What Charms You?


CHARM IT! turns 10 in 2010, kicking off a year-long celebration as the leading charm line!

Last fall,  accessories company High IntenCity  invited girls from all across America to design a charm in honor of CHARM IT!’s anniversary. Now, 36 trend-savvy talents can claim bragging rights as CHARM IT! designers.  The winners of the Design-A-Charm Contest are not only launching in the new What Charms You collection, but High IntenCity is donating 10% of its proceeds from the contest charms among six causes nearest and dearest to the winners’ hearts.

The winning styles celebrate themes from world peace, save the animals and other messages of positivity to out-of-the-box creations like a talking taco and a giant smile full of braces!

“Ten years ago, CHARM IT! was launched with a vision to inspire girls to express their individuality through creativity,” Renee Levy, president of High IntenCity, says. “Now, the contest brings the mission full circle by producing charms created by girls!”

In honor of the winners, donations will be made to the following charities: World Wildlife Fund,  Kids for Saving the Earth, Share our Strength, Alex’s Lemonade Stand Foundation, Family Promise and Girls’ Inc.

CHARM IT! is the original, detachable, interchangeable, tradable, collectable and fully customizable charm jewelry program for girls of all ages. Super-fun fashion styling, incredible quality, ever-evolving design and – above all – the highest product safety drive the brand.

Congratulations – you’ve certainly charmed me!

-Janet Muniz

p.s. Oh, and enjoy Cinco de Mayo!

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