Happy Birthday, Raggedy Ann!

“Fairyland must be filled with rag dolls, soft loppy rag dolls who go through all the beautiful adventures found there nestling in the crook of a dimpled arm.”

-Raggedy Ann doll creator Johnny Gruelle

Plush toy, gift and doll manufacturer Aurora World Inc.® is celebrating Raggedy Ann’s 100th birthday! The company just introduced brand new, “Stars and Stripes” special edition Raggedy Ann and Raggedy Andy rag dolls to the market that feature an all-American, red, white and blue theme, exclusive 100th year embroidery and commemorative hangtags on every doll.

Raggedy Ann’s Betsy Ross-inspired white shawl collar, printed dress with navy and white stars and elastic cap are reminiscent of the bygone era while Raggedy Andy’s Uncle Sam-inspired outfit features a matching printed jacket top, red twill bow-tie and pants, and his classic matching sailor hat.

021815_CRT_RaggedyAnnClassic“The Stars and Stripes dolls celebrate the goodwill, kindness and compassion that the Raggedy Ann doll creator Johnny Gruelle envisioned for the people of our nation,” says Michael Kessler, senior vice president of sales and marketing at Aurora.

The Stars and Stripes dolls, complete with their signature red yard hair, are available in large sizes and feature custom cotton, embroidered fabrics, finely detailed faces with button eyes and exclusive outfits highlighting the birthday of Raggedy Ann – perfect for collectors.

Raggedy Ann and Raggedy Andy dolls are part of Aurora’s ever-expanding soft doll category featuring dozens of award-winning doll designs including the Sea Sparkles™ mermaid collection, fashionable Sweet Lollies™, new Cutie Curls™, ballerinas and activity dolls for toddlers. As part of the birthday celebration, the company gave away a three-foot Raggedy Ann doll at the recent Toy Fair New York in February. “Stars and Stripes” special edition Raggedy Ann and Raggedy Andy rag dolls are available now in stores everywhere.



The Plush Animal Kingdom of Aurora World

Visit almost any gift shop at a zoo or a hospital, a toy, Hallmark store or Claire’s …

… even a florist, a candy or stationery store worldwide – and you’ve probably ogled over the cute plush toys from Aurora World, Inc. Founded in 1981, the Korean company with headquarters also in the U.S., the UK and Hong Kong is a leader in the toy and gift industry, offering luxuriously soft, lifelike and adorable plush toys for kids of all ages –a far cry from my own little stuffed doggie named Trevor I still have from my childhood!

Signature by Aurora® This brand new line of plush animals is handcrafted with personal attention to detail. Lions and tigers and bears, oh my! Wildlife, jungle and exotics like fox and lemurs –even bald eagles and owls- are boxed individually and include a hand-stitched, illustrated booklet outlining the animal’s distinctive characteristics.

Aurora has elegantly captured the spirit, grace and vitality of real wildlife with one of the most beautiful lines we’ve ever created. Each piece is hand cut, sewn and shaded to make it so exquisite. These particular details bring each of the Signature characters to life.

-Michael Kessler, senior vice president of sales and marketing

Raggedy Ann & Raggedy Andy Aurora World and Hasbro, Inc. have teamed up on a new line of plush dolls based on the iconic Raggedy Ann and Raggedy Andy of old, bringing these beloved characters to life for a new generation of children.

YooHoo & Friends™ Aurora’s international plush toy phenomenon has sold more than 14 million worldwide, and the company recently added eight new WannaBes and an assortment based on the colors of the rainbow. Due to popular demand, Aurora added a pink gorilla and camel to the YooHoo & Friends line, too.

Lush Two-Toned Fabric. This year, Aurora adds shimmer and shine to new lines Sweet & Softer, Wishful Bear, Silly Monkey and Jewel Pets- a line of squeezably soft stuffed animals. The short pile plush appears reflective and bright from one angle and soft and smooth from another.

Three brand new plush gift lines are geared toward new parents and their children:

The western-themed Lil’ Howdys, an interactive collection of Crinkle Friends and Quizzies, a collection of bears, bunnies and puppies. Michael Kessler says, “These accessories are the perfect complement for the crib and nursery.”

  • My childhood toy dog, TrevorChildren’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!