Stanford Distributing Corporation Celebrates 50 Years

“Having been a member of Baby News for 23 years, I would recommend it to anyone who wants to succeed in the baby business for the long haul. The group is willing to open up their operations to others and share what makes them successful, or even share their failures. There are a variety of store sizes, so we get differing perspectives from all types of demographics. Merchandise is also available from a shared warehouse, but not restricted to purchasing from the warehouse like some franchise operations.”

– Richard Woo, Citikids Baby News Store, San Francisco, CA

Stanford Distributing Corporation, the main business arm of Baby News, an association of independently owned children’s retailers, celebrates 50 years of business this year. “There are many difficult issues confronting retailing today,” says president Roger O’Callaghan. “However, if you have good people who recognize the value of ‘we’, you can adjust to the bad times. The Baby News family has always been willing to take some chances and change with the times, but the communality of the business and the willingness to work together remains constant.” Roger tells us more about this unique association and its benefits for retailers.

What’s the greatest way an association like Baby News helps a retailer in this economy?

We believe that specialty stores now need to work together to find exclusive products, get better pricing and develop an expertise on juvenile products that will separate them from the mass merchants. Although Baby News stores pay fees to be part of the association, they all benefit from the partnership they have formed together. All independent stores should consider joining one of the major retail groups in our industry.

What one membership advantage do you find is universal among all Baby News stores?

The secret of the growth of the business has been the interaction of the Baby News store owners. Stanford Distributing was created by the stores to service the association of stores. BNO Inc. was created by the stores to answer the need for an online registry and fulfillment. The registry has over 30,000 items with pictures and descriptions due to the stores’ involvement in helping to create the registry program from scratch.

Baby News considers itself a family of stores, which shares many things, from ideas, store volumes and merchandise. The Baby News catalog is a creation of the individual stores in bringing the best products to customers. Yes, nearly all of the growth of Baby News has been from personal contact with existing Baby News store owners.

How do potential retailers find out about Baby News?

Retailers can find out more about our association by visiting, our informational website. Meetings are held at trade shows and independently. Stores communicate collectively through online services and the corporation sends out newsletters about business promotions and changes.

Congratulations, Roger and everyone in the Baby News family!

Made in the USA! Oxanna set to début

“Strut your green pride, girlfriend!”

When Oxanna launches with a first line for little girls at Playtime New York, it will be reveling in the charm of a bygone era. Simple silhouettes in natural, mostly plant-based fibers for sizes 2T to 6X in dresses, blouses, skirts and Capri’s complete a unique collection trimmed with intricate re-purposed handcrafts. The all-natural fibers and re-purposed vintage embellishments create a couture look with a playful attitude.

Oxanna is the creation of Roxanne Quimby, founder and former owner of the internationally distributed Burt’s Bees brand. Roxanne recently set up production for Oxanna in Maine, USA to provide entry level and skilled jobs for the children’s wear industry. Nationally known for her dedication to preservation and the environment, the Oxanna venture reflects Roxanne’s mindful philosophy to recycle and reuse in ever increasing ways.

This July 30-August 1 at Playtime New York, look for the début at the “Oxanna by Happy Green Bee” booth space.

Surf Expo débuts new kids feature

Surf Expo’s Newest Feature Focuses on Kids Apparel

An array of children’s apparel and accessories fills up a new and exclusive feature at the September 2011 Surf Expo trade show, giving retailers the opportunity to preview kid’s lines in an area devoted to kid-exclusive manufacturers.

Show organizers plan to display swimwear, towels, tees and more in a floor section specially reserved for kid’s products, designed as 10-by-8-foot preset booths surrounding a buyer’s lounge.

“The kids feature is going to be a great way to help kid’s brands stand out. It’s an outstanding addition to the show and Surf Expo is thrilled about adding it.”

-Jane Preston, Surf Expo

According to, the kid’s apparel market is expected to reach $186 billion by the year 2014. The creation of Surf Expo’s new kids feature is in response to these market trends. “With the market growing so much, it only makes sense to feature it,” Jane says.

According to Surf Expo, swimwear and accessories are essential to any child’s wardrobe. Children’s summer trends for 2012 emphasize eco-friendly materials, illustrative prints, tropical and surf themes.

