…For the Very Young.
Luxury children’s boutique Boyér Clothing designs beautifully tailored dresses for little girls. The company recently débuted an ecommerce luxury children’s line “for the very young.”
“Little girls should have the opportunity to look like little girls,” says co-founder Kami Boyér. “The current children’s wear category is overloaded with disposable fashion, adorned in bold colors and ornamentation. We felt there was a gap in the market for gorgeous fabrics with subtle color palettes, fine craftsmanship and classic silhouettes.”
Boyér Clothing is created by a sister duo who is inspired by the love of luxury clothing and finding simple, gorgeous dresses for their own little girls. Using their backgrounds in retail, the Boyér sisters have taken the last two years to design and develop their début line. They have also spent half a lifetime living, traveling and working across four continents. Their travels inspire them to create elegant dresses reminiscent of French and Italian chic, using the finest hand-made and hand-woven fabrics, sourced worldwide, married with elegant style.
“Our mission is to create products that delight. Products that you fall in love with when you touch and feel them and are comfortable enough that your child will want to wear them,” says Kami. “Not only is the fabric stunning but we have made the product easy to wear. From incorporating pockets, increasing the ease in the arm and neck holes to having fully lined garments, no detail has been spared. These are just a sampling of the innovative features we have incorporated to delight both parents and children alike.”
According to the Global Industry Almanac, the children’s wear category is forecast to reach $291.5 billion by the end of 2018. The growth in spend in this category is largely attributed to parents having children when they are older and more financially stable.
The Boyér sisters are dedicated to the ideal that children should have the option to own and wear clothes that have timeless beauty, yet give the child the freedom to run and smile. Boyér Clothing’s début collection includes dresses appropriate for girls aged two to six years that are designed to wear during playtime, styled to transition to any special occasion. BoyérClothing.com offers customers a user-friendly, easy to navigate showroom, where they can view and interact with the gorgeous dresses online.
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