Surf Expo’s Newest Feature Focuses on Kids Apparel

An array of children’s apparel and accessories fills up a new and exclusive feature at the September 2011 Surf Expo trade show, giving retailers the opportunity to preview kid’s lines in an area devoted to kid-exclusive manufacturers.

Show organizers plan to display swimwear, towels, tees and more in a floor section specially reserved for kid’s products, designed as 10-by-8-foot preset booths surrounding a buyer’s lounge.

“The kids feature is going to be a great way to help kid’s brands stand out. It’s an outstanding addition to the show and Surf Expo is thrilled about adding it.”

-Jane Preston, Surf Expo

According to Marketresearch.com, the kid’s apparel market is expected to reach $186 billion by the year 2014. The creation of Surf Expo’s new kids feature is in response to these market trends. “With the market growing so much, it only makes sense to feature it,” Jane says.

According to Surf Expo, swimwear and accessories are essential to any child’s wardrobe. Children’s summer trends for 2012 emphasize eco-friendly materials, illustrative prints, tropical and surf themes.

Surf Expo takes place at the Orange County Convention Center in Orlando, FL September 8-10.