New Collections Introduce Khadi


Mahatma Gandhi promoted the production of khadi, Indian homespun, hand-woven fabric, in his movement to revive India’s domestic weaving industry. “This fabric is close to my heart for its aesthetic appeal as well as the small scale industry that it supports back in India,” says Dipali Patwa, president of Masala Baby NYC.

The company is introducing khadi to its brand with the new Mod Masala, an urban, modern and casual collection using Masala Baby’s signature prints and unique appliqué techniques. “Khadi’s natural properties keeps kids cool in the summer and warm in the winter,” Dipali says. “The collection is urban, mod and relaxed.”

The company’s other introduction, Mela Masala, is inspired by Indian village fairs. Dipali tells us that “mela” is the Hindi word for “gathering” or “village fair.”  “The line is inspired by gypsy folklore, fortune tellers, colorful caravans, medallions and the dancing peacock, which set the mood for our patterns and colors,” he says. “The cuts and designs are earthy, comfortable and chic.”

Both of Masala Baby’s new offerings cater to the young global traveler who appreciates the simplicity and wonder of life. Travel on!

-Janet Muniz

Global Neighborhood of Sesame Street


The Expo 2010 Shanghai China kicked off recently, and American icon brand Sesame Street is there. Big Bird, Elmo, Cookie Monster and the rest of the Sesame Street gang are taking to the stage for an interactive educational program called Magic Map Show. The live event takes children on a journey to five continents to learn about the world we live in, to appreciate and to take care of the environment.

“Big Bird first came to China in 1983,” says Maura Regan, senior vice president and general manager of Sesame Workshop’s Global Consumer Products, “and when he heard about the World Expo in Shanghai, he couldn’t wait to come back to see some old friends and to make some new friends, like Haibao.”

Sesame Street teams with BASF Kids’ Lab, established in Germany in 1997 by BASF, the world’s leading chemical company. The program is designed for children, ages six to 12, to learn about science and environmental protection through fun and hands-on chemical experiment.  Since its introduction to China in 2002, more than 104,000 children have joined BASF Kids’ Lab.

Expo 2010 runs through October 31.

The global brand is taking to the streets – worldwide. On the heels of an historic United Nations General Assembly resolution proclaiming 2011-2020 the Decade of Action for Road Safety,  Sesame Workshop, the nonprofit educational organization behind Sesame Street, has joined the Switzerland-based Global Road Safety Partnership (GRSP) in a move to contribute its educational media expertise to the worldwide effort to reduce the number of accidents and fatalities among children and families. 

Road traffic injuries are a major but neglected public health challenge. According to the World Health Organization’s Global status report on road safety published just last June, 500 children die every day in road crashes, which rank ninth among the leading cause of deaths for children aged one to four years. More children died in Africa in 1998 from road crashes than from AIDS.

“Over the years, Sesame Workshop has harnessed the power and popularity of our Muppet characters to make a meaningful and measurable difference in critical issues facing children and families, from obesity to emergency preparedness,” says Gary E. Knell, president and CEO of Sesame Workshop. “Raising awareness and knowledge of vital road safety behaviors is the key to reversing these statistics.”

Seems the company is making its mark on the virtual world, too. SesameStreet.org was just awarded a 2010 Webby Award.

Let’s hope there’s a “Sesame Street” in a neighborhood in every corner of the world!

-Janet Muniz

What Charms You?


CHARM IT! turns 10 in 2010, kicking off a year-long celebration as the leading charm line!

Last fall,  accessories company High IntenCity  invited girls from all across America to design a charm in honor of CHARM IT!’s anniversary. Now, 36 trend-savvy talents can claim bragging rights as CHARM IT! designers.  The winners of the Design-A-Charm Contest are not only launching in the new What Charms You collection, but High IntenCity is donating 10% of its proceeds from the contest charms among six causes nearest and dearest to the winners’ hearts.

The winning styles celebrate themes from world peace, save the animals and other messages of positivity to out-of-the-box creations like a talking taco and a giant smile full of braces!

“Ten years ago, CHARM IT! was launched with a vision to inspire girls to express their individuality through creativity,” Renee Levy, president of High IntenCity, says. “Now, the contest brings the mission full circle by producing charms created by girls!”

In honor of the winners, donations will be made to the following charities: World Wildlife Fund,  Kids for Saving the Earth, Share our Strength, Alex’s Lemonade Stand Foundation, Family Promise and Girls’ Inc.

CHARM IT! is the original, detachable, interchangeable, tradable, collectable and fully customizable charm jewelry program for girls of all ages. Super-fun fashion styling, incredible quality, ever-evolving design and – above all – the highest product safety drive the brand.

