The award-winning My Friendship Bracelet Maker® by Choose Friendship Company has been flying off the shelves lately.
The friendship bracelet – an international symbol of camaraderie – is a wonderful reminder to youngsters that they can count on their best friends no matter what, especially in this era of bullying and hurtful words. Invented for his granddaughters by David Crorey, a retired auto industry exec, the portable My Friendship Bracelet Maker helps kids make their own designs neatly and with ease.
Michigan-based Choose Friendship Company has established quarterly campaigns encouraging support networks between kids across the country. For instance, they collaborated with Mad Habit Media to launch an anti-bully, pro-friendship campaign revolving around the song/video, Inside Out, sung by Michigan teen Marisa Nahas – and proceeds from the song’s sales are donated to non-profit organizations that support this cause.
Because children carry burdens often overlooked or misunderstood by others, we want them to feel welcomed into their own exclusive club. Our mission is to let them know they’re not alone; not only are others living with the same fear and uncertainty, but that these special children are loved and supported by a larger community.
-Julie Crorey, mom to the granddaughters
This year, Choose Friendship also introduces two new craft kits. The My Friendship Bracelet Maker Traveler™ is great for backpacks and carry-ons and the nifty slide-out storage drawer features 20 pre-cut Prism® embroidery threads in 10 different colors. With The Image Bracelet Maker™, kids can express their favorite likes of the moment on their wrist – just like Pinterest! It uses photos, magazine pictures, internet images or the included art starter sheets to assemble bracelets that are totally unique and awesome.
Choose Friendship is not only the craft kit family business’ new name (the company was once known as Crorey Creations) but also its mantra. The joy of the product line is its ability to engage impressionable kids of the importance of friends and self-expression. Plus, it’s gone global in two short years. QVC sold out its entire load of more than 55,000 kits during the 4th quarter, 2011. National and specialty retailers alike had to restock their shelves in-store and online. My Friendship Bracelet Maker® and My Ribbon Barrette Maker® have earned kudos from Tillywig Toy Awards, Parents’ Choice, Dr. Toy, Creative Child Magazine, NAPPA Awards and Brilliant Sky.