North American Shoe Company to Relaunch the Footwear Brand in Spring 2018
Rhode Island-based North American Shoe Company is the exclusive licensee for Lelli Kelly Kids in the U.S. and Canada, planning a relaunch of the shoe brand with a new collection in Spring 2018.
Lelli Kelly is renowned for putting the fun and funky back onto little girls’ feet. Launched in Italy in 1992 by the Attilieni family, every little girl wants a pair of Lelli Kelly’s because the gorgeous sparkly collections feature detailed hand-sewn beads and sequined flowers. A fast favorite with girls, parents are thrilled because each shoe is machine washable, ensuring these high-quality styles stand up to being their little girl’s favorite.
“We are thrilled to be relaunching this much beloved brand in North America,” says Jon Shapiro, director of sales for North American Shoe Company. “This is the first time in several years there has been a specific U.S. distributor targeting consumers in the States. This gives the Lelli Kelly brand the opportunity to be showcased to moms and daughters in a way they are accustomed to.”
Sparkle & Shine Guaranteed Year-Round
The new spring assortment will include 12 to 16 styles of canvas sneakers, Mary Jane’s, high tops, sandals and joggers available in girls sizes from toddler to youth. A new website will launch in 2018 (www.LelliKellyUS.com) and the line will be available to consumers in late January. The launch will be supported by a social media campaign across Facebook, Instagram and Twitter with U.S.-specific platforms.
Jon tells us that the relaunch will not only appeal to established fans with easily recognizable looks, these designs will stand out from the crowd, creating new fans as well. “Children’s retailers across the country are so excited about the news and looking forward to having Lelli Kelly back on their shelves,” he says. “We’ve experienced such great response to the relaunch.”
Established in 1918, North American Shoe Company (NASC) is the exclusive distributor in the U.S. for Beeko, Foamtread slippers, Lelli Kelly Kids and Tundra Boots and also distributes Tingley rubber boots. NASC is the leading wholesaler catering to footwear retailers, catalogs, specialty boutiques and online retailers. The company is showing the Lelli Kelly line at the Atlanta Shoe Show, August 19-21, booth #127-133.