Congratulations – you’ve certainly charmed me!

-Janet Muniz

p.s. Oh, and enjoy Cinco de Mayo!

Retro Fav: Baby Bonnets


I was born with very little  hair on my head, which made me an instant fashionista. How?  Mom always had me wear a baby bonnet, so people would instantly recognize that I was a girl!

Mary and Janie of yesteryear

Now, thanks to celebrity moms like Sarah Jessica Parker, baby bonnets are all that and more, which puts Susu & John‘s baby bonnets, buckets hats and clothing in the spotlight.

Mother-daughter team Mary Patrick and Janie Brooks McQueen marketed their products all the way to People magazine and E! online’s Fashion Police in less than a year with a company slogan, Made to be worn.  “Our bonnets are based on an original heirloom pattern with humble beginnings – the pattern was actually cut from plain brown wrapping paper,” says Janie. It is Mary who ran across the generations-old pattern one day in Spring 2009 and decided to try updating it with designer fabrics. Bu there’s no fussiness here.

According to Janie, people are returning to classic tastes and basics due to the country’s economic climate, and Susu & John has found a way to bring back the traditional baby look using trendy fabrics and very practical materials. “Not only are most of our pieces reversible, but they’re machine washable,” Janie says.

Plus, they’re stylish sunscreen. “Our bonnets also  protect baby’s delicate skin, and in a much more fashionable way than the frumpy sun hats you see too often,” Mary says. “They make a beautiful baby gift because of the impeccable quality and workmanship, but they’re easy on the parents because they’re so easy-care.”

The small company based in Beaufort, SC has really  grown in less than a year, repped by Larry Lucas in the Southeast and Cathy Downey in the Midwest. Product is handmade in the USA. Employing Janie’s infant twins Sophia and Susannah (Susu), with John Lathan as models, Mary and Janie came up with their first bonnet collection, which quickly drew a buzz in Beaufort. Eventually they added a boy’s bucket hat with the unique button-all-round feature, too.

Who knew that baby bonnets would become today’s retro fav?

-Janet Muniz

Mother/Daughter Mother’s Day


Cynthia Berman of D-Lux 57 signs her correspondence with a fabulous “Happy Cooking” – a great reminder of what us fashionistas can whip up in the kitchen when we have a mind to. And why not look stylish while doing it, too!

RETAILER ALERT: With Mother’s Day coming up on May 9, now is a perfect time to stock Made in the USA D-Lux 57 aprons – for Moms, Grandmothers and Little Cooks alike.  The latest addition to the line is the Bird House print, twinned with a whimsical fruit print, orange gingham straps and red trim. And for “Moms-2-B,” the two pocket flirty apron may suit their fancy.  D-Lux 57 aprons are fully lined and packaged inside a matching keepsake envelope.

“Be sure to check our website for other aprons you can match up for Mother/Daughter,” Cynthia says.  “We also have many prints for big sister in Tween Cook sizes, too.” The company offers free shipping on all retail orders within the U.S.

As Cynthia says, happy cooking – and happy planning for Mother’s Day.

-Janet Muniz

Go to Your Very Cool Room!


These days, when kids are asked to go to their rooms, they can be headed for a magical, whimsical place or a comforting, calming environment full of chic décor!

With a passion for kid-friendly style and the unexpected, owner of Zeal Interiors  Molly Payne has designed her daughter Ayla’s nursery to have an organic modern design using natural, simple materials. With a hand-carved bird mobile (Ayla’s nickname is Bird) and a 200 year-old heart peck cypress wood crib made by Molly’s husband, the minimalist nursery reflects Molly’s design aesthetic. Molly’s available for expert nursery design tips.

Alpine-UT based Oilo, a manufacturer of designer inspired contemporary nursery décor and home furnishings products, makes its debut with two bedding collections, faux leather gliders and a range of coordinated lighting and pillows. Founded by Annalisa Thomas, a former art director and graphic designer and her mother, Dorte Anderson, a former interior designer with more than 25 years of custom interior design expertise, Oilo offers the modern mom a fresh new approach to style-setting nursery décor.  The Oilo collection includes chic baby bedding and designer home furnishings. Though not an actual word, Oilo’s name is derived from a combination of Hawaiian words, “lio” (small sprout) and “ho’oilo” (the cool, rainy season). The Oilo name personifies the image of relaxing and enjoying the serenity of life. Made in the USA and available online.

Rondo introduces the latest collection 3D kid-friendly wall décor, Animal Safari. Easy to use, peel and stick wall décor is the perfect accent to spice up a child’s room. Coordinated to use separately or mix and match. Rondo features pearlized foam letters with a peel and stick adhesive which is removable and won’t damage walls.

