Take a Whistle-Stop Tour ‘Round the Global Zoo with a New Mini Shoe Collection.
In 2011, Catherine Lobley starts a Poco Nido. A footwear designer and mother of two, Catherine decides to use her talents to create her own alternative the tired, unimaginative shoes available for children at the time. That’s when her Mini Shoe is born.
Over the last three years, Poco Nido has grown to include over 70 retailers and five distributors worldwide. The UK brand is recognized with two consecutive gold awards at the Loved By Parents Awards for best baby footwear and is shortlisted for best baby fashion brand in the PP&P awards.
Design Personality
Poco Nido style is deeply rooted in a love of color and pattern. Designers Catherine and Joanna don’t follow trends, they design based on whatever pops into their heads. They take inspiration from travel, children’s stories, patterns, symmetry, a dislike for over-packaging, a passion for upcycling and frustration with fastenings.
SS17 Mini Shoe Collection
Right now, Poco Nido is excited to announce its wildest range of mini shoes yet. Inspired by adventures and animals from all around the world, the SS17 collection features eight new prints with roosters, whales, zebras, elephants and armadillos. There’s a travel print with stickers and boarding passes, an English Garden design and a print inspired by Native Americans, too.
“Creating our SS17 range of Mini Shoes was great fun,” Catherine says. “As a team, we love animals, nature and bold colors. How these elements are brought together in our latest range of prints is what makes it so exciting. Five years on after the first mini shoe was launched, we know what our customers love to see and we cannot wait to show off our new collection.”
In addition to the eight new prints, the Mini Shoe will also be available in a selection of plain colors including cornflower blue, pink and lime green, which have been chosen to complement the printed collection.
Poco Nido’s signature Mini Shoes are made from 100% cotton with suede sole, use non-toxic inks and feature a hidden elastic for extra comfort. They are available in sizes EU 17-22, from 3-6 months.
The company also designs children’s clothing, essential accessories and gift sets. Wholesale available here: https://wholesale.poconido.com.
- Children’s Retail Today publishes new articles each week about innovative, imaginative and inspiring products for children. Contact me today with your great idea!