Get ready for plush toys, home décor, collectibles and electronics accessories!
My Singing Monsters is a beloved, critically acclaimed game on the App Store and Google Play, with more than 70 million players worldwide. The free-to-play family-friendly title explores rich and intriguing worlds as players engage in discovery, creativity and delight by breeding and feeding Singing Monsters to build unique melodies.
My Singing Monsters is produced by mobile gaming company Big Blue Bubble. For more than 10 years, Big Blue Bubble has been creating fun, innovative, engaging and award-winning games that inspire creativity and encourage people of all ages to embrace their playful side. Big Blue Bubble’s commitment has earned the studio recognition from prestigious organizations around the world, including awards from Deloitte, BAFTA and IGN for economic growth, people’s choice and editor’s choice, respectively. My Singing Monsters.is the studio’s top-grossing flagship franchise.
Big Blue Bubble, partnering with Vancouver, Canada-based multimedia entertainment company Wind Sun Sky and The Walking Dead producer Skybound Entertainment, has licensed the My Singing Monsters gaming app property to FanWraps Inc. to produce a line of automotive, home décor, collectibles and consumer electronic accessories.
In addition, the troika has also licensed My Singing Monsters to Commonwealth Toys to produce a complete line of plush toys in all sizes for the global market.
Everyone involved is thrilled.
“With their strong fan-centric pop culture licenses, we know FanWraps will deliver quality products for our brand,” says Catherine Winder, CEO of Wind Sun Sky and producer of the game’s animated series. “We’re also excited to bring our plush toy program to life for our fans and collectors by working with Commonwealth Toys.” Catherine is known for her work at LucasFilm and on The Angry Birds Movie.
My Singing Monsters has a significant library of user-generated content with over 150 Million views on YouTube, which gives FanWraps a large audience to reach with collectibles. An automotive wrap and decal company at its inception, FanWraps has moved into the consumer electronics, home décor and collectibles market, producing a wide variety of product types customized by a licensed property and specializing in new category development.
“We’ve been keeping our eye on this property for a while and see incredible retail toy and collectible potential for both the game and future animated series,” says Alec Kessler, Executive Vice President of Commonwealth. “This brand has an enormous following and massive fan engagement.” Commonwealth Toy’s portfolio includes properties such as Angry Birds, Sponge Bob, JoJo Siwa, Paw Patrol, Fingerlings, Smooshy Mushy and many more.
The first FanWraps merchandise will be introduced for the 2018 holidays while the first Commonwealth Toys characters will also roll out in time for the 2018 holidays, offered through e-commerce and at select retailers. The plush toy line will continue to build a collection of characters in a variety of sizes with plans to incorporate the musical abilities of the monsters.
These deals are brokered by Alita Friedman, CEO of Alita’s Brand Bar, and licensing agency for the My Singing Monsters franchise.