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Rainey’s Closet


Introducing Luxury Fashion Rentals for Littles.

Selecting the perfect special occasion outfits and accessories for their children is often a daunting task for parents. Not only could the celebration be costly, the shopping is time consuming!

Parents can solve this dilemma with one stop to Rainey’s Closet, their new one-stop online shop for luxury special occasion rentals and coordinating accessories for children.

“Consider Rainey’s Closet your child’s dream closet,” says founder Erica Richards. “We give you access to limited-run boutique clothing, hard-to-find styles and made-to-match accessories. Whether it’s a photo session, first birthday or flower girl outfit, we have everything you need to bring your vision to life.”

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A multitude of shimmering tulle dresses, sequined shrugs and vintage lace crowns from coveted labels including Tutu du Monde, Dollcake, Joyfolie and Nellystella are available for rent at www.raineyscloset.com. Rainey’s Closet rentals are a fraction of what it would normally cost to purchase outfits outright- items often worn once for the special occasion and never again- with a normal rental totaling $30 to $45. Luxe ball gown rentals are typically around $100 for styles that normally retail for over $500. Outfit add-ons and accessories, including collars, capelets, headbands and flower crowns, are available for rent at a reasonable range of $8 to $20. The nude Swan Queen dress and Queen’s Tiara by Tutu du Monde are two of the most popular rentals.

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Why Shop at Rainey’s Closet?

  • Find flower girl gowns for bridal parties
  • Find first birthday party frocks
  • Find festive holiday dresses for family portraits
  • Photographers and stylists find one-of-a-kind outfits for fashion shoots and editorials
  • Preserve priceless quality family time to make special memories

Erica created the concept for Rainey’s Closet after she has a frustrating experience coordinating clothing and accessories for her annual family photo session. Spending countless hours tracking down items often too expensive or unable to arrive in time, then scrambling to find something for her three-year-old daughter, Rainey (namesake!), Erica realizes the need for a streamlined, luxury children’s fashion rental business. She says, “After a lot of time and money was invested in an outfit that would be worn only once, I thought, ‘I wish there was somewhere I could rent everything in one place and be done with it.”

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Now There Is

By taking the guesswork out of finding high-quality and limited run styles by in-demand designers worldwide, Rainey’s Closet is quickly becoming the online destination for discerning shoppers who adore micro fashion without the commitment or price tag of purchasing items. Rainey’s Closet offers coordinated outfit options from handpicked, hard-to-find brands for infants and children up to size 16. The simplified rental process allows customers to browse by size, category, brand or date and reserve their selection for four- or eight-day rental periods. For added convenience, customers can directly shop the styles they see on the Rainey’s Closet Instagram in the InstaShop section of raineyscloset.com.

Once reserved, their order will be shipped two days prior to their event for a standard shipping rate of $6. On the fourth or eighth day of the rental, customers can pack everything in the original packaging for mailing using an included prepaid return label – no need to dry clean or pay again for shipping.

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