Surf Expo takes place at the Orange County Convention Center in Orlando, FL September 8-10.

HUDSON’S is Making a Quick Change

This June, exciting things are happening at HUDSON’S Childrenswear Review.

We’re in the process of making a few updates for you, our readers –ones we plan on revealing very soon. We hope you’ll be pleased!

Our next issue will be out in July.

In the meantime, keep informed with what’s happening in the children’s wear industry right here with HCRSourceBook, our official blog. Check out HUDSON’S current CALENDAR and plan your summer road trip to the trades. You can find it by clicking the “HUDSON’S Calendar” tab at the top of this page.

Every Wednesday, check out HCRSourceBook for all-new INDUSTRY NEWS posts and more. Why not set up an email subscription to our blog right now? Simply enter your email address in the form found on the right column, under “Email Subscription.” And our new posts will be waiting for you in your email box every Wednesday morning. We promise you’ll be glad you did.

Stay in touch with what’s happening at HUDSON’S! Check back to our website in July! Like our Facebook page, too. We’ll be posting updates there all June long. Please contact us directly, if you have any questions or comments. We’d love to hear from you.

Good things are happening this summer at HUDSON’S. Make sure you’re a part of it!

-Janet Muniz

Happy Birthday to Us!

Just five years ago, HUDSON’S Childrenswear Review was a newborn! It’s fun to look back, and realize just how this this labor of love started  …

I met Tom Hudson and Margaret Mobius in La Jolla, CA several months before our first publishing deadline. We enjoyed several strong Starbuck’s coffees together outside on the terrace, talking about their dream of a comprehensive, high-quality, fun publication the celebrates all things kid.

Now, we’re Celebrating 5 Years of covering one of the most tightly-knit, camaraderie-driven  industries that succeeds today. We love the children’s wear business – it nourishes us, keeps us inspired … it’s like family. And as Tom says, “these past five years with HUDSON’S have been my most rewarding.”

Since that twinkle in their eye, HUDSON’S has made downtown Long Beach, CA home, added key staff members, traveled to trade shows and markets all over the country, published more than 40 issues of beautiful pictures, well-written words covering every aspect of the children’s wear market  – and more. We’re growing just like children grow. And enjoying every minute of it.

It’s gratifying to know that our pages continue to be filled with so many new and wonderful collections, accessories and footwear – products that make life a little more comfortable, stylish and enjoyable not just for kids, but for parents, too.

And the news about the industry – and business in general – continues to encourage success. Here’s to another great year of moving forward.

“HUDSON’S would not be possible without the support of retailers, designers, manufacturers and sales reps, the folks who manage trade shows, the direction of all our staff and the loyalty of our readers, supporters and friends,” Tom says. “To you, I give my greatest thanks.”

Tom speaks for all of us here at HUDSON’S … our heartfelt thanks for a fantastic birthday!

-Janet Muniz


image002Ten times a year, HUDSON’S Childrenswear Review arrives in your mailbox at work or home office, full of fresh feature stories and fashion spreads highlighting the best of what’s available in children’s apparel and products today.

Perhaps you make sure to pick up your copy of HUDSON’S at any of the trade shows you attend. You’ve stopped by our studio booth at KIDShow in Vegas to watch a photo shoot or maybe you’ve visited our home office in downtown Long Beach, CA to spend some time with founder/co-publisher Margaret Mobius, operations manager Mychele Medina or fashion stylist Courtney Smith.

Founder/co-publisher Tom Hudson may have stopped by your store to share with you our latest issue. Or maybe you’ve emailed me, editor Janet Muniz, to dish about the recent launch of your new clothing line.

We’re so glad you’ve taken the time to share with us. Bravo for you! And we’re dedicated to sharing back, too.

That’s why we’re launching HCRSourceBook, the official blog of HUDSON’S. Check in frequently for news and commentary on the children’s market – who’s hot, what’s happening, where’s the next big idea coming from, when is the next major trade show or market and why it all matters. Here, too, is your chance to voice your opinion – so give us your feedback!

Welcome to HCRSourceBook. Instant gratification!

-Janet Muniz