Pink Pewter’s newest collection -It’s Love at First Sight- includes new stretch bands, bracelets and jewelry.

Four years ago, hair stylist Mireya Villarreal decides to start a company that makes hair accessories from her own creative point of view, to complement a variety of haircuts and personalities. “We struggled to think of a business name for weeks and weeks,” she tells me, adding that the word ‘pink’ had to be part of it. “We must have gone through 10 sheets of paper writing down ideas. During this process, my daughter  -about six years old at the time- kept coming into the room asking if she could use the computer, pronouncing it ‘pewter.'” So, there it is -the aha moment that inspires the name Pink Pewter.

Today, Mireya designs beautiful hair accessories and more. The company’s newest collection -It’s Love at First Sight- includes new stretch bands, bracelets and jewelry. “We provide high style without the high price,” designing wearable things for children “without losing sight of the timelessness and innocence that makes children’s fashion unforgettable.” The new scarf collection for fall can be worn in so many ways that the wearer can personalize the look based on their own style. “It screams ‘Pink Pewter,'” Mireya says. “We only stand behind a design that we truly believe in and aligns with our consumer base perfectly.”

Celebrity Driven and Loving It. Knowing who the fans are is something the company works passionately on, staying on top of the latest fashion trends and fleshing out the Pink Pewter persona as youthful and invigorated. Pink Pewter is known as a celebrity driven brand, frequently participating in event sponsorship and charity red carpet events. “We go to the events ourselves and interact with the stars and their fans on a personal level,” Mireya explains. “People relate to celebrities and align themselves with the values of their favorite role models, which drives credibility to our brand.”

Our brand is expanding into accessories such as belts, scarves, bracelets and jewelry to complete the experience. The key is to have each item complement the other -accessorize an accessory if you will.

Coming Soon. Look for a new tween/teen apparel line that includes trendy shirts and contemporary dresses!

• Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!