Dainty Lions – Hot, Young Accessory Line with Celebrity Following


In a snap, mix and match trendy accoutrements to any single headband, hair clip, button or pendant.

About two years ago, Heather Ells invented Dainty Lions interchangeable snap accessories after she decides to be a stay at home mom for her little ones. With a degree in elementary education and the inspiration of her daughters, whom she knew she’d be accessorizing for years to come, Heather put her creativity to good use, dreaming up a way to use a snap system in a line of super-trendy interchangeable accessories. After experimenting with multiple prototypes, she launched Dainty Lions, so girls of all ages can “Change it out. Snap it in.” With just one single base accessory and different button or flower snaps, girls can create multiple looks.

What girl doesn’t like a little bling?

Each Dainty Lions product has a snap securely attached, and can be mixed and matched with Dainty Lions headbands, hair ties/wristbands, ties, pendants and bobby pins. What’s more, girls can trade ’em to create even more unique looks.

The product name is inspired by the wishful thinking behind the memory of watching dandelion seeds floating in the air. It not only conjures the magic of childhood, but appeals to moms and grandmothers who treasure its whimsy.

“We sell our line in many small retail shops across the country,” Heather tells me, “and many teens/young adult stars have been wearing them to red carpet and other events.”

Dainty Lions has quite a following on Facebook, where fans can find out about new styles, contests and more –and Heather also keeps them up-to-date on the various charities and foundations she likes to donate to.

Journaling Ideas. I read recently that Heather writes all her new ideas in a journal (love this!) until they’re ready to introduce. Be on the lookout for Double the Dainty,  two button snaps or two mini flower snaps on one elastic headband.

  • Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!

Poofy Pansy Pie Tutus


Introducing The World’s Poofiest Tutus for babies & toddlers.

Celebrity parents like Sarah Michelle Gellar –and her daughter- are loving Pansy Pie tutus …

Our latest Easter collection brings on the bunny like never before. Give your special little one a holiday they will never forget, and photos that you will cherish over and over again.

Danielle Carr is the designer behind Pansy Pie, a St. Louis, MO-based company where she creates not only The World’s Poofiest Tutus, but tutu outfits, custom orders, leg warmers, and tutu tutorials to make your own boutique-quality fashions. “My tutus and tutu outfits are designed and created with lots of love,” she says. “I use only the highest quality products in my creations and strive to make the best product for customers.”

Handmade in the USA. Pansy Pie tutus are hand-tied in a special way which makes them fantastically full. They’re made from high quality tulle sourced in the United States, too.

Danielle and her company also like to find really unique and fun ways to celebrate any special event, whether it’s a holiday like Easter, or a birthday. Read on for some of them:

Continue reading

It’s Love at First Sight – Pink Pewter


Pink Pewter’s newest collection -It’s Love at First Sight- includes new stretch bands, bracelets and jewelry.

Four years ago, hair stylist Mireya Villarreal decides to start a company that makes hair accessories from her own creative point of view, to complement a variety of haircuts and personalities. “We struggled to think of a business name for weeks and weeks,” she tells me, adding that the word ‘pink’ had to be part of it. “We must have gone through 10 sheets of paper writing down ideas. During this process, my daughter  -about six years old at the time- kept coming into the room asking if she could use the computer, pronouncing it ‘pewter.'” So, there it is -the aha moment that inspires the name Pink Pewter.

Today, Mireya designs beautiful hair accessories and more. The company’s newest collection -It’s Love at First Sight- includes new stretch bands, bracelets and jewelry. “We provide high style without the high price,” designing wearable things for children “without losing sight of the timelessness and innocence that makes children’s fashion unforgettable.” The new scarf collection for fall can be worn in so many ways that the wearer can personalize the look based on their own style. “It screams ‘Pink Pewter,'” Mireya says. “We only stand behind a design that we truly believe in and aligns with our consumer base perfectly.”

Celebrity Driven and Loving It. Knowing who the fans are is something the company works passionately on, staying on top of the latest fashion trends and fleshing out the Pink Pewter persona as youthful and invigorated. Pink Pewter is known as a celebrity driven brand, frequently participating in event sponsorship and charity red carpet events. “We go to the events ourselves and interact with the stars and their fans on a personal level,” Mireya explains. “People relate to celebrities and align themselves with the values of their favorite role models, which drives credibility to our brand.”

Our brand is expanding into accessories such as belts, scarves, bracelets and jewelry to complete the experience. The key is to have each item complement the other -accessorize an accessory if you will.

Coming Soon. Look for a new tween/teen apparel line that includes trendy shirts and contemporary dresses!

  • Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!