Shēdo Lane

Welcome to the SwimZip Family!

The SwimZip family of products has been working to develop a sun protective apparel line that focuses equally on sun protection, comfort and fashion. So, they couldn’t be more excited about introducing Shēdo Lane.


Shēdo Lane is a luxury sun protection apparel brand that captures the perfect blend of form and fashion. The sun protective clothing utilizes the highest rated, UPF 50+, UV sun protective fabric in complimenting styles. Whether it is a morning walk on the beach, a playdate at a favorite playground, an afternoon cup of tea on the patio or drinks with friends around the pool, Shēdo Lane keeps you covered from the sun’s rays – so you and your family can indulge in the sun and get on with living your dreams!


UV Fashion All Year Round

Skin cancer is the most common form of cancer in the world. One bad sunburn can have life-long effects, so keeping your kids sun safe at a young age is so important.

For family-run Shēdo Lane, skin cancer is a big concern for the company due to personal experience. Shēdo Lane is designed, tested, worn and embraced by them; they are dedicated to producing the best quality sun protection clothing possible – the kind of stylish sun protective apparel we all want protecting our children, family and friends.

Shēdo Lane also believes in giving back, donating 5% of net profits to non-profit skin cancer fighting organizations. “We know firsthand the ubiquitousness and danger of skin cancer and are working to protect people from it and help cure this terrible disease,” they say.



As Seen on ABC’s Shark Tank

SwimZip makes UPF 50+ Sun Protective Clothing like baby, women’s and men’s rash guard swimwear and cover-ups; long sleeve sun suits and sun hats; men’s, women’s, toddler’s and baby’s sun protection swim shirts, swimsuits and zip rashguards; and SwimZip Round and Circle Towels.

UV 50+ Ultra-hip SwimZip

Swim shirts with SPF 50+ and a full length zipper make sun protection so easy for parents and kids.

The beauty of SwimZip, the new sun protection brand from founder and president Betsy Johnson, is that this cute and fashionable swimwear is so easy to get on and off, it’s no longer a hassle to get the very best in sun protection for your child. And this beauty battles a beast: those super-harmful UV rays.

SwimZip is an easy-on, easy-off UV 50+ protective swim shirt for children, featuring a full front zipper, no-pinch zipper flap, sewn-in protective collar, tagless neck and flat seams for comfort. Oh, and did I forget to mention that SwimZip’s material is chlorine resistant? It is.

My #1 goal is to keep children safe from the sun by getting a SwimZip into every child’s household around the world!

The new 2012 collection is inspired by Betsy’s honeymoon last summer. “My husband and I vacationed on the island Moorea, right off Tahiti,” she tells me. “We spent hours on the beach, snorkeling and kayaking around the lagoon. I fell in love with the rich colors of the green trees and mountains, the multicolored blues of water, the reds and purples of the coral reef. I knew that the new SwimZip colors would have to be as rich and powerful as the colors I saw on our honeymoon.” And indeed, they are.

Swimwear All Day Long. Betsy also decided to include matching bottoms for 2012. “I knew parents loved having matching bottoms and tops for swimsuits, so I’ve made SwimZip a swimwear outfit kids can wear all day long.”

When Betsy was 26, she was diagnosed with skin cancer, after years of playing outdoors while growing up in Kansas. “Just one significant sunburn as a child can have long term effects,” she says. “I wish I would have listened to my Mom back then and lathered up with sunscreen.” Now, Betsy has made it a priority to educate children and parents about the dangers of UV rays.  She offers information about UV awareness on the SwimZip website, too.

Zip-A-Dee-Doo-Dah. The original idea for SwimZip swimwear came with a complaint. Yep – Betsy’s brother was always complaining his daughter Maryella hated taking on and off her swim shirt just as much as she hated having sunscreen applied to her body. So … “With a pair of scissors, I cut Maryella’s swim shirt down the front and fastened it back together with safety pins,” she says. “All of a sudden, the shirt was a breeze to take on and off.  In fact, Maryella could do it herself.” (Cool name, don’t you think?) Thanks, bro – for inspiring Betsy to turn those safety pins into easy-peasie zippers.

SwimZip perfectly blends my loves of fashion, function, health, and kids.

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