With this beautiful room decor and furniture, kids are sure to “go to their rooms” in style!

-Janet Muniz

Kids in the Kitchen


This is right in the spirit of HUDSON’S good eatin’-themed Fashion Focus in the April/May issue!

Seattle, WA-based Zebra Mix is a  fun company from Brian Alm and Lisa Burgess, devoted parents with two energetic daughters. Like most kids, their girls love to bake; like most grown-ups, these parents quickly discover scratch baking requires lots of pre-planning and supervision – so Zebra Mix is born – and they’ve got brand new baking mixes, too.

The company makes innovative products centered around kids and learning that make life a little more fun, interesting and delicious. Each all-natural and organic baking kit comes with a poster-size Safari Baking Map … step-by-step instructions and activities to make the baking process fun, easy and full of smart learning.

After selling more than 90,000 Zebra Mix Baking Activity Kits since 2008, Brian and Lisa expand their tasty line with three back-to-school baking kits. “We developed the idea for Zebra Mix because as parents, we were able to identify a need for interactive learning kits for kids,” Brian says. “As designers we were able to create a concept that appeals visually to kids and engages them in the baking process much like a traditional board game.” (These parents are also proprietors of a successful graphic design/marketing firm). Since its debut, toy industry judges and editors have awarded the company the National Parenting Center’s Seal of Approval and the Oppenheim Toy Portfolio Gold Seal Award, among others.

As brand builders and graphic designers with 15 years experience in consumer products, Brian and Lisa assembled a group of kids and parents called the “Zebra Mix Think Tank” to help develop, test and perfect many puzzles, recipes and instructions before coming up with the Safari Baking Maps. Each map is double sided with two levels of learning and kids follow illustrated, step-by-step baking instructions and conduct zany science experiments while measuring ingredients, work their way through a word puzzle or maze or create their own work of art on a cupcake.

As they say,  this company really is stirring up fun!

-Janet Muniz

Not Your Mother’s Muzak


Music can not only make your day, but it can also help make your sale. So says the venerable  creators of “elevator music,” Muzak.

Recently featured on CBS News Sunday Morning in a story called, The Sound of Muzak, the company is reportedly the world’s leading provider of music, messaging and digital signage services for businesses. For 75+ years, Muzak has been creating the soundtrack of our lives – even if we’re not aware of it!

Muzak works with businesses – especially in retail – to brand them using music. Giving a store an audio signature can give its customers an emotional connection with the experience of shopping there, which can keep them coming back for more.

Muzak recently launched  Touch, a solutions-driven experience design firm that specializes in audio and sensory branding. Touch is designed “to bring strategic intent to the most emotive touch points in a retail environment” and is targeted at Muzak’s most progressive and innovative clients already utilizing the company’s full product suite. With a more focused, integrated approach to sensory branding, company officials say Touch develops a comprehensive experience design that supports the client’s overall business and brand objectives – in-store, online or beyond.

“Innovation is happening at every level of the company. We are aggressively introducing new clients, new service offerings, new product lines and new technology,” says Touch’s VP/GM Robert Finigan.  “Touch brings it all together.” 

At this year’s Globalshop conference in Las Vegas, NV, Touch hosted an exclusive after party where  a panel of industry experts had a lively discussion on the current state of music and branding, moderated by music expert and lifestyle artist Allison Hagendorf, host of FUSE TV’s The Pop Show. 

So if you want your customers to “whistle while they shop,” so to speak, consider designing an exclusive sound for YOUR shop.

 -Janet Muniz

Baby Sling & Carrier Manufacturers Speak Out


This comes from Marlo Poole of Carolina Baby Company, who is kind enough to pass along this important information to HUDSON’S. “I know that all of us are dedicated to the safety and integrity of the products we make, sell and promote,” she says, “and I’m proud to be a part of it.”

With the recent publication of articles about the CPSC government warning on baby slings and the Consumers Union’s concerns about “bag-style” slings, the companies co-sponsoring this release are taking a stand to help educate the public on the differences between safe vs. unsafe baby slings and carriers as detailed below.

The ancient practice of babywearing made its way into western culture in the 1960s and its popularity with American consumers has grown because of its vast benefits.  Unfortunately, this has led to the creation of several potentially unsafe baby slings and carriers. Slings and carriers of concern are popularly categorized under the token term “bag-style” slings.  In “bag-style” slings, the deep pouch where baby sits puts the baby in a potentially suffocating curved or C-like position. Also, excessive fabric with an elasticized edge may cover baby’s face,  inhibiting breathing.  Furthermore, the design may cause the baby’s face to turn in toward a caregiver’s body, potentially smothering the baby.

