ModCloth believes fashion is for every body. Founded in a college dorm room by high school sweethearts Susan Gregg Koger and Eric Koger 14 years ago, the exclusive line of apparel is available in a full range of sizes – plus, ModCloth’s curated selections feature styles from hundreds of independent designers.

That’s why the women’s clothing and lifestyle retailer is collaborating with girls’ wear brand Who’s Little? for a first-ever children’s collection. The folks at Who’s Little? like to say they’re committed to giving children “the magical moments only a pirouette-worthy dress can provide.”

ModCloth x Who’s Little for the Holidays

Each adorable dress for girls sizes 2 to 8 is unapologetically sweet! Choose from:

• a mom-and-me look
• a “color me” dress, which comes with markers and allows girls to DIY their way to their own bespoke look
• traditional tartans
• plenty of tulle, sparkle and holiday themes

Children’s Retail Today publishes new articles each week about innovative, imaginative and inspiring products for children. Contact me today with your great idea!