Nordstrom

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Kardashian Kids


I’m just sayin’ …

The lovelies at The Rose Garden/NYC say, “The Holiday Collection is a Must See!”

Launched as a Babies R Us exclusive brand, then retailing at Nordstrom, now branching out to boutiques and independents, Kardashian Kids has also expanded from girls in sizes newborn to 5T to boys sizes newborn to 24 months. The still-value-priced line is also taking over Instagram accounts everywhere, just like Kardashian sisters do. Or can.

Everyday Style. Staple pieces with a twist… tutu skirts, camo pants, boho chic, harem pants, graphics-inspired prints in fresh color combos. Special details and fabrics that are soft enough for sensitive skin, yet affordable.

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Salvage Maria Clothing


Up-cycled, reclaimed children’s clothing label débuts in Pop-In@Nordstrom nationwide.

091814_CRTPost_SalvageMaria_02Salvage Maria, considered a “tragically hip” collection that launched earlier this year in Los Angeles, uses a mix of salvaged and new fabrics to create ready-to-wear looks for style-savvy kids. The clothing line’s mission is to breathe new life into old favorites – every Salvage Maria piece is proudly Made in the USA from salvaged, upcycled, reclaimed and new fabrics carefully chosen by designer Janeesa Joseph, a native of Dallas, TX with Mexican heritage, and her mother, Maria -who occasionally travels to Mexico to source unique fabrics. Salvage Maria works closely with local vendors to ensure keepsake-quality designs and they also take custom orders, reinventing customers’ personal pieces for their kids.

091814_CRTPost_SalvageMaria_01A few years ago, Janeesa gets inspired by a friend who makes her sons’ play pants out of her husband’s old t-shirts and decides to try her hand at up cycling her own creations. She quickly receives custom orders and a warm reception for her reclaimed, handmade styles. Busy after the birth of her son, Janeesa puts Salvage Maria on the backburner, hoping to revisit her passion project when her son starts preschool. However, the tragic death of Janeesa’s younger brother on Christmas Eve is the catalyst for reviving Salvage Maria as a way to honor her brother’s memory.

091814_CRTPost_SalvageMaria_05“My mother Maria had packed some of his clothes to be donated,” Janeesa says.
“Fortunately, I was able to save some t-shirts and other pieces. With what we had, we designed tees, pants, cardigans and pajamas for my little guy. We also set aside some of my brother’s other items for my sisters whenever they have children. It was bittersweet, intimate and such a special process. It truly encompassed on a personal level the power of ‘Salvage Maria.'”

J091814_CRTPost_SalvageMaria_04ust a few short months after the February 2014 launch, Olivia Kim, director of creative projects at Nordstrom, handpicks Salvage Maria via Instagram to sell its one-of-a-kind creations in Pop-In@Nordstrom at eight flagship locations including Seattle, San Francisco and Dallas, and online at nordstrom.com until October 12. The month-long event is part of an ongoing series of themed pop-up shops curated by Olivia, showcasing an eclectic mix of rising stars in the design world. Salvage Maria’s distinctive handmade fringe vegan leather jackets, hand-distressed jean jackets, fringed vests and reworked vintage tees are available for sale. Salvage Maria is also offering special giveaways at all eight locations.

What a fantastic way to celebrate National Hispanic Heritage Month, which runs through October 15, sí?

Fish Flops


Already snagging national headlines at the tender age of 15, this creative dynamo is 061813_FishFlops_01following her passion all the way to the bank.

You may have seen recent news stories declaring, “Fifteen-year-old Sells Over $1 Million Worth of Flip Flops to Nordstrom.” And you may wonder how it all came to happen. Well, here’s the scoop:

Back when she was just eight years old, Maddie Robinson has an idea. She thinks up a product that combines her love of swimming, fishing and drawing –a fun and unique combo, I’d say.

I’ve always been a flip-flop-kind of kid, so I created a brand of flip flops called FishFlops®. I shared my idea with many of my friends and family, and they all smiled and thought I had something special.”

061813_FishFlops_02Maddie’s FishFlops® footwear are made to mix and match with one or more of her t-shirts and caps, designed in coordinating colors and aquatic characters. The footwear lights up when a child walks, and they’re fun to share with friends, too – “make a friend smile!” Maddie says.

061813_FishFlops_03The Big Ask. All it takes for Maddie’s big break is a letter to Nordstrom about her brand –and a response from the retailer’s buying team to offer Fish Flops in 60 Nordstrom stores. The rest, as they say, is the big headline.

Maddie’s colorful Fish Flops illustrations are also characters the children’s books she writes, ocean adventures Swimming with Spinner, and  FishFlops® – Living Together at Sea by Orkicky. Kids are introduced to the Maddie’s characters as each book unfolds. Maddie is also planning a Fish Flops Virtual World.

Fish Flops sold at Nordstrom online and in stores. Email info@fishflops.com for more information about apparel and book sales.

  • 061813_FishFlops_06Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!

Remember “it’s a small world”?


“it’s a small world, after all … it’s a small, small world!”

Disney Consumer Products teams with Nordstrom to mark the 45th anniversary of Disneyland’s it’s a small world theme park attraction with a new line of kid’s apparel, accessories and footwear.  Based on Disney artist Mary Blair’s original artwork, four seasonal collections for newborns, infants and toddlers début at Nordstrom stores throughout the year.

Each collection represents a different country: Japanese Spring (February); Indian Summer (June); Scottish Fall (September); and Russian Holiday (November).  Each collection features items from collaborators such as Petunia Pickle Bottom, Trumpette, Baby Nay and Mighty Fine.

Disney and Nordstrom are also teaming with TOMS Shoes and FEED Projects to give back to communities around the world, with TOMS Shoes’ One for One commitment of giving a pair of new shoes to a child in need, while FEED Projects Small World items benefit UNICEF, which was the ‘it’s a small world’ ride’s original 1964 beneficiary.

-Janet Muniz