In contrast, shallow pouch-style slings, ring slings, mei tais and wraps hold baby in proper alignment and they fit snuggly by design and instruction.  They have been engineered, developed and tested by parents, often the manufacturers themselves with their own children.  These carriers are often simple and without gimmicks.  Dedicated and concerned manufacturers of these types of safe slings and carriers have sponsored this release.

Because of the popularity and gaining market share of small baby carrier companies, a few years ago the Juvenile Products Manufacturers Association (JPMA) was approached by a handful of these companies asking for a standard to be created. These companies were initially alarmed by the creation of some carriers fashioned from materials unsuitable for baby products. Soon after, M’liss Stelzer, a pediatric nurse, conducted an oxygenation study, discovering a potential link between infant deaths and “bag-style” style slings, furthermore prompting the need for a standard as well as further study.

Upon this need the ASTM, the American Society for Testing and Materials, internationally recognized creator of standards for consumer products and test procedures, assembled a subcommittee for Sling Carrier Standards.  The ASTM Subcommittee is made up of manufacturers, consumer advocates and government officials from the U.S. and Canada, including members of the CPSC. The subcommittee started writing the standard two years ago. In this time more deaths have occurred, all linked to the “bag-style” sling being reported by Associated Press writer Jennifer Kerr.  This has alerted the CPSC to take necessary action and issue this warning.

In well-designed products, babywearing is not only safe, but is actually very beneficial when done properly. Studies have shown that quality baby slings and carriers have been shown to save lives, improve health, decrease crying, increase IQ plus facilitate breastfeeding and bonding. For examples of these cases and further reading see Increased Carrying Reduces Infant Crying: A Randomized Controlled Trial, an article written by Urs A. Hunziker MD and Ronald G. Barr MDCM, FRCP(C), Saving My Baby, a blog post written on Fierce Mama’s Blog by Sarah Kaganovsky and Dr. Maria Blois‘ book, Babywearing.

Studies have also shown that “worn” babies are happier and spend more time in the quiet alert phase.  In this phase they benefit more than their “non-worn” peers in language development and knowledge acquisition. Babywearing also helps babies sleep better, and physical needs, including breastfeeding, are met more quickly by a close, responsive parent.  Millions of babies over time have been worn to their benefit making baby slings and carriers more of a necessity than the often-publicized fashion accessory, according to La Leche League International.

The vast benefits of babywearing should not be disregarded with the report of incidents from “bag-style”  slings. The sponsors of this release make safer baby slings and carriers and have been active in the standard writing process and are dedicated to safety through engineering. “We see this as an opportunity to reach out and educate American consumers. We hope to provide valuable information allowing parents and caregivers to not only make informed buying decisions, but also to increase the awareness of how to properly wear children, especially babies, in baby slings and carriers,” says Kristen DeRocha, ASTM Subcommittee Chair.

This release is sponsored by:

Hotslings, Maya Wrap, Moby Wrap, Wrapsody, Gypsymama, Together Be, Kangaroo Korner, Taylormade Slings, Scootababy, Bellala Baby, Catbird Baby, SlingEZee, ZoloWear, HAVA, SlingRings and Sakura Bloom.

For comments or questions regarding this release please contact:

Mark Miller at Baby Holdings, Inc.

Kacy Jones, Director of Marketing, Hotslings, Inc.

-Janet Muniz

HauteLook


Exclusive. For a limited time. From the privacy of your own home or office.

In the rapidly growing online private sale/flash sale business, HauteLook partners with premium fashion and lifestyle brands to create private, upscale sale events at savings of up to 75% off retail prices. HauteLook is free to join and everyone is welcome. In fact, the company just passed the two million member mark, hosting more than 2,000 private sale events for women, men, home, beauty … and children’s products.

“HauteLook is a leader in the online kids’ business, with a dedicated team spearheaded by a veteran from BabyStyle, with a kid’s event almost every day,”  Amelia Woltering, account director at KAPLOW, tells me. “The kids business is one of the fastest growing categories on HauteLook, with 2009 sales growing over 13x those of 2008.”

Amelia says that a partnership with HauteLook allows kids’ retailers brand transparency and control throughout the process, including time, pricing and the look of the event on HauteLook. Retailers also view the event through a private dashboard.

“Over 2/3 of kids’ buyers have never owned the brands prior to purchasing on HauteLook,” Amelia says, “but through the site, brands are introduced to a new, loyal audience for their products both on and off the site.”

Just ask Angel Dear, Peek … Aren’t You Curious and Umi. All of these companies are HauteLook fans!

-Janet Muniz