The Eyes Have It


Protection for kids’ eyes is fun, stylish and oh-so-effective.

When it comes to us humans, no one can deny that we are sun worshippers. Some statistics point out that about half of the total time we spend outdoors occurs in the first 20 years of our lives. And the human eye is 10 times more sensitive to harmful UV rays than our skin – reason enough to protect young eyes as aggressively as we do their bodies.

Thanks to these innovative companies, it’s no problem.

In my practice, and in the medical literature, I see that many eye diseases are linked to chronic, cumulative sun exposure.  It’s important to be proactive and protect kids’ eyes with sunglasses.

 -Mark Silverberg MD, Pediatric Ophthalmology

Where Fun meets FunKtion. funKshades is the first line of sunglasses for children with snappable, interchangeable, collectible, tradable charms. Founder Candy Hendrick created the company after learning her daughter Katherine was even more vulnerable to harmful UV rays because of a permanent birthmark on her eye. The “K: in funKshades even stands for “Katherine,” and the fun concept of personalizing sunglasses is inspired by her, too.

As parents, we smother our children with sunscreen, but we often forget to protect their sensitive, precious eyes.

Not only will kids love decorating their sunglasses with these whimsical charms, parents can feel good knowing that the sunglasses themselves provide 100% UVA/UVB polarized sun protection. 

Just for Kids. Real Kids Shades are designed exclusively to fit a child’s face properly, and are shatterproof/impact-resistant, too.  Made from durable, quality materials to ensure 100% of harmful UV rays are blocked, the folks at Real Kids Shades have worked with pediatric opthalmologists for optimal fit, comfort and safety. With a goal of having children’s shades viewed as a year-round necessity, the company hopes to educate the public on common misconceptions that can lead to permanent eye damage.

The truth is, wearing cheap toy sunglasses can actually do more harm to a child’s eyes than not wearing anything at all. Shaded lenses without 100% UVA/UVB protection will relax pupils, causing them to dilate and let more harmful radiation into children’s eyes.

-Real Kids Shades vice president Lisa Medora

Real Kids Shades’ collections -My First Shades, Flex Shades and the new Flex Duo Shades- are CPSIA compliant, CE Certified and FDA Approved to provide 100% UVA and UVB protection.

From the Land of Oz. Baby Banz sunglasses hail from Australia, one of the harshest UV climates in the world. With headquarters in Perth and corporate offices in the U.S. and England, the company has made a name for itself worldwide, and recently expanded in to swimwear,  headwear and beach accessories that preserve the sensitive eyes, the precious skin –and ears- of little ones for generations to come.

Kid-friendly Eye Glasses with a Twist. The new Aspex Eyewear EasyTwist frames are fun and unbreakable, with optional clips for maximum sun protection. EasyTwists are made with Trilaston, allowing frames to bounce back into shape even after extensive periods of use. EasyTwist frames are more resistant to stress, shock, corrosion and extreme changes in temperature, too. Trilaston also offers a health benefit not found in other memory metals. The absence of nickel in the EasyTwist alloy composition makes them hypoallergenic, causing no adverse skin reactions.

  • Children’s Retail Today publishes new posts on Tuesdays, Wednesdays and Thursdays. If you want to get the word out about your innovative, imaginative and inspiring products for children, contact me today!
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