Not Your Mother’s Muzak


Music can not only make your day, but it can also help make your sale. So says the venerable  creators of “elevator music,” Muzak.

Recently featured on CBS News Sunday Morning in a story called, The Sound of Muzak, the company is reportedly the world’s leading provider of music, messaging and digital signage services for businesses. For 75+ years, Muzak has been creating the soundtrack of our lives – even if we’re not aware of it!

Muzak works with businesses – especially in retail – to brand them using music. Giving a store an audio signature can give its customers an emotional connection with the experience of shopping there, which can keep them coming back for more.

Muzak recently launched  Touch, a solutions-driven experience design firm that specializes in audio and sensory branding. Touch is designed “to bring strategic intent to the most emotive touch points in a retail environment” and is targeted at Muzak’s most progressive and innovative clients already utilizing the company’s full product suite. With a more focused, integrated approach to sensory branding, company officials say Touch develops a comprehensive experience design that supports the client’s overall business and brand objectives – in-store, online or beyond.

“Innovation is happening at every level of the company. We are aggressively introducing new clients, new service offerings, new product lines and new technology,” says Touch’s VP/GM Robert Finigan.  “Touch brings it all together.” 

At this year’s Globalshop conference in Las Vegas, NV, Touch hosted an exclusive after party where  a panel of industry experts had a lively discussion on the current state of music and branding, moderated by music expert and lifestyle artist Allison Hagendorf, host of FUSE TV’s The Pop Show. 

So if you want your customers to “whistle while they shop,” so to speak, consider designing an exclusive sound for YOUR shop.

 -Janet Muniz

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