Spoon. Phew, that’s a lotta b.box-es!
The b.box Diaper Caddy is a portable diaper changing station available in five designs and colors. Parent have everything they need for diaper changing wherever they are around the home. Great space saver for apartment living and ideal for two story homes. Also makes for an ideal art caddy or home organizer. Just pop a tissue box in where the wipes box goes.
- Easy clean eco-friendly PU leather, inside and out
- Space for wipes box
- Large drawer for storing bits and bobs
- Removable divider for added flexibility
- Wipe clean change mat
The new Neon color collection of the b.box Sippy Cup features five vibrant neon colors of sippy cup with its innovative weighted straw that lets tots drink at any angle the cup is tipped.
- Easy grip handle
- Simple flip top lid
- Leak proof
- Dishwasher safe
- Replacement straws and cleaning brush available separately
The b.box Travel Drying Rack is a compact drying rack that’s small enough to fit in your diaper bag and large enough to hold six baby bottles. It’s also designed to provide a hygienic surface to dry baby gear at home or on the go.
- Raised ridges provide ideal position to dry teats and pacifiers
- Dishwasher safe, (top rack only)
- Available in 4 delicious colors: blueberry, raspberry, apple and grape
- BPA, Phthalates and PVC free
Looks like the b.box team is always busy dreaming up new and innovative ways to make the lives of parents all over the world easier!
- Children’s Retail Todaypublishes new articles each week about innovative, imaginative and inspiring products for children. Contact me today with your great idea!
ASEPRI
A mission to promote Spanish and foreign trade, develop products and services and conduct studies of interest to the childrenswear and childcare industries.
Introduced at Children’s Club/NY. While the Spring-Summer 2016 collections of over 500 children’s fashion brands were showcased at this must-see trade show, a list of prestigious children’s fashion brands from Spain – including BARCAROLA, BÓBOLI, CÓNDOR, MAYORAL, J.V.JOSE VARON, PAZ RODRIGUEZ and TUC TUC- exhibited pure Spanish style as part of ASEPRI, the Spanish Association for Childhood Products that supports Spanish companies that manufacture children´s fashion and childcare products.
Children’s fashion brands from Spain are international leaders known for offering the best design, quality and price ratio, especially in America. A 2014 ASEPRI study indicates that international sales have increased by 13%, a new record. For Spanish companies, optimism is high for 2016 and beyond, with forecasts showing an increase in the Spanish market sales of 3.3%, while global sales will grow by 5.1%.
Through ASEPRI, Spanish brand children’s fashion and childcare companies are breaking out in the following markets: New York, Las Vegas, Texas, Mexico, Colombia, Peru, Chile, Singapore, Malaysia, Italy, United Kingdom, Germany and the list continues. With 25 years of experience, ASEPSI is the benchmark for the children’s fashion and childcare sectors in Spain.
- Children’s Retail Today publishes new articles each week about innovative, imaginative and inspiring products for children. Contact me today with your great idea!














